CSM Sport & Entertainment

One of the world's largest independent sports and entertainment marketing agencies, with strong presence in sponsorship consulting, athlete management, and brand activation globally.

CSM Sport & Entertainment is a leading global sports and entertainment marketing agency that provides a comprehensive range of services including sponsorship strategy and consulting, athlete and talent management, event management, hospitality, and brand activation. Founded through the merger of several prominent sports marketing firms, CSM operates across multiple continents and works with some of the world's largest brands, rights holders, and sporting organizations. The agency helps clients navigate the complex sports sponsorship landscape by identifying, negotiating, and maximizing the value of partnerships with major sporting events, leagues, and teams. CSM's portfolio of services spans the full sponsorship lifecycle — from initial strategy and rights acquisition through to activation, measurement, and ROI analysis. The company has deep expertise across a wide range of sports including football, cricket, rugby, motorsport, golf, and major global events such as the Olympic Games and FIFA World Cup. CSM also operates dedicated divisions for hospitality and experiences, talent representation, and creative content production, making it a full-service partner for brands investing in sports and entertainment. As part of the broader sports marketing ecosystem, CSM competes with agencies such as Octagon, IMG, and Wasserman. The company has historically been backed by private equity and has grown through strategic acquisitions. CSM is considered a significant player in the global sports sponsorship consulting market, particularly in the United Kingdom and across Europe, with a strong international footprint spanning North America, Asia, and beyond.