Skip to content
GO

Garrett O'Reilly

Operator

Garrett O'Reilly is a senior media and advertising executive serving as President of Hearts & Science, Omnicom's data-driven media agency launched in 2016 to serve clients including AT&T, P&G, and other major advertisers. He is recognized for driving the agency's strategic vision around data, analytics, and audience-first media planning in an era of accelerating digital transformation. His leadership has helped position Hearts & Science as one of the more analytically sophisticated agencies within the Omnicom Media Group portfolio. O'Reilly's career has been rooted in media agency operations, with a trajectory through Omnicom's network of agencies where he developed deep expertise in integrated media strategy, programmatic advertising, and data-driven decision-making. He has been instrumental in building out the agency's capabilities around advanced TV, digital media, and performance-oriented planning frameworks that align media investment with measurable business outcomes. As President, O'Reilly oversees agency operations, client relationships, and talent development, working to ensure Hearts & Science remains competitive in a rapidly evolving media landscape shaped by identity resolution challenges, the deprecation of third-party cookies, and the rise of retail media and connected TV. His influence spans both the operational and strategic dimensions of modern media agency leadership.

Last updated Jul 30, 2026 by ATDb automated enrichment · Connections updated Aug 3, 2026

Role
President
Company
Hearts & Science
Based
New York, New York, United States
Connections
2
Years in industry
20 years

Bio

Garrett O'Reilly is a senior media and advertising executive serving as President of Hearts & Science, Omnicom's data-driven media agency launched in 2016 to serve clients including AT&T, P&G, and other major advertisers. He is recognized for driving the agency's strategic vision around data, analytics, and audience-first media planning in an era of accelerating digital transformation. His leadership has helped position Hearts & Science as one of the more analytically sophisticated agencies within the Omnicom Media Group portfolio. O'Reilly's career has been rooted in media agency operations, with a trajectory through Omnicom's network of agencies where he developed deep expertise in integrated media strategy, programmatic advertising, and data-driven decision-making. He has been instrumental in building out the agency's capabilities around advanced TV, digital media, and performance-oriented planning frameworks that align media investment with measurable business outcomes. As President, O'Reilly oversees agency operations, client relationships, and talent development, working to ensure Hearts & Science remains competitive in a rapidly evolving media landscape shaped by identity resolution challenges, the deprecation of third-party cookies, and the rise of retail media and connected TV. His influence spans both the operational and strategic dimensions of modern media agency leadership.

Career

  • Managing Director

    Hearts & Science · prior to President role

  • Senior Role

    Omnicom Media Group · prior to Hearts & Science

Expertise & education

Expertise

Data-Driven Media PlanningProgrammatic AdvertisingAdvanced TV and Connected TVAudience TargetingMedia Agency OperationsAnalytics and MeasurementIntegrated Media StrategyRetail Media

Speaking topics

Data-Driven Media StrategyThe Future of Media AgenciesAdvanced TV and Streaming AdvertisingProgrammatic Advertising at Scale

Recognition

Notable achievements

  • Serving as President of Hearts & Science, one of Omnicom's flagship data-driven media agencies
  • Helping grow Hearts & Science's capabilities in programmatic, advanced TV, and data analytics since the agency's 2016 launch
  • Overseeing media strategy for major clients including AT&T and other Fortune 500 brands
Connection details