Tubemogul

TubeGogul (stylized as TubeMogul) was a pioneering video advertising technology platform that revolutionized programmatic video advertising for brands and agencies. Founded in the late 2000s during the emergence of digital video advertising, the company established itself as a leader in providing enterprise-grade demand-side platform (DSP) solutions specifically optimized for video campaigns across connected TV, mobile, desktop, and social media channels. The platform's sophisticated approach to unified video ad buying, real-time bidding, and cross-screen attribution positioned it as an essential tool for major advertisers seeking to navigate the increasingly complex digital video landscape. TubeMogul's technology stack emphasized transparency, brand safety, and performance optimization, offering marketers granular control over their programmatic video investments while providing comprehensive analytics and attribution modeling. The platform served Fortune 500 brands and major advertising agency holding companies, enabling them to consolidate fragmented video advertising operations into a single, data-driven interface. By combining DSP functionality with advanced audience targeting capabilities and real-time performance insights, TubeMogul helped advertisers maximize return on ad spend across premium video inventory sources. The company was acquired by Adobe Systems in December 2016 for approximately $540 million and was subsequently integrated into Adobe's Advertising Cloud platform, marking a significant consolidation in the martech and adtech ecosystem.