Midroll Media

Midroll Media was a pioneering podcast advertising network that fundamentally transformed podcast monetization through strategic mid-roll ad placements and sophisticated audience targeting. Founded during the podcast industry's formative growth phase, the company established itself as the premium marketplace connecting advertisers with highly engaged podcast audiences across diverse content categories. Midroll Media's platform leveraged advanced audience analytics and targeting capabilities to deliver measurable results for advertisers while ensuring authentic integration within podcast content, representing some of the most popular podcasts in the industry and facilitating millions of dollars in advertising transactions. The company was acquired by and integrated into Stitcher, a leading podcast listening platform and content network owned by SiriusXM. This strategic integration combined Midroll Media's advertising technology and sales expertise with Stitcher's extensive podcast catalog and listener base, creating a comprehensive podcast ecosystem. As part of the Stitcher family, Midroll Media's legacy continues through advanced programmatic advertising capabilities, dynamic ad insertion technology, and sophisticated attribution modeling that serves both direct-to-consumer brands and enterprise advertisers seeking to reach engaged, loyal audiences in the rapidly growing podcast medium. The company's innovations established best practices for podcast monetization that continue to influence the industry today.