29 AdTech transitions in 2023
Companies acquired, rebranded, merged, or shut down in 2023.
605 was an advanced TV measurement and analytics company that provided cross-screen audience measurement and campaign effectiveness solution…
Clearbit is a B2B data enrichment and intelligence platform that helps businesses identify, understand, and engage their customers — now ope…
Acquired by Ping Identity · 2023
ForgeRock is an identity and access management platform provider that was acquired by Thoma Bravo in 2023 and operates as part of Ping Ident…
Grasp was an AdTech analytics and attribution platform that helped advertisers measure and optimize cross-channel campaign performance throu…
Acquired by OUTFRONT Media · 2023
Hivestack is a leading technology company specializing in programmatic digital out-of-home (DOOH) advertising, operating as a comprehensive …
Acquired · 2023
Maxar Technologies was a leading space technology and Earth intelligence company providing satellite imagery, geospatial data, and space inf…
MediaMath was a pioneering demand-side platform (DSP) and programmatic advertising technology company that shut down operations in June 2023…
Acquired by Databricks · 2023
Foundation-model training platform.
Neeva was an ad-free, privacy-focused subscription search engine founded by former Google executives that shut down in 2023 after being acqu…
Acquired by Databricks · 2023
Okera was a data access and governance platform that enabled secure, policy-based access to data across cloud and on-premise environments be…
AI-powered UA & monetization platform acquired by AppsFlyer December 5 2023 (all-stock).
Poshmark is a leading social commerce marketplace for buying and selling new and secondhand fashion, home goods, and lifestyle products, acq…
Acquired by DoubleVerify · 2023
AI-powered programmatic advertising optimization platform that was acquired by Integral Ad Science in 2021 to enhance their media quality so…
Stemma was a data discovery and catalog platform that helped organizations understand and manage their data assets through automated metadat…
Acquired by Sprout Social · 2023
Tagger Media is an influencer marketing platform acquired by Sprout Social in 2023, offering data-driven tools for influencer discovery, cam…
Transform was a data analytics and metrics layer platform that helped companies standardize and manage business metrics across their organiz…
Acquired · 2023
Uplift was a buy now, pay later (BNPL) fintech company that provided point-of-sale financing for travel purchases, not an AdTech company.
Acquired · 2023
UserTesting is a leading human insight platform that enables organizations to gather real-time feedback from target audiences through video-…
WireWheel was a privacy management platform that helped enterprises operationalize data privacy compliance, acquired by TransUnion in 2022 t…
IRI is a global leader in big data, predictive analytics, and forward-looking insights for CPG, retail, and media companies to drive growth …
NPD Group was a leading market research and data analytics firm whose merger with IRI in 2022 gave rise to Circana, a new combined entity la…
Became Nexxen · 2023
End-to-end video advertising platform providing programmatic solutions for publishers, advertisers, and content creators across CTV, mobile,…
Twitter, now rebranded as X, is a global social media and advertising platform that connects billions of users through real-time public conv…
Social bookmarking and sharing widget company acquired by Oracle in January 2016 for $200M.
Shut down · 2023
Google Optimize was a free A/B testing and website optimization tool that was part of Google Marketing Platform until its sunset in Septembe…
Shut down · 2023
Spotify's live audio chat product (acquired Locker Room March 2021, rebranded to Greenroom June 2021).
Stitcher was a podcast streaming platform and network that provided on-demand audio content and podcast advertising solutions before being s…