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Brief

Intouch Group

Healthcare & Pharmaceutical MarketingAgency

Intouch Group delivers integrated, data-driven marketing solutions purpose-built for pharmaceutical and life sciences brands, combining deep regulatory expertise with omnichannel digital capabilities to drive HCP and patient engagement.

Last updated Jun 22, 2026 by ATDb automated enrichment

Founded
1999
HQ
Kansas City, Missouri, United States
Connections
6

At a glance

Employees
1001-5000
Revenue
$200M-$500M
5integrations1competitors

About

One of the largest independent healthcare marketing agency networks in the U.S., now operating as part of Syneos Health's commercial solutions division

Intouch Group is one of the largest independent healthcare marketing agency networks in the United States, specializing in pharmaceutical, biotech, and life sciences marketing. The company provides a comprehensive suite of services including brand strategy, digital marketing, medical communications, market access, and data analytics tailored specifically for healthcare and pharmaceutical clients. Founded in 1999 and headquartered in Kansas City, Missouri, Intouch Group has grown to encompass multiple specialized agencies under its umbrella, serving a broad range of top-tier pharmaceutical and biotech companies. The agency network operates across multiple disciplines including digital advertising, CRM, media planning and buying, regulatory-compliant content creation, and omnichannel engagement strategies. Its capabilities span HCP (healthcare professional) and DTC (direct-to-consumer) marketing, making it a versatile partner for brands at all stages of the product lifecycle. Intouch Group's data and technology capabilities allow clients to leverage real-world insights, audience segmentation, and performance analytics to optimize their marketing investments. In 2022, Intouch Group was acquired by Syneos Health, a leading biopharmaceutical solutions organization, integrating its marketing capabilities into a broader clinical and commercial services platform. This acquisition positioned Intouch Group as a key component of Syneos Health's commercial solutions offering, enhancing its ability to deliver end-to-end services from clinical development through commercialization for life sciences clients.

Business model

Agency

Target market

Enterprise

What they offer

  • Intouch Digital

    Full-service digital marketing and advertising solutions for pharmaceutical brands, including website development, digital campaigns, and UX design

  • Intouch Media

    Media planning, buying, and optimization services tailored for healthcare and pharma audiences across HCP and DTC channels

  • Intouch Analytics

    Data analytics and insights platform providing audience segmentation, campaign performance measurement, and real-world data integration

  • Intouch Medical Communications

    Scientific and medical communications services including publications, medical education, and congress support

  • Intouch Market Access

    Market access strategy and communications to support payer, reimbursement, and patient support programs

  • CRM & Omnichannel Engagement

    Customer relationship management and omnichannel marketing programs targeting healthcare professionals and patients

Key features

Regulatory-compliant content creation for pharmaceutical marketingHCP and DTC omnichannel campaign managementReal-world data and analytics integrationMedical and scientific communications expertiseMarket access and payer communicationsIntegrated brand strategy and creative servicesCRM and personalized engagement programs

Use cases

Product launch campaigns for new pharmaceutical drugsHCP digital engagement and education programsDirect-to-consumer patient awareness campaignsMarket access and payer communications strategiesMedical education and scientific publication supportCRM and loyalty programs for healthcare brandsOmnichannel marketing optimization for life sciences brands

Customer segments

Pharmaceutical companiesBiotechnology firmsMedical device manufacturersLife sciences organizationsHealthcare payers and managed care organizations

Tech & specs

Technology stack

Salesforce Marketing CloudAdobe Experience CloudVeeva SystemsCustom analytics and data platformsCRM platformsProgrammatic advertising platforms

Security & compliance

HIPAAGDPRCCPAFDA regulatory compliance

Deployment

CloudHybrid

API

Limited

Corporate history
  1. 1999 · Founded
Connection details
See integrations with Intouch Group (5)

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