MarTech

6sense is an AI-powered B2B platform that helps sales and marketing teams identify and engage with anonymous buyers across multiple channels. Their platform uses machine learning and predictive analytics to uncover hidden buyer intent and provide actionable insights.

Accenture Interactive is a digital agency and experience design consultancy that helps organizations transform their customer experiences and drive business growth through the use of digital technologies.

A marketing automation platform that helps businesses personalize their customer experiences and drive revenue.

Offers marketing automation and email marketing software

ActionIQ is a customer data platform (CDP) that helps enterprise brands deliver personalized experiences by unifying customer data and activating it across channels.

ActiveCampaign is a customer experience automation platform that combines email marketing, marketing automation, and CRM tools to help businesses grow their customer relationships and drive sales.

Acxiom is a leading data and marketing technology company that helps organizations connect with their customers and prospects through personalized marketing. The company provides data-driven solutions for customer intelligence, digital marketing, and customer experience optimization.

Ada is a leading provider of customer support solutions.

Email marketing and marketing automation platform for enterprise businesses.

Adext is an AI-powered digital marketing platform that automates ad campaigns across multiple channels.

Adobe Campaign is a leading AI/ML-powered marketing automation platform that helps businesses create and deliver personalized, cross-channel customer experiences.

Adobe has transformed from a creative software company into a major player in marketing technology and AdTech through strategic acquisitions totaling over $20 billion. Adobe Experience Cloud combines advertising (Adobe Advertising Cloud), analytics (Adobe Analytics), marketing automation (Marketo), and commerce capabilities into an integrated platform. The company's strength lies in bridging creative production with media delivery, enabling end-to-end campaign workflows from creative development in Creative Cloud to activation in Advertising Cloud. Adobe's acquisition of TubeMogul formed the foundation of its DSP, while Marketo added B2B marketing automation. The company focuses on enterprise clients, offering sophisticated cross-channel orchestration, AI-powered optimization through Adobe Sensei, and deep integration with creative workflows that competitors cannot match.

Affise is a leading performance marketing platform that plays a crucial role in the AdTech ecosystem. The company's flagship product, the Affise platform, provides advanced solutions for managing, tracking, and optimizing affiliate and partner marketing campaigns. Serving advertisers, agencies, and networks, the platform enables businesses to efficiently scale their partnership programs while maintaining full transparency and data-driven decision making. Affise's robust tracking capabilities, real-time analytics, and fraud prevention systems ensure optimal campaign performance and ROI for its clients. As a technology-first company, Affise has established itself as a trusted partner for businesses seeking to maximize their marketing efficiency through automation and advanced analytics. The platform's comprehensive suite of tools caters to the modern digital marketing ecosystem, simplifying complex marketing relationships and empowering clients to make data-driven decisions. Affise's recent developments include strategic acquisitions and the introduction of new products, further strengthening its market position as a versatile and innovative player in the AdTech landscape.

AgencyAnalytics plays a critical role in the AdTech ecosystem by providing marketing agencies with a comprehensive reporting and analytics platform. Their key products and services include data aggregation from multiple marketing channels, customizable dashboards, automated reporting, and white-label capabilities, enabling agencies to streamline their client reporting workflows and improve their operations. As a leading player in the marketing technology space, AgencyAnalytics has established itself as a significant provider of all-in-one solutions for marketing agencies. Their platform helps agencies save time, enhance client relationships, and scale their operations through data-driven insights and automated processes. The company has further solidified its market position through strategic acquisitions, the launch of new products, and the formation of key partnerships with other industry players. Recent developments at AgencyAnalytics include the acquisition of a data visualization tool to enhance their dashboarding capabilities, the introduction of AI-powered analytics features to help agencies make more informed decisions, and the establishment of a partnership with a leading marketing automation platform to provide a seamless integration for their clients.

Agilone is a customer data platform that helps businesses personalize their marketing and customer experiences.

Agorapulse is an AdTech platform that provides social media management and analytics tools for businesses.

Akeneo is a leading provider of product information management (PIM) solutions, helping AdTech and MarTech companies centralize and enrich their product data to deliver consistent and engaging customer experiences across multiple channels.

Alibaba is a Chinese multinational technology company that specializes in e-commerce, retail, internet, and technology. It operates a variety of businesses, including Taobao, Tmall, and Alipay, and is one of the largest e-commerce platforms in the world.

Amperity is a leading customer data platform that helps enterprise brands unlock the full value of their customer relationships. The company's AI-powered platform unifies data from across the enterprise to create a single, shareable view of the customer.

Provides a customer experience platform that helps companies personalize their digital experiences.

AspireIQ was a leading influencer marketing platform that helped brands discover, collaborate, and manage influencer campaigns at scale.

Offers a personalized text messaging platform for driving customer engagement and revenue

Automate.io is a leading provider of workflow automation solutions.

A marketing automation platform that helps businesses create and manage complex customer journeys.

Aweber is an email marketing and automation platform that helps businesses of all sizes grow their email lists and engage with their subscribers.

Affiliate marketing network

Basis Technologies was a leading provider of cloud-based automation and analytics solutions for enterprise digital marketing teams. Their platform helped marketers streamline workflows, optimize campaigns, and make data-driven decisions. [Note: Basis Technologies was acquired by Centro in 2021]

BlueConic is a customer data platform that helps marketers and data teams create personalized experiences across touchpoints and measure the impact.

Offers a retail marketing platform that enables personalized email and web experiences

Bonsai is an AI-powered marketing platform that helps businesses create and optimize personalized content and campaigns.

CRM and marketing automation platform for sales, service, and marketing.

Brainlabs is a digital marketing agency that uses AI and data-driven strategies to optimize campaigns for its clients.

Brandwatch is a leading social media analytics and digital consumer intelligence platform that helps businesses understand and engage with their customers. The company provides a suite of tools for monitoring, analyzing, and reporting on social media conversations, trends, and insights.

Braze is a comprehensive customer engagement platform that helps brands deliver highly personalized and coordinated messaging across channels like email, mobile, and web. Braze's AI-powered technology and data-driven insights enable brands to build long-lasting relationships with their customers.

Bynder is a leading AdTech Platform that provides digital asset management and brand management solutions to help companies streamline their marketing and advertising operations.

C3 Metrics is a marketing analytics company providing measurement and attribution solutions for advertising campaigns across various channels. They focus on providing a more holistic view of marketing performance beyond last-click attribution.

Campaign Monitor is a leading email marketing and automation platform that helps businesses of all sizes create, send, and optimize their email campaigns. With features like drag-and-drop email builders, advanced segmentation, and detailed reporting, Campaign Monitor enables organizations to engage their audience and drive business results.

Canto is an AdTech platform that provides digital asset management and creative workflow solutions to help marketers and creative teams manage, distribute, and optimize their visual content.

Cheetah Digital is a customer engagement platform that helps brands build meaningful relationships with consumers through personalized, cross-channel digital experiences. The company's solutions enable marketers to acquire, engage, and retain customers.

Conductor is a leading enterprise SEO platform that helps businesses improve their organic search rankings. It offers a suite of tools for keyword research, content strategy, and technical SEO, empowering marketing teams to optimize their websites for search engines.

Constant Contact is an email marketing and online marketing platform that helps small businesses and nonprofits connect with their customers and supporters. It offers a range of tools for creating and sending email newsletters, managing email lists, and tracking campaign performance.

Low-code platform for process management and marketing automation.

Offers a cloud-based design platform that allows users to create, manage, and collaborate on visual content for digital marketing campaigns.

CreatorIQ is a leading influencer marketing platform that provides brands and agencies with comprehensive solutions for influencer discovery, campaign management, and analytics.

Desk.com is a leading provider of customer support solutions.

A marketing automation platform that helps businesses create and manage cross-channel marketing campaigns.

A conversational marketing and sales platform that helps businesses engage with their customers in real-time.

Drip is an AdTech Platform that provides email marketing and marketing automation solutions for businesses.

Dunnhumby is a leading AdTech Platform that helps brands and retailers better understand and engage with their customers through data-driven insights and personalized marketing solutions.

Provides a personalization and optimization platform for digital experiences

Eloqua is a leading AdTech Platform that provides marketing automation and lead management solutions for B2B companies.

Emarsys is an AdTech Platform that provides personalized marketing automation and customer engagement solutions for businesses.

Empyr is a leading provider of card-linked marketing solutions, enabling businesses to drive in-store sales and customer loyalty through targeted offers and rewards programs.

EMX Digital is a leading provider of digital marketing solutions, helping businesses optimize their online presence and drive growth through innovative strategies and technologies.

Provides a customer engagement and personalization platform for digital experiences

Account-based marketing and sales engagement platform

Digital experience platform that helps brands create personalized and engaging customer experiences.

Epsilon is a marketing technology and data analytics company that helps brands create personalized customer experiences across all touchpoints.

Customer data and personalization platform that enables real-time, cross-channel experiences.

Experian Marketing Services is a leading global provider of consumer insights, data, analytics, and marketing technology solutions, helping organizations around the world better understand their customers and target them more effectively.

Getty Images is a leading provider of stock photography, video, and other visual content. They serve a global market of businesses, media organizations, and individuals needing high-quality images and videos for various purposes.

Google Marketing Platform (GMP) is an integrated suite of digital advertising and analytics tools that helps enterprises manage, optimize, and measure their digital marketing campaigns. Originally known as DoubleClick before Google's acquisition, GMP has evolved into a comprehensive advertising technology ecosystem that combines advanced programmatic advertising capabilities with robust analytics and reporting features.

HappyFox is a leading provider of customer support solutions.

Help Scout is a leading provider of customer support solutions.

Helpshift is a leading provider of customer support solutions.

HubSpot is a leading player in the Marketing Automation space, providing a comprehensive platform for businesses to attract, engage, and convert customers.

IFTTT is a leading provider of workflow automation solutions.

Influence.co is an influencer marketing platform that connects brands with social media influencers to create and manage influencer marketing campaigns.

Provides data and predictive analytics solutions for marketing, sales, and customer engagement.

CRM and marketing automation software for small businesses

Infutor is a data solutions provider that helps brands enhance their customer data and improve marketing and customer experiences.

Iterable is a leading customer engagement and marketing platform that helps brands create personalized, cross-channel experiences. Their platform allows companies to connect with customers across email, mobile, web, and more.

Julius is a leading influencer marketing platform that helps brands discover, vet, and collaborate with the right influencers for their campaigns. The company's AI-powered technology and extensive database of influencers enable brands to run effective and measurable influencer marketing programs.

Kayako is a leading provider of customer support solutions.

Keap is an AdTech platform that provides marketing automation and customer relationship management (CRM) solutions for small businesses.

Khoros is a leading provider of cloud-based customer engagement and community solutions, helping brands build stronger relationships with their customers through digital channels.

Klaviyo is a leading customer data and marketing automation platform that helps brands grow through personalized, targeted communications across email, SMS, and more.

Klear is a leading influencer marketing platform that helps brands find, vet, and collaborate with the right influencers for their campaigns.

Kochava is a leading provider of mobile measurement and attribution solutions, helping brands and publishers understand the impact of their marketing campaigns across various digital channels.

Kroger Precision Marketing is a data-driven marketing solution that leverages Kroger's extensive customer data to help brands and retailers reach and engage their target audiences with personalized, measurable advertising campaigns.

Linqia is a leading influencer marketing platform that connects brands with content creators to deliver engaging campaigns that drive business results.

LiveAgent is a leading provider of customer support solutions.

Lytics is a customer data platform that helps companies unify their customer data, build personalized experiences, and drive revenue growth.

Mailchimp is a leading marketing automation and email marketing platform that helps businesses of all sizes connect with their audiences. It offers a wide range of features, including email campaigns, landing pages, sign-up forms, and detailed analytics.

Marketo is a leading marketing automation platform that helps businesses engage with their customers and prospects through personalized, multi-channel marketing campaigns.

Marketo (Adobe) is a leading marketing automation platform that helps businesses engage with their customers and prospects through personalized, multi-channel marketing campaigns.

Marketo Engage is a leading marketing automation platform that helps businesses of all sizes attract, engage, and retain customers. It offers a comprehensive suite of tools for email marketing, lead management, social media, and analytics.

MeetEdgar is a social media scheduling and automation tool designed to help businesses and individuals manage their social media presence more efficiently. It offers features like content scheduling, repurposing, and analytics to streamline the social media posting process.

Offers a predictive marketing platform for lead generation, scoring, and account-based marketing.

Mirakl is a leading global marketplace platform provider, empowering both B2B and B2C organizations to launch and grow their own branded digital marketplaces.

Provides a customer experience management and market research platform.

Provides a personalization and optimization platform for digital experiences

Email Marketing and Automation Platform for Businesses

n8n is a leading provider of workflow automation solutions.

NeoReach is a social media marketing platform specializing in influencer marketing and audience engagement. They offer tools and services to help brands identify, collaborate with, and manage influencers to achieve marketing goals.

Neustar is a leading global information services and technology company that provides data-driven solutions for marketing, risk, security, and communications. They help clients better understand their customers, protect their assets, and grow their business. [A TransUnion Company]

Omnichannel Marketing Automation Platform for Ecommerce

Onalytica is an influencer marketing platform that helps brands identify and collaborate with relevant influencers.

A marketing automation and customer relationship management platform that helps businesses grow their customer base.

Optimove is a leading customer relationship management (CRM) platform that helps businesses drive growth through personalized, data-driven marketing campaigns.

Oracle Eloqua is a leading AdTech Platform that provides marketing automation and lead management solutions for B2B companies.

Oracle Marketing Cloud is a suite of marketing automation and customer experience management tools that help organizations plan, orchestrate, and measure their marketing campaigns across multiple channels.

A marketing automation platform that helps businesses create and manage personalized customer experiences.

Parabola is a leading provider of workflow automation solutions.

Pardot is a leading marketing automation platform that helps B2B companies attract more qualified leads, nurture them with highly-personalized content, and convert them into customers.

Pexels is a free stock photo and video platform providing high-quality, royalty-free content for commercial and personal use. It serves as a significant resource for individuals and businesses seeking visual assets for various projects, holding a prominent position in the free stock media market.

A sales CRM and marketing automation platform that helps businesses manage their sales and marketing processes.

PowerReviews is a leading provider of ratings, reviews, and user-generated content (UGC) solutions. The company's technology and services help brands and retailers collect, curate, and display authentic customer feedback to drive sales and improve products.

Responsys is a leading AdTech platform that provides email marketing, cross-channel campaign management, and marketing automation solutions for enterprises.

Offers a predictive analytics platform for customer segmentation and personalized marketing.

Rockerbox is a marketing attribution and analytics platform that helps businesses understand the impact of their marketing campaigns across multiple channels.

A marketing attribution and analytics platform that helps marketers understand the impact of their campaigns.

Digital-only marketing services company

Salesforce is a leading provider of customer relationship management (CRM) software and cloud-based applications that help businesses of all sizes manage their customer data, sales, marketing, and customer service operations.

Salesforce has built a significant AdTech and MarTech presence through aggressive acquisitions, spending over $30 billion to assemble Marketing Cloud and related capabilities. The company's AdTech assets include Salesforce Marketing Cloud for email and digital marketing, Datorama for marketing intelligence and analytics (acquired for $800M), and Krux DMP for data management (acquired for $700M). Salesforce's unique position as the leading CRM platform enables powerful first-party data activation, connecting customer data directly to advertising and marketing execution. The integration with Tableau (acquired for $15.7B) adds visualization and analytics capabilities. Salesforce focuses on enterprise B2B and B2C marketers, offering journey orchestration, personalization, and closed-loop attribution from advertising to sales.

Salesforce Customer Data Platform (CDP) is a customer data management solution that helps businesses unify customer data from multiple sources, create a single customer view, and leverage that data to deliver personalized experiences across all customer touchpoints.

Salesforce Marketing Cloud is a leading customer engagement platform that helps businesses personalize and optimize their customer interactions across various channels. It offers a suite of tools for email marketing, social media management, advertising, and customer data analysis.

Pardot is a B2B marketing automation software owned by Salesforce. It helps businesses automate their marketing processes, generate leads, and nurture them through the sales funnel.

Provides a customer success platform for SaaS companies

Screaming Frog SEO Spider is a website crawler primarily used for SEO audits and technical SEO analysis. It helps businesses understand their website's structure, identify issues impacting search engine rankings, and improve overall website performance.

Provides a personalization and recommendation platform to power individualized customer experiences

Omnichannel marketing automation platform that enables personalized customer experiences.

Sender is a leading provider of marketing infrastructure solutions.

Sendinblue is a leading marketing automation and email marketing platform that helps businesses of all sizes grow their customer base and drive sales.

A marketing automation platform that helps businesses create and manage personalized email campaigns.

SEOmonitor is an AI-powered SEO platform designed specifically for agencies and in-house marketing teams. The platform provides unified tracking across Google, AI search engines, and features AI content generation, forecasting, and ROI tracking capabilities to help agencies prove SEO impact and scale operations.

Marketing automation and CRM platform for small and medium-sized businesses.

Shopify Audiences is a marketing solution built into the Shopify platform, enabling merchants to create targeted advertising campaigns using their existing customer data. It facilitates the creation of custom audiences for use in various advertising channels, streamlining the process for Shopify store owners.

Sitecore is a leading digital experience platform that enables organizations to create and deliver personalized, content-rich digital experiences across multiple channels. It provides a comprehensive suite of tools for content management, marketing automation, and customer data management.

Provides a digital marketing and website optimization platform.

Offers a customer engagement platform to create and test personalized on-site experiences

SparkPost is a leading provider of marketing infrastructure solutions.

Identity marketing and data platform

SundaySky is a leading provider of personalized video solutions for enterprises. The company's platform enables businesses to create and deliver customized video experiences at scale, helping them to engage customers, drive conversions, and improve customer loyalty.

Tagger Media is a social media intelligence platform that helps brands understand and manage their social media presence. They provide data-driven insights and tools for social listening, influencer marketing, and content performance analysis.

Traackr is an influencer marketing platform that helps brands discover, manage, and measure the impact of influencer campaigns.

Content marketing and lead generation platform with automation features.

Landing page builder that helps brands create personalized and high-converting customer experiences.

Provides an AI-powered search and personalization platform to power relevant customer experiences

Unsplash is a free-to-use stock photo website offering high-resolution images contributed by its community of photographers. It has established itself as a popular resource for both personal and commercial use, holding a significant market share among free stock photo platforms.

Provides a customer engagement and onboarding platform for SaaS

Vidyard plays a crucial role in the AdTech ecosystem by providing video-based solutions that enable businesses to enhance their advertising and marketing efforts. As a leading provider of video platform solutions, Vidyard offers a range of products and services that are highly relevant to the advertising industry. Their video hosting and analytics capabilities allow advertisers to create, distribute, and track the performance of video ads, while their personalization features and integration with CRM and marketing automation platforms facilitate more targeted and effective advertising campaigns. Vidyard has established itself as a significant player in the video enablement space, particularly in the B2B segment, with a growing presence in the advertising and marketing domains. The company has recently expanded its offerings, including the introduction of new video creation and personalization tools, as well as strategic partnerships with industry leaders to further enhance its position in the AdTech ecosystem.

No-code website builder that enables brands to create personalized and responsive customer experiences.

All-in-one marketing platform for lead generation, marketing automation, and more.

Website builder that helps brands create personalized and mobile-friendly customer experiences.

Provides a customer journey optimization platform that enables personalized experiences

Yotpo is a leading customer content platform that helps brands generate, manage, and leverage customer content to drive business growth. Their platform enables brands to collect and showcase reviews, visual content, and loyalty programs to enhance the customer experience.

Zoho Campaigns is a powerful email marketing and automation platform that helps businesses of all sizes create, send, and track email campaigns. It offers a range of features, including email templates, list management, analytics, and integration with other Zoho products.