The state of subscriber engagement in the AI era: Publishers’ first-party relationship strategies

This State of the Industry report, sponsored by Braze, explores how publishers are adapting their subscription, engagement and revenue strategies as AI reshapes how audiences discover and consume content. Shifts in AI-driven search behavior are forcing publishers to rethink one of the foundations of their digital businesses: how they turn audience discovery into direct relationships […]

Last updated Sep 17, 2026 by ATDb automated enrichment