Pattern89

Niche AI-powered creative analytics player focused on predictive performance for paid social advertising creative

Pattern89 was an Indianapolis-based AdTech company that developed an artificial intelligence platform designed to analyze and predict the performance of digital advertising creative across social media channels, particularly Facebook and Instagram. The platform used machine learning to evaluate thousands of creative attributes — including colors, imagery, copy, and format — to forecast which ad elements would drive the best performance, enabling marketers to make data-driven creative decisions before spending media budget. Founded in 2017, Pattern89 positioned itself at the intersection of creative and performance marketing, a space that had historically relied on intuition and A/B testing. The platform gave advertisers actionable recommendations to improve creative quality, reduce wasted spend, and increase return on ad spend (ROAS). Its technology was particularly valuable for performance marketers managing large volumes of creative assets across paid social campaigns. Pattern89 was acquired by Shutterstock in April 2021. Shutterstock integrated Pattern89's AI creative intelligence capabilities into its broader platform, using the technology to help customers identify which types of imagery and creative assets were most likely to perform well in advertising contexts. Following the acquisition, Pattern89 ceased to operate as a standalone brand, with its technology and team absorbed into Shutterstock's growing suite of data and AI-driven tools.