VMware

Global leader in enterprise virtualization and cloud infrastructure, now a subsidiary of Broadcom Inc.

VMware, founded in 1998 and headquartered in Palo Alto, California, is a global leader in cloud infrastructure and digital workspace technology. The company pioneered x86 server virtualization and has since expanded into cloud management, networking, security, and digital workspace solutions. VMware's products are used by the vast majority of Fortune 500 companies and major cloud providers worldwide. VMware's core portfolio includes vSphere for server virtualization, NSX for network virtualization, vSAN for storage, and Workspace ONE for digital workspace management. The company also offers VMware Cloud on AWS and other multi-cloud solutions. Its Tanzu portfolio addresses modern application development and Kubernetes management. These technologies underpin much of the world's enterprise IT infrastructure. In the AdTech context, VMware appears as a parent or acquirer of certain AdTech-adjacent companies, likely through its broader enterprise software and cloud ecosystem acquisitions. VMware itself is not a core AdTech company, but its infrastructure and virtualization technologies are widely used by AdTech platforms for scalable, high-performance ad serving and data processing. VMware was acquired by Broadcom Inc. in November 2023 for approximately $61 billion, marking one of the largest technology acquisitions in history.