Moat (now part of Oracle)

Leading ad measurement and analytics platform acquired by Oracle, now integrated into Oracle Advertising solutions

Moat was a leading digital measurement and analytics company founded in 2010 that specialized in attention metrics and viewability measurement for digital advertising. The company developed proprietary technology to measure whether ads were actually seen by users, how long they were viewed, and other engagement metrics across display, video, and mobile advertising. Moat's solutions helped advertisers, publishers, and platforms verify ad delivery, combat ad fraud, and optimize campaign performance based on attention data rather than just impressions. Oracle acquired Moat in April 2017 for a reported $850 million, integrating it into Oracle Data Cloud (now Oracle Advertising). The acquisition strengthened Oracle's position in the advertising technology ecosystem by adding sophisticated measurement and analytics capabilities to its data management platform and advertising solutions. Moat's technology became a core component of Oracle's advertising verification and measurement offerings, serving major brands, agencies, and publishers globally. The platform was known for its comprehensive coverage across digital channels and its ability to provide granular attention metrics that went beyond basic viewability standards.