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Deals & Transactions
Acquisitions, mergers, investments, and major industry moves
Acquisitions, mergers, investments, and major industry moves
Total Deals
3
Total Value
$0M
Completed
2
Pending
0
Acquisitions
2
AT&T acquired AppNexus for $1.6 billion to create its advertising division Xandr
Microsoft acquired Xandr (formerly AppNexus) from AT&T to enhance its digital advertising capabilities
AppLovin is a mobile app company that develops, publishes, and markets mobile games and offers marketing and monetization solutions for mobile app developers. The acquisition of MoPub, a mobile advertising platform, expanded AppLovin's reach and capabilities in the mobile advertising and marketing space.