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3 AdTech transitions in 2012

Companies acquired, rebranded, merged, or shut down in 2012.

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LiftDNAAcquired

Acquired by OpenX · 2012

Supply-side platform acquired by OpenX February 27 2012.

Locately
LocatelyAcquired

Acquired by Service Management Group (SMG) · 2012

Locately was a location intelligence and foot traffic attribution platform that helped advertisers measure the offline impact of digital adv…

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SlideShut down

Shut down · 2012

Slide was a pioneering social application platform and widget company that became one of the largest app developers on Facebook and MySpace …