Skip to content
Brief

Formed Aug 2026 from Hearts & Science and Mediahub · See the lineage →

Hearts United

Hearts United

Media Planning & Buyingheartsunited.com

Hearts United combines Omnicom Media's data infrastructure and global partnerships with a focused, audience-first approach to help brands forge meaningful consumer connections across all media channels.

Last updated Sep 27, 2026 by the ATDb Editorial Team

Founded
2026
HQ
New York, New York, United States
Parent
Omnicom Group
Connections
11

At a glance

3corporate family

About

Newly launched specialized media agency within Omnicom Media's portfolio, positioned to deliver integrated, data-driven media solutions at scale

Hearts United is a global media agency network within Omnicom Media, launched on August 28, 2026 by combining Omnicom Media's Hearts & Science and Mediahub networks. It operates across 40 markets and represented approximately $9.1 billion in 2025 billings, and is headquartered in New York. It sits alongside Omnicom Media's other agency networks — OMD, PHD, Initiative and UM — and draws on the group's shared scale in data and technology, identity, commerce capabilities and talent. Omnicom Media describes its approach around four principles: outcomes-oriented commercial models, AI embedded in workflows, planning across the platforms, creators and commerce environments where attention moves, and senior-led teams. Its launch leadership was regional rather than global: Nicole Estebanell (U.S. CEO) and Ross Jenkins (EMEA CEO), both previously Mediahub leaders, with Garrett O'Reilly as UK CEO and Dominik Scholta as Germany CEO; APAC and LATAM leaders were due in Q4 2026. In Australia, Hearts & Science took the Hearts United name while Mediahub Australia continues as a separate agency.

Business model

Agency

Target market

Enterprise

What they offer

  • Integrated Media Planning

    Cross-channel media planning services leveraging Omnicom Media's data and analytics capabilities

  • Media Buying

    Programmatic and direct media buying across digital, traditional, and emerging channels

  • Audience Intelligence

    Data-driven audience insights and targeting powered by Omnicom's proprietary data infrastructure

Key features

Access to Omnicom Media's proprietary data and technology platformsCross-channel media planning and buyingAudience-centric media strategyIntegration with Omnicom's global partner network

Use cases

Brand awareness campaigns across digital and traditional mediaAudience-targeted performance media campaignsIntegrated cross-channel media strategy developmentData-driven media investment optimization

Customer segments

Large enterprise brandsNational advertisersMulti-national corporations
Corporate history
  1. 2026 · Founded
How it came together
  • 2026·Merged → Hearts United↗
  • 2026·Merged → Hearts United↗
See the full lineage →
Connection details
View Hearts United’s full portfolio (2) See people at Hearts United (5)

Explore further

3 views