President and Chief Revenue Officer at Taboola
Scaling Taboola's global revenue operations and publisher partnerships as a leading force in native advertising and open web monetization.
Last updated Feb 27, 2026 by AI Enrichment
Tomer Bar Zeev is a senior revenue and commercial leader at Taboola, one of the world's largest content recommendation and native advertising platforms powering the open web. As President and Chief Revenue Officer, he oversees the company's global revenue operations, publisher partnerships, and advertiser relationships across a platform that serves over 500 million daily active users and works with thousands of premium publishers worldwide. His work is central to Taboola's mission of helping publishers monetize content and compete with the dominant walled gardens of Google and Meta. Bar Zeev has played a significant role in scaling Taboola's commercial infrastructure and expanding its global footprint, including through the company's landmark exclusive partnership with Yahoo and its transition to a publicly traded company on Nasdaq. He has been instrumental in developing monetization solutions that enable premium publishers to generate sustainable revenue from native and sponsored content formats, positioning Taboola as a critical infrastructure layer for the open web advertising ecosystem. With deep expertise in digital advertising, publisher monetization, and media technology, Bar Zeev represents a generation of AdTech operators focused on building scalable, performance-driven platforms outside the major walled gardens. His leadership spans commercial strategy, regional expansion, and the development of innovative advertiser and publisher tools that leverage Taboola's first-party data and AI-driven recommendation engine.
Taboola (prior to President role)
ironSource (2010-2021)