22 AdTech transitions in 2020
Companies acquired, rebranded, merged, or shut down in 2020.
Acquired by Smartsheet · 2020
A digital asset management platform that helps organizations centralize, organize, and distribute brand assets and creative content.
Acquired · 2020
Dataguise was a data security and privacy company specializing in sensitive data discovery, masking, and protection across enterprise enviro…
Emarsys is an omnichannel customer engagement platform that enables personalized marketing automation across email, mobile, social, and web …
Acquired by Coupons.com · 2020
Card-linked offer platform that enables brands to deliver personalized offers and measure in-store purchases through payment card data.
Acquired by Demandbase · 2020
Engagio was an account-based marketing (ABM) platform that helped B2B companies orchestrate and measure multi-channel engagement with target…
Acquired · 2020
Eyereturn Marketing was a digital advertising technology company specializing in dynamic creative optimization and programmatic display adve…
Acquired · 2020
Localytics was a mobile engagement and analytics platform that helped brands understand user behavior and deliver personalized in-app experi…
Acquired by Automattic · 2020
MailPoet is a WordPress-native email marketing plugin that enables businesses to create, send, and automate email campaigns directly from th…
Acquired by Partnerize · 2020
PepperJam is a performance-based affiliate marketing network and technology platform that connects advertisers with publishers to drive meas…
Acquired by Twilio · 2020
Segment is a leading customer data platform (CDP) that collects, unifies, and routes customer data to hundreds of downstream tools — now ope…
Acquired by Zeta Global · 2020
Marketing automation and customer engagement platform that was acquired by CM Group (now Marigold) in 2019, specializing in omnichannel pers…
Acquired by Wunderkind · 2020
SmarterHQ was a personalization and customer data platform that enabled brands to deliver individualized marketing experiences across channe…
Became Wunderkind · 2020
BounceX (now Wunderkind) is a behavioral marketing platform that identifies anonymous website visitors and delivers personalized, triggered …
Became Matterkind · 2020
Cadreon was IPG Mediabrands' addressable advertising platform launched 2010.
Became Dentsu International · 2020
Network operating from 2013 (post-Aegis acquisition) to 2020 when rebranded to Dentsu International.
Became Magnite · 2020
Rubicon Project was a leading programmatic advertising technology company that operated one of the largest independent sell-side platforms (…
Merged into WPP plc · 2020
Geometry Global was WPP's global brand activation and shopper marketing network, specializing in commerce, experiential, and promotional mar…
Letgo was a popular mobile classifieds marketplace for buying and selling secondhand goods locally, which merged with OfferUp in 2020 to for…
Merged into Tripledot Studios · 2020
Mobile gaming studio (Game of War, Mobile Strike, Final Fantasy XV).
Shut down · 2020
DigiTrust was an IAB Tech Lab initiative that provided a standardized, privacy-focused user identity solution for digital advertising, aimin…