Tomer Bar Zeev

Operator

Tomer Bar-Zeev is Co-Founder and Chairman of ZyG, a venture he launched in 2023. He is best known as Co-Founder and longtime CEO of ironSource, the Israeli-founded mobile advertising and monetization platform he led from 2010 until its landmark merger in 2022. His track record building ironSource into a global AdTech powerhouse established him as one of the defining operators of the mobile growth era.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role

Co-Founder & Chairman

Company

ZyG

Based

Tel Aviv, New York, Israel

Boards

Connections

Years in industry: 15 years

Bio

Career

Co-Founder & CEO
ironSource · 2010-2022
Co-Founder & Chairman
ZyG · 2023-present

Board memberships

ZyG (Chairman)

Expertise & education

Expertise

Mobile AdvertisingApp MonetizationPerformance MarketingMobile Growth PlatformsAdTech M&AAgentic AIeCommerce TechnologyPublisher Monetization

Education

Tel Aviv University

Speaking topics

Mobile app monetization and growthThe future of the app economyAdTech consolidation and M&A strategyAgentic AI and the future of eCommerceBuilding global technology companies from Israel

Recognition

Notable achievements

Co-founded ironSource and led it to a $4.4 billion merger with Unity Technologies in 2022, one of the largest AdTech deals in history
Built ironSource into a global mobile advertising and monetization platform serving thousands of app developers and advertisers worldwide
Co-founded ZyG, which raised a $60 million Series A in 2026 to build agentic AI infrastructure for eCommerce

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