Barton F. Graf

Independent creative agency known for award-winning, unconventional campaigns

Barton F. Graf was an independent advertising agency founded in 2009 by Gerry Graf, one of the industry's most acclaimed creative directors. The agency quickly built a reputation for producing bold, humorous, and unconventional advertising campaigns for major brands. Based in New York City, Barton F. Graf operated with a relatively lean team but punched above its weight class, winning numerous industry awards and attracting high-profile clients including Little Caesars, Dish Network, Kayak, and Snickers. The agency was known for its distinctive creative approach that often challenged conventional advertising wisdom, producing memorable work that stood out in crowded media landscapes. Graf himself had previously been a creative force at agencies like TBWA\Chiat\Day and Saatchi & Saatchi, bringing that pedigree to his independent venture. The agency's work was characterized by irreverent humor, strong visual storytelling, and campaigns that generated significant cultural conversation. Barton F. Graf ceased operations in 2019 after a decade in business. The closure came amid broader challenges facing independent creative agencies, including pressure from holding companies, changing client demands, and evolving industry economics. The agency's legacy remains as an example of creative excellence and independent spirit during a transformative period in advertising.