Google DV360

Leading enterprise DSP with dominant market share in programmatic display and video advertising

Google Display & Video 360 (DV360) is Google's enterprise-level demand-side platform (DSP) that enables advertisers and agencies to plan, execute, and measure digital advertising campaigns across display, video, audio, and connected TV inventory. Launched as part of Google Marketing Platform, DV360 evolved from DoubleClick Bid Manager following Google's rebranding in 2018. The platform provides access to Google's extensive advertising inventory and third-party exchanges, offering sophisticated audience targeting, real-time bidding, and cross-channel campaign management capabilities. As one of the dominant players in the programmatic advertising ecosystem, DV360 serves large advertisers, agencies, and trading desks with enterprise-grade tools for media buying at scale. The platform integrates deeply with other Google Marketing Platform products including Campaign Manager 360, Search Ads 360, and Google Analytics 360, creating a unified advertising technology stack. DV360's market position is strengthened by its access to YouTube inventory, Google's first-party data signals, and advanced machine learning capabilities for campaign optimization, making it a critical infrastructure component for programmatic advertising globally.