ATDbTech Intelligence

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Market Map

Visual landscape of the AdTech ecosystem by category

Total Companies

1,000

Market Categories

142

Largest Category

AdTech

327 companies

Market Coverage

33%

of top category

Market Category Landscape

Bubble size represents number of companies. Click any category to explore companies.

Click to view 327 AdTech companies

Click to view 109 MarTech companies

Click to view 106 SaaS companies

Video & Streaming

Click to view 51 Video & Streaming companies

Data & Analytics

Click to view 50 Data & Analytics companies

Click to view 33 AI & ML companies

Click to view 18 E-commerce companies

Tag Management Systems

Click to view 13 Tag Management Systems companies

Influencer Marketing Platforms

Click to view 12 Influencer Marketing Platforms companies

Location-Based Analytics

Click to view 12 Location-Based Analytics companies

Customer Data Platforms

Click to view 12 Customer Data Platforms companies

Click to view 10 Software companies

Media and Entertainment

Click to view 8 Media and Entertainment companies

Click to view 7 Analytics companies

Video Analytics Platforms

Click to view 7 Video Analytics Platforms companies

Artificial Intelligence

Click to view 7 Artificial Intelligence companies

AdTech Attribution & Analytics

Click to view 6 AdTech Attribution & Analytics companies

Conversational AI

Click to view 6 Conversational AI companies

Social Media Analytics

Click to view 6 Social Media Analytics companies

Digital Experience Platform

Click to view 6 Digital Experience Platform companies

All Categories

Video & Streaming

Data & Analytics

Market Insights

• Top 3 Categories represent 54.2% of the market
• 5 major categories have 50+ companies
• 130 emerging segments with under 10 companies
• Most fragmented: E-commerce Platform (1 companies)

6

AI & ML

33

3.3%

Tag Management Systems

Influencer Marketing Platforms

Location-Based Analytics

Customer Data Platforms

Media and Entertainment

Video Analytics Platforms

Artificial Intelligence

AdTech Attribution & Analytics

Conversational AI

Social Media Analytics

Digital Experience Platform

Ad Fraud Detection

Content Management System

Content Management

Marketing Intelligence

Email Marketing Platforms

Web Analytics Platforms

Graphic Design Software

A/B Testing & Optimization

Marketing Automation

Advertising Technology

Sales Enablement

Augmented Reality

Mobile App Analytics

Affiliate Marketing Networks

AdTech Privacy & Consent Management

Marketing Technology

Data Management Platforms

E-commerce Analytics

Affiliate Marketing

Retail Technology

Marketing Technology (MarTech)

Business Intelligence

Demand-Side Platforms (DSPs)

Data Integration

Marketing Automation Platforms

Personalization Software

Website Builder

Computer Vision

Digital Asset Management

Website Optimization

Predictive Analytics

Developer Tools

Digital Avatars

Digital Asset Management (DAM)

Decentralized Storage

Low-code Automation Platform

Freelance Marketplace

Fleet Management

Identity Verification

Presentation Software

Product Feedback Software

Location Intelligence

Data Governance

Video Marketing Platform

Photo Editing Software

E-commerce Software

Product Analytics

Customer Service AI

Data Visualization

Blockchain & Fintech

Content Platform

Social Media Monitoring

Internet Software

Mobile Experimentation

Wholesale Marketplace

Behavioral Analytics

Email Marketing

Customer Experience Analytics

Corporate Training Software

Video Creation Platform

Customer Data Platform

Market Intelligence

Cross-Device Tracking

Programmatic Advertising Platforms

Creative Portfolio Platform

Identity Management

Retail Marketing Automation

Online Marketplace

Influencer Marketing

Digital Marketing

Advertising Agency

Digital Experience Intelligence

Customer Service Software

AI/Data Analytics

Conversion Rate Optimization

Marketing Software

Digital Content Platform

Video Creation Software

Customer Feedback Software

Video Editing Software

Creator Economy Platform

Fashion Marketplace

Blockchain Technology

Marketing Technology (MarTech), Influencer Marketing

Computer Vision Platform

3D Content Platform

E-commerce Automation

Customer Experience Software

Content Services Platform

Cloud Data Platform

Online Classifieds

Telecommunications

Marketing Attribution

Stock Media Platform

Design Software

Metaverse Platform

Customer Feedback Analytics

Decentralized Cloud Storage

Survey Software

E-commerce Platform