Impact XM

One of the largest independent experiential marketing agencies globally, operating under the Jack Morton Worldwide brand following its 2026 acquisition of Jack Morton from Omnicom, backed by The Riverside Company.

Impact XM was a global experiential marketing and event agency known for producing large-scale trade show exhibits, brand activations, corporate conferences, and immersive live experiences for Fortune 500 clients. In December 2023, the company became a portfolio company of private-equity firm The Riverside Company, marking a significant ownership transition. In early 2026, Impact XM acquired Jack Morton Worldwide from Omnicom, and the combined entity now operates under the Jack Morton brand, cementing its position as one of the largest independent experiential marketing agencies in the world. The combined agency — operating as Jack Morton Worldwide — brings together decades of expertise in experiential marketing, live events, brand strategy, and audience engagement. With a global footprint spanning multiple continents, the agency serves major enterprise brands across industries including technology, automotive, healthcare, consumer goods, and financial services. The Riverside Company's backing provides the financial resources and operational infrastructure to compete at scale against holding-company-owned agencies. In the broader marketing ecosystem, the Jack Morton-branded entity occupies a premium position in the experiential and event marketing segment, which has seen significant growth as brands seek deeper, more meaningful consumer and B2B engagement beyond digital channels. The agency's capabilities span strategy, creative, production, and technology-enabled experiences, making it a full-service partner for brands investing in live and hybrid event marketing.