SXM Media

Leading audio advertising platform with one of the largest reach in North American audio advertising

SXM Media is the advertising sales division of SiriusXM, operating as a comprehensive audio advertising platform that combines satellite radio, streaming audio, and podcast advertising capabilities. The company leverages SiriusXM's massive listener base of over 150 million monthly listeners across its satellite radio service, streaming platforms (including Pandora), and podcast network to offer advertisers access to premium audio inventory at scale. SXM Media provides advanced audience targeting, attribution, and measurement solutions, positioning itself as one of the largest audio advertising platforms in North America. As part of the SiriusXM ecosystem, SXM Media offers advertisers unique access to engaged audiences across multiple audio formats, including live and on-demand content, music, sports, news, and podcasts. The platform combines first-party listener data with advanced programmatic capabilities to deliver targeted audio advertising campaigns. SXM Media competes in the rapidly growing digital audio advertising space, differentiating itself through its scale, exclusive content partnerships, and integrated cross-platform reach that spans in-car, at-home, and mobile listening environments.