Adobe

Global leader in creative software and enterprise digital experience platforms, consistently ranked a leader in Gartner Magic Quadrant reports for digital experience, analytics, and marketing automation

Founded in 1982 and headquartered in San Jose, California, Adobe Inc. is one of the world's largest and most influential software companies. Best known for its Creative Cloud suite—including Photoshop, Illustrator, and Premiere Pro—Adobe has also built a formidable enterprise technology division through its Experience Cloud platform, which encompasses tools for digital marketing, customer experience management, analytics, advertising, and commerce. The company serves millions of individual creatives as well as thousands of enterprise clients across virtually every industry vertical. Within the AdTech and MarTech ecosystem, Adobe Experience Cloud is a dominant force, offering products such as Adobe Advertising (formerly Adobe Advertising Cloud), Adobe Analytics, Adobe Audience Manager (a data management platform), Adobe Target (personalization and A/B testing), Adobe Campaign (cross-channel campaign management), and Adobe Real-Time CDP (customer data platform). These tools enable brands and agencies to plan, execute, measure, and optimize advertising and marketing campaigns across digital channels including display, search, video, social, and connected TV. Adobe competes directly with Salesforce Marketing Cloud, Oracle Marketing Cloud, and Google Marketing Platform, among others, and is consistently recognized as a leader in analyst reports covering digital experience platforms, marketing automation, and customer data platforms. The company is publicly traded on NASDAQ under the ticker ADBE and generates over $19 billion in annual revenue, with the vast majority coming from subscription-based SaaS offerings. Adobe's scale, deep integrations across creative and marketing workflows, and robust AI capabilities—branded as Adobe Sensei—give it a distinctive competitive position in the enterprise AdTech market.