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Brief

CyberAgent

Digital Advertising & AdTechAgency

CyberAgent combines proprietary media inventory, AI-driven ad technology, and full-service digital marketing to deliver performance-focused advertising solutions across Japan's digital ecosystem.

Last updated Jun 22, 2026 by ATDb automated enrichment

Founded
1998
HQ
Tokyo, Tokyo, Japan
Connections
6

At a glance

Employees
5001-10000
Revenue
$1B+
Stock
4751.T
4integrations2competitors

About

One of Japan's largest domestic digital advertising and internet media companies with a full-stack AdTech offering

CyberAgent, Inc. is a Tokyo-based internet conglomerate founded in 1998, best known in Japan for operating Ameba (a blogging and social platform), the AbemaTV streaming service, and a comprehensive suite of digital advertising and marketing technology products. The company has grown into one of Japan's most significant digital media and AdTech companies, with its Internet Advertising segment being a core revenue driver alongside its media and game businesses. In the AdTech space, CyberAgent operates AI Lab-powered advertising solutions, a demand-side platform (DSP), and a full-stack digital marketing services division. Its subsidiary CyberAgent, Inc. (through brands like Dynalyst and AI Ads) provides programmatic advertising, retargeting, and performance marketing solutions to brands and agencies across Japan and increasingly in Asia. The company is known for integrating AI and machine learning into its ad products, particularly for creative optimization and audience targeting. CyberAgent is publicly traded on the Tokyo Stock Exchange and commands a significant share of Japan's digital advertising market. Its media properties — including AbemaTV, which has grown into a major streaming platform — provide first-party data and inventory that strengthen its advertising ecosystem. The company competes with global players like Google and Meta in Japan while also partnering with them, and it remains one of the few domestic Japanese companies with a full-stack advertising technology offering.

Business model

Diversified (Media, AdTech SaaS, Agency Services)

Target market

Enterprise

What they offer

  • Dynalyst

    AI-powered dynamic retargeting DSP for e-commerce and app advertisers, enabling personalized ad creative delivery at scale

  • AI Ads

    Automated ad creative generation and optimization platform leveraging machine learning to improve campaign performance

  • AbemaTV

    Free ad-supported streaming TV service providing premium video inventory for advertisers

  • Ameba

    Blogging and social media platform offering display and native advertising inventory

  • CyberAgent Internet Advertising

    Full-service digital advertising agency and managed service offering across search, social, and programmatic channels

  • UNIVERSE

    Data management and audience targeting platform leveraging first-party data from CyberAgent's owned media properties

Key features

AI-driven creative optimization and dynamic ad generationFirst-party data from owned media properties (AbemaTV, Ameba)Programmatic DSP with retargeting capabilitiesFull-service digital marketing managed servicesMachine learning-based audience segmentation and targetingVideo advertising across streaming inventory

Use cases

E-commerce retargeting and dynamic product adsApp user acquisition campaignsBrand awareness via streaming video advertising on AbemaTVPerformance marketing for Japanese and Asia-Pacific marketsAutomated ad creative production and A/B testingAudience data activation using first-party media data

Customer segments

Large Japanese enterprises and brandsE-commerce companiesMobile app developers and publishersAdvertising agenciesRetail and consumer goods companiesFinancial services firms

Tech & specs

Technology stack

Machine learning and AI (CyberAgent AI Lab)Real-time bidding (RTB) infrastructureBig data processingCloud computingDynamic creative optimization (DCO)Data management platform (DMP)

Security & compliance

GDPRJapan APPI (Act on Protection of Personal Information)IAB standards

Deployment

CloudManaged Service

API

Limited

Corporate history
  1. 1998 · Founded
Connection details

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