Wasserman

One of the top global sports, entertainment, and culture agencies, competing with CAA Sports, WME, and Octagon for elite talent representation and brand sponsorship consulting.

Wasserman is a premier global agency operating at the intersection of sports, entertainment, music, and culture. Founded in 2002 by Casey Wasserman, the company provides a comprehensive suite of services including athlete and talent representation, brand consulting, sponsorship marketing, media rights, and live event production. With a roster spanning elite athletes, musicians, and cultural figures, Wasserman serves as a strategic partner for both talent and brands seeking to connect with audiences through authentic cultural moments. On the brand side, Wasserman helps companies activate sponsorships, develop integrated marketing campaigns, and navigate the increasingly complex sports and entertainment landscape. Their capabilities extend to media buying, experiential marketing, and data-driven insights that help brands maximize return on their sports and entertainment investments. This dual-sided model — representing both talent and brands — gives Wasserman a unique vantage point and negotiating leverage in the market. Wasserman has grown significantly through organic expansion and strategic acquisitions, including the purchase of Laundry Service (a social and digital agency) and other specialty firms. The company operates globally with offices across North America, Europe, and beyond, positioning itself as one of the most influential agencies in the sports marketing and talent representation space, competing directly with firms like CAA, WME, and Octagon.