8 AdTech transitions in 2015
Companies acquired, rebranded, merged, or shut down in 2015.
Chango was a pioneering search retargeting and programmatic advertising platform that used search intent data to deliver highly targeted dis…
Acquired by SiriusXM Media · 2015
Midroll was a leading podcast advertising network and monetization platform that connected advertisers with top podcast creators before bein…
Acquired by AOL · 2015
Millennial Media was a pioneering independent mobile advertising platform that became one of the largest mobile ad networks before being acq…
Acquired by TransUnion · 2015
Neustar MarketShare is an enterprise marketing analytics platform offering advanced marketing mix modeling, multi-touch attribution, and uni…
Acquired by Automattic · 2015
WooCommerce is an open-source e-commerce plugin for WordPress that enables businesses to build and manage online stores with extensive custo…
Became Disney Streaming Services · 2015
MLB Advanced Media spin-off founded 2015, focused on OTT video streaming technology.
Became Index Exchange · 2015
Toronto-based ad-network founded 2001.