T
Tomer Bar Zeev
Co-Founder & Chairman at ZyG
Co-founding and chairing ZyG while drawing on deep expertise in mobile AdTech and platform-scale growth
Last updated May 31, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026
Bio
Tomer Bar-Zeev is Co-Founder and Chairman of ZyG, a venture he launched in 2023. He is best known as Co-Founder and longtime CEO of ironSource, the Israeli-founded mobile advertising and monetization platform he led from 2010 until its landmark merger in 2022. His track record building ironSource into a global AdTech powerhouse established him as one of the defining operators of the mobile growth era.
Previous Roles
Co-Founder & CEO
ironSource (2010-2022)
Co-Founder & Chairman
ZyG (2023-present)
Expertise
Mobile AdvertisingApp MonetizationPerformance MarketingMobile Growth PlatformsAdTech M&AAgentic AIeCommerce TechnologyPublisher Monetization
Education
- Tel Aviv University
Notable Achievements
- Co-founded ironSource and led it to a $4.4 billion merger with Unity Technologies in 2022, one of the largest AdTech deals in history
- Built ironSource into a global mobile advertising and monetization platform serving thousands of app developers and advertisers worldwide
- Co-founded ZyG, which raised a $60 million Series A in 2026 to build agentic AI infrastructure for eCommerce
Speaking Topics
Mobile app monetization and growthThe future of the app economyAdTech consolidation and M&A strategyAgentic AI and the future of eCommerceBuilding global technology companies from Israel
Board Memberships
ZyG (Chairman)
Connections