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Brief
ShareThis

ShareThis

Data Management Platform (DMP)sharethis.com

ShareThis provides free social sharing tools to publishers while leveraging the resulting behavioral data to offer real-time consumer interest insights and audience targeting solutions for advertisers and marketers.

Last updated Jun 23, 2026 by the ATDb Editorial Team

Founded
2007
HQ
Palo Alto, California, United States
Connections
8

At a glance

Employees
51-200
Funding
$38M
Revenue
$10M-$50M
7integrations1competitors

About

Leading provider of social sharing tools with extensive first-party behavioral data network spanning millions of websites

ShareThis is a social sharing and data intelligence platform that provides website publishers with tools to enable content sharing across social media platforms. Founded in 2007, the company has evolved from a simple social sharing button provider into a comprehensive data intelligence platform that collects behavioral data from over 3 million websites globally. Through its sharing buttons and other web tools, ShareThis reaches billions of users monthly, creating one of the largest consumer behavior datasets available. The company monetizes its free sharing tools by aggregating anonymized user behavior data to provide audience insights, interest-based targeting, and data enrichment solutions for advertisers, publishers, and brands. ShareThis competes in the data management platform (DMP) and audience intelligence space, offering real-time consumer interest data that helps marketers understand and reach their target audiences. The platform's scale and real-time data collection capabilities position it as a significant player in the programmatic advertising and audience targeting ecosystem.

Business model

SaaS/Data Platform

Target market

Enterprise and Mid-Market

What they offer

  • Share Buttons

    Customizable social sharing buttons that enable website visitors to share content across multiple social media platforms

  • Follow Buttons

    Social media follow buttons to help publishers grow their social media audience

  • Reaction Buttons

    Engagement tools that allow users to react to content with emotions and feedback

  • Audience Insights

    Real-time consumer behavior and interest data analytics platform for understanding audience preferences

  • Data Enrichment

    First-party data enhancement services using behavioral signals from ShareThis's global network

  • Contextual Targeting

    Privacy-compliant targeting solutions based on content context and user interests

Key features

Social sharing buttons for 40+ platformsReal-time behavioral data from 3+ million websitesInterest-based audience segmentationCross-device user trackingPrivacy-compliant data collectionCustomizable button designs and placementsAnalytics dashboard for sharing metricsCookieless targeting solutions

Use cases

Content virality and social distribution for publishersAudience discovery and segmentation for advertisersConsumer interest research and market intelligenceProgrammatic advertising targetingFirst-party data enrichmentCookieless advertising solutionsBrand affinity analysisCompetitive intelligence and trend analysis

Customer segments

Digital publishers and media companiesAdvertisers and brandsAdvertising agenciesDemand-side platforms (DSPs)Supply-side platforms (SSPs)Data management platforms (DMPs)E-commerce websitesContent creators and bloggers

Tech & specs

Technology stack

JavaScriptReal-time data processingCloud infrastructureMachine learning for audience segmentationAPI integrationsTag management

Security & compliance

GDPRCCPAPrivacy ShieldIAB TCFNAI member

Deployment

Cloud

API

Yes

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