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Technologies

Standards, protocols, and platforms powering the ecosystem

Total Technologies

2

Open Source

2

Protocols

0

Frameworks

1

Standards

0

OpenRTB

Industry standard protocol for real-time bidding on digital advertising inventory

protocol and standardv2.6Very high; the dominant standard for real-time bidding in programmatic advertising. adoption📖 Open Source

Prebid.js

Open-source header bidding solution that helps publishers maximize revenue through real-time bidding

frameworkvCurrent version varies by implementation, but typically uses the latest version of the Prebid.js codebase.High among publishers using header bidding. adoption📖 Open Source