Braze Report Reveals Unified Data, Behavioural Measurement And Human-Led AI Critical To Personalisation Across Streaming, Sports, Gaming And Entertainment

Media and entertainment brands are under growing pressure to prove that personalisation delivers measurable commercial returns, as AI investment accelerates across streaming, sports, gaming and entertainment, according to a new report from Braze. The Braze Media & Entertainment Personalisation Report finds that the brands generating the strongest returns from AI-led personalisation are not necessarily those […]