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Brief

Formed Aug 2026 from Hearts & Science and Mediahub · See the lineage →

Hearts United

Hearts United

Media Planning & Buyingheartsunited.com

Hearts United is a global media agency formed by combining the Hearts & Science and Mediahub networks under Omnicom Media.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2026
HQ
New York, New York, United States
Parent
Omnicom Group
Connections
14

AI-drafted from public sources10 sources cited

At a glance

3corporate family

About

Newly launched specialized media agency within Omnicom Media's portfolio, positioned to deliver integrated, data-driven media solutions at scale

Hearts United is a global media agency formed by combining the Hearts & Science and Mediahub networks under Omnicom Media. It is built to serve brands across a media landscape where influence moves between platforms, creators, communities, commerce, and AI, with an operating model centered on four principles: outcomes-oriented, predictive by design, ecosystem mastery, and focused and senior-led. The agency ties its commercial approach directly to client growth, embeds AI into workflows to increase capacity and support decision-making, and plans across platforms, creators, communities, and commerce as interconnected rather than treating individual channels as separate decisions. Its scope connects demand creation to demand capture, spanning retail media, marketplaces, and the moment of discovery. The agency operates across 40 markets and represents approximately $9.1 billion in 2025 billings. At launch, it ranked first in the US year-to-date in total new business and third globally and in EMEA, outperforming agencies up to three times its size. Source 1: marketing-interactive.com — Omnicom Media launches Hearts United from ... Source 2: heartsunited.com — Hearts United – We Put Magnetism in Motion Source 3: adtechtoday.com — Omnicom Media Officially Launches Hearts United

Business model

Agency

Target market

Enterprise

What they offer

  • Integrated Media Planning

    Cross-channel media planning services leveraging Omnicom Media's data and analytics capabilities

  • Media Buying

    Programmatic and direct media buying across digital, traditional, and emerging channels

  • Audience Intelligence

    Data-driven audience insights and targeting powered by Omnicom's proprietary data infrastructure

Key features

Access to Omnicom Media's proprietary data and technology platformsCross-channel media planning and buyingAudience-centric media strategyIntegration with Omnicom's global partner network

Use cases

Brand awareness campaigns across digital and traditional mediaAudience-targeted performance media campaignsIntegrated cross-channel media strategy developmentData-driven media investment optimization

Customer segments

Large enterprise brandsNational advertisersMulti-national corporations
Corporate history
  1. 2026 · Founded
How it came together
  • 2026·Merged → Hearts United↗
  • 2026·Merged → Hearts United↗
See the full lineage →
Connection details
View Hearts United’s full portfolio (2) See people at Hearts United (5)

Explore further

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