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31 merged AdTech companies

AdTech companies that merged into another company.

Interpublic Group

Merged into Omnicom Group · 2025

Interpublic Group (IPG) is one of the world's largest advertising and marketing services holding companies, housing a global network of crea…

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Merged into Paramount Skydance · 2025

Independent media company founded by David Ellison in 2010.

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TapestryMerged

Merged into Pinterest Inc. · 2024

Pinterest acquisition 2024.

Pixlee
PixleeMerged

Merged · 2022

Pixlee was a user-generated content (UGC) and influencer marketing platform that helped brands collect, curate, and display authentic custom…

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The YesMerged

Merged into Pinterest Inc. · 2022

AI-powered fashion shopping app acquired by Pinterest May 2022 for $300M.

AdColony
AdColonyMerged

Merged into Digital Turbine · 2021

AdColony was a leading mobile advertising platform known for its high-quality video ad formats, later merged into Digital Turbine's media bu…

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VochiMerged

Merged into Pinterest Inc. · 2021

Belarusian AI video-effects startup acquired by Pinterest 2024.

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TrueXMerged

Merged into Infillion · 2020

TrueX was an engagement advertising platform that pioneered the 'engagement ad' format, allowing viewers to interact with a single ad in exc…

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URXMerged

Merged into Pinterest Inc. · 2016

Mobile deep-linking startup acquired by Pinterest 2016.

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Merged into Yahoo · 2014

BrightRoll was a programmatic video advertising platform that pioneered automated video ad buying and selling before being acquired by Yahoo…

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Merged into IBM iX · 2014

Columbus OH (with Chicago + NYC) digital agency acquired by IBM February 2016 and rebranded into IBM iX.

Adap.tv
Adap.tvMerged

Merged into AOL · 2013

Adap.tv was a pioneering video advertising platform that provided programmatic buying and selling solutions for digital video advertising be…

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Merged into PwC Digital Services · 2013

Miami digital experience agency (~120 consultants), acquired by PwC 2013.

G

Merged into WPP plc · 2013

Geometry Global was WPP's global brand activation and shopper marketing network, specializing in commerce, experiential, and promotional mar…

X (formerly Twitter)

Merged into X

X (formerly Twitter) is a global social media and advertising platform that enables real-time public conversation, offering brands powerful …

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SafeDKMerged

Merged into AppLovin

Israeli SDK-management + brand-safety platform acquired by AppLovin July 9 2019 to bolster MAX brand safety.

Chicago tech and management consulting firm (~500 consultants), acquired by PwC November 2010 ($378M deal).

US social media strategy agency (~32 employees, offices in Seattle, Austin, San Jose), acquired by PwC September 2012.

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ApertoMerged

Merged into IBM iX

Berlin digital agency acquired by IBM April 2016 and rebranded as IBM iX Berlin.

Seattle social-media agency founded 2007, acquired by Deloitte Digital Oct 21 2013.

B

Merged into Deloitte Digital

Zaventem (Belgium) signage and interactive-experience agency, acquired by Deloitte Belgium Feb 1 2018.

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ecx.ioMerged

Merged into IBM iX

Düsseldorf digital agency acquired by IBM March 2016 and rebranded into IBM iX.

Hong Kong creative / digital / marketing agency, acquired by PwC February 2016.

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IXDSMerged

Merged into PwC Digital Services

Berlin / Munich product design and innovation agency (~50 employees, BMW / Bosch / VW clients), acquired by PwC early 2020 (some sources say…

London digital analytics / web optimisation consultancy (~20 consultants), acquired by PwC March 2012.

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PervormMerged

Merged into Deloitte Digital

Amsterdam digital marketing agency (founded 2010, also office in Ho Chi Minh City), acquired by Deloitte Digital May 1 2019.

Stockholm brand strategy / innovation / digital agency (~50 employees), acquired by PwC May/June 2017.

Greensboro NC omni-channel data and marketing services firm acquired by Deloitte May 2017.

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LetgoMerged

Merged into OfferUp

Letgo was a popular mobile classifieds marketplace for buying and selling secondhand goods locally, which merged with OfferUp in 2020 to for…

Mobile gaming studio (Game of War, Mobile Strike, Final Fantasy XV).

P

Merged · successor unknown

PatientPop was a practice growth platform for healthcare providers that combined marketing automation, patient engagement tools, and reputat…