Adjust
AcquiredBerlin, Berlin, Germany · Founded 2012
501-1000 employees · ~$227M (pre-acquisition)
Sourced & current · updated Jul 6, 2026Website
Adjust is a leading mobile measurement and analytics platform that helps app marketers measure campaign performance, prevent fraud, and grow their apps — now operating as part of AppLovin.
Where they sit
Stack tier: Ecosystem Services (A)
Attribution & AnalyticsAd Fraud PreventionMobile Marketing
One of the top two or three global mobile measurement partners (MMPs), with broad adoption across gaming, e-commerce, and app verticals worldwide
Ownership
Parent: AppLovin
Subsidiaries