ShareThis
ShareThis provides free social sharing tools to publishers while leveraging the resulting behavioral data to offer real-time consumer interest insights and audience targeting solutions for advertisers and marketers.
Last updated Feb 8, 2026
- Industry
- Data Management Platform (DMP) / Audience Intelligence
- Business Model
- SaaS/Data Platform
- Target Market
- Enterprise and Mid-Market
- Employee Count
- 51-200
- Funding
- $38M
- Revenue Range
- $10M-$50M
- API Available
- Yes
Market Position
Leading provider of social sharing tools with extensive first-party behavioral data network spanning millions of websites
Overview
ShareThis is a social sharing and data intelligence platform that provides website publishers with tools to enable content sharing across social media platforms. Founded in 2007, the company has evolved from a simple social sharing button provider into a comprehensive data intelligence platform that collects behavioral data from over 3 million websites globally. Through its sharing buttons and other web tools, ShareThis reaches billions of users monthly, creating one of the largest consumer behavior datasets available. The company monetizes its free sharing tools by aggregating anonymized user behavior data to provide audience insights, interest-based targeting, and data enrichment solutions for advertisers, publishers, and brands. ShareThis competes in the data management platform (DMP) and audience intelligence space, offering real-time consumer interest data that helps marketers understand and reach their target audiences. The platform's scale and real-time data collection capabilities position it as a significant player in the programmatic advertising and audience targeting ecosystem.
Products & Features
Share Buttons
Customizable social sharing buttons that enable website visitors to share content across multiple social media platforms
Follow Buttons
Social media follow buttons to help publishers grow their social media audience
Reaction Buttons
Engagement tools that allow users to react to content with emotions and feedback
Audience Insights
Real-time consumer behavior and interest data analytics platform for understanding audience preferences
Data Enrichment
First-party data enhancement services using behavioral signals from ShareThis's global network
Contextual Targeting
Privacy-compliant targeting solutions based on content context and user interests
Key Features
Social sharing buttons for 40+ platformsReal-time behavioral data from 3+ million websitesInterest-based audience segmentationCross-device user trackingPrivacy-compliant data collectionCustomizable button designs and placementsAnalytics dashboard for sharing metricsCookieless targeting solutions
Use Cases
Content virality and social distribution for publishersAudience discovery and segmentation for advertisersConsumer interest research and market intelligenceProgrammatic advertising targetingFirst-party data enrichmentCookieless advertising solutionsBrand affinity analysisCompetitive intelligence and trend analysis
Customer Segments
Digital publishers and media companiesAdvertisers and brandsAdvertising agenciesDemand-side platforms (DSPs)Supply-side platforms (SSPs)Data management platforms (DMPs)E-commerce websitesContent creators and bloggers