Impact XM

A leading independent experiential marketing agency, significantly scaled through the 2026 acquisition of Jack Morton Worldwide, now operating under the Jack Morton brand as a global experiential powerhouse backed by The Riverside Company.

Impact XM is a full-service experiential marketing agency headquartered in Dayton, New Jersey, offering end-to-end solutions for live events, trade show exhibits, brand activations, corporate conferences, and virtual and hybrid experiences. The agency partners with major brands to design and execute immersive marketing environments that drive audience engagement and measurable business outcomes. Its capabilities span creative strategy, exhibit design and fabrication, event production, and program management across global markets. In December 2023, Impact XM became a portfolio company of private-equity firm The Riverside Company, which provided capital and strategic backing to accelerate growth. Building on that foundation, Impact XM acquired Jack Morton Worldwide from Omnicom in early 2026, a landmark deal that united two prominent experiential agencies. The combined operation continues under the Jack Morton brand, creating a significantly scaled global experiential powerhouse with expanded creative talent, client relationships, and geographic reach. Impact XM serves enterprise-level marketers across industries including technology, healthcare, automotive, and consumer goods, helping them translate brand strategy into live and immersive experiences. The agency competes in the experiential marketing segment alongside firms such as George P. Johnson, Freeman, and Momentum Worldwide, and the Jack Morton combination positions it among the largest independent experiential agencies globally.