Roundel (Target)

Top 3 retail media network in the United States by ad revenue

Roundel is Target Corporation's retail media business, launched in 2016 as Target Media Network and rebranded to Roundel in 2019. As one of the largest retail media networks in the United States, Roundel leverages Target's extensive first-party data from over 100 million guests to help brands reach consumers both on and off Target's properties. The platform offers closed-loop measurement capabilities, allowing advertisers to track campaign performance from impression to purchase, utilizing Target's rich shopping data across digital, in-store, and omnichannel touchpoints. Roundel operates within the rapidly growing retail media sector, positioning itself as a premium retail media network that competes with Amazon Advertising, Walmart Connect, and other major retail media platforms. The company provides advertising solutions including display, video, social, search, and in-store media, enabling brands to reach Target's affluent and engaged customer base. Roundel's significance in the AdTech ecosystem stems from its access to high-quality first-party data in a privacy-focused advertising landscape, making it a critical partner for CPG brands and other advertisers seeking to reach consumers with purchase intent.