SharedID

SharedID is a specialized identity resolution and customer data management technology company that provides critical infrastructure for the advertising and marketing industry. The company enables advertisers, publishers, and marketing technology platforms to unify and connect customer data across multiple devices and touchpoints, facilitating accurate audience targeting, campaign measurement, and personalized marketing experiences. In an era where traditional tracking methods are becoming obsolete, SharedID's solutions are essential for maintaining marketing effectiveness in an increasingly fragmented digital landscape. The company directly addresses the fundamental challenges created by the deprecation of third-party cookies and the implementation of stringent privacy regulations including GDPR, CCPA, and other global data protection frameworks. SharedID's identity resolution technology helps organizations create unified customer profiles from disparate data sources, improve match rates for advertising campaigns, and maintain effective targeting strategies while respecting consumer privacy preferences. By positioning itself as a bridge between privacy compliance and advertising performance, SharedID serves as critical infrastructure enabling the digital advertising ecosystem to transition successfully to a privacy-first operating model without sacrificing marketing effectiveness.