Midroll Media

Midroll Media was a pioneering podcast advertising network that revolutionized the way brands connected with podcast audiences through strategic mid-roll ad placements. Founded during the podcast industry's growth phase, the company established itself as a premium marketplace connecting advertisers with highly engaged podcast listeners across diverse content categories. Midroll Media's platform leveraged sophisticated audience analytics and targeting capabilities to deliver measurable results for advertisers while maintaining authentic integration within podcast content. The company was subsequently acquired by and integrated into Stitcher, a leading podcast listening platform and content network owned by SiriusXM. This integration allowed Midroll Media's advertising technology and sales expertise to combine with Stitcher's extensive podcast catalog and listener base, creating a comprehensive podcast ecosystem. Prior to integration, Midroll Media represented some of the most popular podcasts in the industry and facilitated millions of dollars in advertising transactions, establishing best practices for podcast monetization that continue to influence the industry today. As part of the Stitcher family, Midroll Media's legacy continues through advanced programmatic advertising capabilities, dynamic ad insertion technology, and sophisticated attribution modeling that helps advertisers understand the true impact of podcast advertising campaigns. The platform serves both direct-to-consumer brands and enterprise advertisers seeking to reach engaged, loyal audiences in the rapidly growing podcast medium.