MarTech

6sense is an AI-powered B2B platform that helps sales and marketing teams identify and engage with anonymous buyers across multiple channels. Their platform uses machine learning and predictive analytics to uncover hidden buyer intent and provide actionable insights.

Acceleration Partners is a global partnership marketing agency that helps brands create and optimize affiliate and partnership programs. They specialize in delivering performance-based marketing solutions that drive customer acquisition and revenue growth through strategic partnerships.

Accenture Interactive is a digital agency and experience design consultancy that helps organizations transform their customer experiences and drive business growth through the use of digital technologies.

A marketing automation platform that helps businesses personalize their customer experiences and drive revenue.

Acquia CDP, formerly known as AgilOne, is an enterprise-grade customer data platform (CDP) designed to help large organizations unify fragmented customer data from multiple sources and deliver personalized experiences across all digital touchpoints. As part of Acquia's comprehensive digital experience platform suite, the CDP leverages advanced artificial intelligence and machine learning algorithms to create unified, 360-degree customer profiles that enable marketers to understand customer behavior, predict future actions, and orchestrate personalized campaigns in real-time. The platform serves as a central hub for customer data management, ingesting data from various sources including e-commerce platforms, CRM systems, marketing automation tools, point-of-sale systems, and customer service applications. By breaking down data silos and creating a single source of truth for customer information, Acquia CDP empowers enterprise marketing teams to deliver consistent, contextually relevant experiences across email, web, mobile, social media, and other channels. The solution is particularly well-suited for retail, financial services, healthcare, and B2B enterprises that manage complex customer journeys and require sophisticated segmentation and personalization capabilities. Acquia CDP differentiates itself through its integration with the broader Acquia ecosystem, including Drupal-based content management systems, and its focus on actionable insights rather than just data aggregation. The platform's machine learning capabilities enable predictive analytics, customer lifetime value modeling, churn prediction, and next-best-action recommendations, allowing marketers to move beyond basic segmentation to truly individualized customer engagement strategies.

ActionIQ is a customer data platform (CDP) that helps enterprise brands deliver personalized experiences by unifying customer data and activating it across channels.

ActiveCampaign is a customer experience automation platform that combines email marketing, marketing automation, and CRM tools to help businesses grow their customer relationships and drive sales.

Acxiom is a leading data and marketing technology company that helps organizations connect with their customers and prospects through personalized marketing. The company provides data-driven solutions for customer intelligence, digital marketing, and customer experience optimization.

Ada is a leading provider of AI-powered customer support automation solutions designed to help businesses scale their customer service operations efficiently. The company specializes in conversational AI technology that enables enterprises to automate customer interactions across multiple channels while maintaining personalized, high-quality support experiences. Ada's platform leverages natural language processing and machine learning to understand customer inquiries and provide accurate, contextual responses without requiring extensive technical expertise to implement. The company serves mid-market to enterprise clients across various industries including e-commerce, financial services, healthcare, telecommunications, and SaaS. Ada's solution is designed to reduce support costs, improve response times, and enhance customer satisfaction by handling routine inquiries automatically while seamlessly escalating complex issues to human agents. The platform integrates with existing customer service infrastructure and CRM systems, providing a unified approach to customer engagement that combines automation with human touch when needed.

Adobe Campaign is a leading AI/ML-powered marketing automation platform that helps businesses create and deliver personalized, cross-channel customer experiences.

Adobe has transformed from a creative software company into a major player in marketing technology and AdTech through strategic acquisitions totaling over $20 billion. Adobe Experience Cloud combines advertising (Adobe Advertising Cloud), analytics (Adobe Analytics), marketing automation (Marketo), and commerce capabilities into an integrated platform. The company's strength lies in bridging creative production with media delivery, enabling end-to-end campaign workflows from creative development in Creative Cloud to activation in Advertising Cloud. Adobe's acquisition of TubeMogul formed the foundation of its DSP, while Marketo added B2B marketing automation. The company focuses on enterprise clients, offering sophisticated cross-channel orchestration, AI-powered optimization through Adobe Sensei, and deep integration with creative workflows that competitors cannot match.

Adobe Real-Time CDP is an enterprise-grade customer data platform that serves as a critical component of Adobe's Experience Cloud ecosystem. The platform enables organizations to aggregate customer data from multiple sources—including websites, mobile apps, CRM systems, and offline touchpoints—into unified customer profiles that update in real-time. This unified view allows marketing, sales, and customer service teams to deliver personalized experiences across every customer interaction while maintaining strict data governance and privacy compliance. As part of Adobe's comprehensive marketing technology suite, Real-Time CDP leverages Adobe's decades of experience in digital experience management and integrates seamlessly with other Adobe solutions including Adobe Analytics, Adobe Target, and Adobe Journey Optimizer. The platform is designed for enterprise organizations that require sophisticated audience segmentation, cross-channel activation, and AI-powered insights to drive customer engagement. Adobe Real-Time CDP addresses the growing need for businesses to break down data silos, comply with evolving privacy regulations like GDPR and CCPA, and deliver consistent, personalized experiences in an increasingly complex digital landscape.

Adobe Target is a sophisticated A/B testing and personalization platform that forms a critical component of Adobe's Experience Cloud suite. The solution empowers enterprise organizations to optimize their digital experiences through advanced testing capabilities, AI-driven personalization, and automated content delivery across multiple channels. By leveraging Adobe Sensei, Adobe's artificial intelligence and machine learning framework, Target enables marketers and digital experience teams to deliver individualized content, offers, and experiences that adapt in real-time to user behavior and preferences. As part of the broader Adobe ecosystem, Adobe Target integrates seamlessly with other Adobe Experience Cloud products, including Adobe Analytics, Adobe Experience Manager, and Adobe Audience Manager, creating a comprehensive digital experience optimization platform. The solution serves enterprise-level organizations across various industries including retail, financial services, travel, media, and telecommunications, helping them increase conversion rates, improve customer engagement, and maximize the return on their digital investments. Adobe Target's capabilities extend beyond simple A/B testing to include multivariate testing, automated personalization, recommendations, and AI-powered auto-targeting features that continuously learn and optimize experiences without manual intervention.

Affiliate Pro is a specialized software-as-a-service (SaaS) provider that delivers comprehensive affiliate marketing technology solutions designed to streamline the entire lifecycle of affiliate program management. The platform serves as a centralized hub for businesses seeking to launch, scale, and optimize their affiliate marketing initiatives through advanced tracking, automation, and analytics capabilities. By addressing the complex challenges of partner relationship management, performance attribution, and fraud prevention, Affiliate Pro enables marketing teams to build and maintain profitable affiliate networks with enhanced operational efficiency and data transparency. The company's solution architecture combines real-time tracking technology with automated commission processing, comprehensive reporting dashboards, and partner management tools that reduce administrative overhead while maximizing program ROI. Affiliate Pro caters to a diverse client base ranging from emerging e-commerce brands establishing their first affiliate programs to enterprise organizations managing thousands of affiliate partnerships across multiple markets. The platform's emphasis on scalability, accuracy, and actionable insights positions it as a strategic enabler for businesses looking to expand their performance marketing channels while maintaining complete visibility and control over their affiliate ecosystems.

AffiliateManager.com is a specialized full-service affiliate program management agency that serves as a strategic outsourcing partner for brands seeking to establish, scale, and optimize their affiliate marketing initiatives. The company provides comprehensive end-to-end affiliate program management services, including dedicated account management, affiliate recruitment and vetting, performance optimization, compliance monitoring, and strategic consulting. By functioning as an extension of their clients' marketing teams, AffiliateManager.com enables brands to leverage the affiliate channel effectively without the overhead and learning curve associated with building in-house affiliate marketing expertise. The agency's service model strategically combines human expertise with technology-driven insights to maximize return on investment from affiliate partnerships. Their team of experienced affiliate managers handles all aspects of day-to-day program operations, including affiliate communications, promotional calendar management, commission structure optimization, creative asset distribution, and fraud prevention. AffiliateManager.com maintains a network-agnostic approach, working across various affiliate networks and tracking platforms to provide clients with unbiased guidance and the flexibility to choose the best technology solutions for their specific business needs. The company serves a diverse client portfolio across multiple verticals including e-commerce, SaaS, financial services, travel, and consumer brands, adapting their strategies to each industry's unique affiliate landscape and regulatory requirements. Their service offering is particularly valuable for mid-market to enterprise brands that recognize the revenue potential of affiliate marketing but lack the internal resources or expertise to manage programs effectively. AffiliateManager.com's value proposition centers on delivering measurable performance improvements, reducing program management overhead, and providing access to established affiliate relationships and industry best practices.

AffiliateWP is a specialized WordPress plugin developer that provides comprehensive affiliate marketing management solutions for WordPress-powered websites. Founded to address the growing need for self-hosted affiliate program management, the company enables businesses of all sizes to launch, manage, and scale their own affiliate programs directly within the WordPress ecosystem without relying on third-party SaaS platforms. This approach gives businesses complete control over their affiliate marketing operations, data ownership, and customization capabilities while maintaining seamless integration with the WordPress environment that powers over 40% of websites globally. The platform distinguishes itself through its native WordPress integration and compatibility with major e-commerce and membership platforms including WooCommerce, Easy Digital Downloads, MemberPress, and numerous other popular WordPress plugins. AffiliateWP offers real-time conversion tracking, automated commission calculations, customizable payout structures, detailed performance analytics, and white-label capabilities that allow businesses to maintain their brand identity throughout the affiliate experience. The solution serves a diverse customer base ranging from individual entrepreneurs and small e-commerce stores to digital product creators, membership site operators, and established online businesses seeking to leverage affiliate marketing as a primary growth channel. As part of the thriving WordPress plugin economy, AffiliateWP operates in a market segment that bridges e-commerce, digital marketing, and content management. The company's focus on providing a self-hosted, one-time purchase or subscription-based solution differentiates it from traditional SaaS-based affiliate networks, offering businesses greater cost-effectiveness for long-term affiliate program management, enhanced privacy controls, and the flexibility to customize every aspect of their affiliate operations. This positioning has made AffiliateWP a preferred choice for WordPress site owners who prioritize data sovereignty, integration flexibility, and total control over their affiliate marketing infrastructure.

Affiliatly is a software-as-a-service (SaaS) platform that specializes in affiliate marketing management solutions for e-commerce businesses. The company provides merchants with a comprehensive toolkit to create, manage, and scale branded affiliate programs without requiring extensive technical resources or development expertise. By automating critical workflows such as affiliate recruitment, tracking, commission management, and performance analytics, Affiliatly enables online retailers to leverage affiliate marketing as a cost-effective customer acquisition channel while maintaining direct control over their partner relationships and program economics. The platform is specifically designed to serve small and medium-sized e-commerce businesses that seek an accessible alternative to enterprise-level affiliate networks. Affiliatly's solution architecture emphasizes ease of implementation with seamless integrations to popular e-commerce platforms including Shopify, WooCommerce, BigCommerce, and major payment processors. The software streamlines administrative overhead by automating affiliate onboarding, unique link generation, real-time conversion tracking, commission calculations, and payout processing. This operational efficiency allows merchants to focus on strategic program optimization and partner relationship development rather than manual administrative tasks. Affiliately's value proposition centers on democratizing affiliate marketing capabilities that were traditionally accessible only to large enterprises with dedicated teams and substantial budgets. The platform's analytics and reporting dashboard provides actionable insights into individual affiliate performance, conversion metrics, and ROI analysis, enabling data-driven decision-making for commission structure optimization and promotional strategy refinement. By offering transparent tracking, customizable commission models, and white-label capabilities, Affiliatly positions itself as a growth enabler for e-commerce businesses seeking to build sustainable, performance-based marketing channels that complement their existing digital marketing strategies.

Affilimate is a specialized Software-as-a-Service (SaaS) platform that serves the affiliate marketing sector by providing content creators, bloggers, and digital publishers with comprehensive tools to optimize their monetization strategies. The platform addresses a fundamental challenge in the affiliate marketing ecosystem: the complexity of managing and analyzing performance data across multiple affiliate networks and programs. By aggregating data from disparate sources into a unified analytics dashboard, Affilimate enables users to gain actionable insights into their affiliate revenue streams, identify top-performing content and products, and make data-driven decisions to scale their operations. The company operates within the rapidly expanding creator economy and marketing technology landscape, where digital publishers increasingly rely on affiliate partnerships as a primary revenue source. Affilimate's solution typically encompasses automated link tracking, commission reconciliation, performance benchmarking against industry standards, and predictive revenue forecasting. These capabilities are particularly valuable for professional affiliate marketers who manage portfolios of partnerships across networks such as Amazon Associates, ShareASale, CJ Affiliate, and others. The platform's focus on consolidation and intelligence differentiates it from basic link management tools by providing business intelligence capabilities specifically tailored to affiliate marketing operations. By positioning itself at the intersection of marketing technology, creator tools, and business analytics, Affilimate serves a niche but growing market segment. The platform caters to users ranging from individual content creators seeking to professionalize their affiliate operations to digital media companies managing affiliate revenue across multiple properties. As affiliate marketing continues to mature as a channel and creators demand more sophisticated tools to maximize their earnings, Affilimate's specialized approach addresses the need for dedicated analytics infrastructure in this vertical.

Affilorama is an established online education platform that has carved out a significant niche in the affiliate marketing training sector. The company provides a comprehensive learning ecosystem designed to transform individuals with varying levels of experience into successful affiliate marketers. Through a combination of structured courses, practical implementation tools, video tutorials, and an engaged community forum, Affilorama delivers actionable training that covers the complete spectrum of affiliate marketing—from foundational concepts to advanced optimization strategies. The platform's curriculum encompasses critical topics including niche research and selection, website creation and management, search engine optimization, content marketing strategies, paid advertising campaigns, email marketing, and conversion rate optimization. The company operates on a freemium business model, offering substantial free educational content to attract beginners while monetizing through premium membership tiers that unlock advanced training modules, proprietary marketing tools, and personalized support from experienced affiliate marketing professionals. Affilorama distinguishes itself in a crowded online education market through its practical, results-focused approach that emphasizes real-world application over theoretical knowledge. The platform has built a loyal community of digital entrepreneurs who leverage affiliate partnerships to generate sustainable online income streams, positioning Affilorama as a trusted authority in the performance marketing education space.

Affise is a leading performance marketing platform that plays a crucial role in the AdTech ecosystem. The company's flagship product, the Affise platform, provides advanced solutions for managing, tracking, and optimizing affiliate and partner marketing campaigns. Serving advertisers, agencies, and networks, the platform enables businesses to efficiently scale their partnership programs while maintaining full transparency and data-driven decision making. Affise's robust tracking capabilities, real-time analytics, and fraud prevention systems ensure optimal campaign performance and ROI for its clients. As a technology-first company, Affise has established itself as a trusted partner for businesses seeking to maximize their marketing efficiency through automation and advanced analytics. The platform's comprehensive suite of tools caters to the modern digital marketing ecosystem, simplifying complex marketing relationships and empowering clients to make data-driven decisions. Affise's recent developments include strategic acquisitions and the introduction of new products, further strengthening its market position as a versatile and innovative player in the AdTech landscape.

AgencyAnalytics plays a critical role in the AdTech ecosystem by providing marketing agencies with a comprehensive reporting and analytics platform. Their key products and services include data aggregation from multiple marketing channels, customizable dashboards, automated reporting, and white-label capabilities, enabling agencies to streamline their client reporting workflows and improve their operations. As a leading player in the marketing technology space, AgencyAnalytics has established itself as a significant provider of all-in-one solutions for marketing agencies. Their platform helps agencies save time, enhance client relationships, and scale their operations through data-driven insights and automated processes. The company has further solidified its market position through strategic acquisitions, the launch of new products, and the formation of key partnerships with other industry players. Recent developments at AgencyAnalytics include the acquisition of a data visualization tool to enhance their dashboarding capabilities, the introduction of AI-powered analytics features to help agencies make more informed decisions, and the establishment of a partnership with a leading marketing automation platform to provide a seamless integration for their clients.

AgilOne is a customer data platform (CDP) provider specializing in unified customer intelligence solutions for retail and e-commerce businesses. The platform addresses the critical challenge of fragmented customer data by consolidating information from multiple touchpoints including point-of-sale systems, e-commerce platforms, email marketing tools, mobile apps, and customer service channels into comprehensive, actionable customer profiles. This unified approach enables marketers to gain a 360-degree view of customer behavior and preferences across all interaction channels. Leveraging advanced predictive analytics and machine learning capabilities, AgilOne empowers mid-to-large retail enterprises to deliver personalized customer experiences at scale. The platform's sophisticated algorithms provide predictive customer lifetime value modeling, churn prediction, next-best-action recommendations, and dynamic segmentation that transcends traditional demographic targeting. By democratizing enterprise-level data science capabilities, AgilOne enables retailers to compete effectively in the omnichannel landscape through data-driven personalization strategies that drive customer engagement, retention, and revenue growth.

Agorapulse is an AdTech platform that provides social media management and analytics tools for businesses.

Akeneo is a leading provider of product information management (PIM) solutions, helping AdTech and MarTech companies centralize and enrich their product data to deliver consistent and engaging customer experiences across multiple channels.

Algonomy is an enterprise-grade AI and analytics software provider that specializes in algorithmic customer engagement solutions for the retail and e-commerce sectors. The company's comprehensive platform combines advanced machine learning, real-time decisioning capabilities, and predictive analytics to enable retailers to deliver highly personalized customer experiences across all digital and physical touchpoints. By unifying critical capabilities including merchandising optimization, personalization engines, intelligent search, and customer data management, Algonomy empowers brands to optimize product discovery, increase conversion rates, and drive measurable improvements in customer lifetime value. The company primarily serves mid-market to enterprise-level retailers, consumer brands, and digital commerce businesses that are seeking to modernize their customer engagement strategies and compete effectively in an increasingly digital marketplace. Algonomy's solutions address critical retail challenges including inventory optimization, dynamic pricing strategies, personalized product recommendations, and omnichannel consistency. The platform's real-time decisioning engine processes billions of customer interactions to deliver contextually relevant experiences that dynamically adapt to individual shopper behaviors, preferences, and intent signals across digital storefronts, mobile applications, email campaigns, and physical retail environments, creating a seamless and personalized shopping journey that drives both customer satisfaction and business outcomes.

Alibaba is a Chinese multinational technology company that specializes in e-commerce, retail, internet, and technology. It operates a variety of businesses, including Taobao, Tmall, and Alipay, and is one of the largest e-commerce platforms in the world.

Amperity is a leading customer data platform that helps enterprise brands unlock the full value of their customer relationships. The company's AI-powered platform unifies data from across the enterprise to create a single, shareable view of the customer.

AspireIQ was a leading influencer marketing platform that helped brands discover, collaborate, and manage influencer campaigns at scale.

Automate.io is a cloud-based integration and workflow automation platform that enables businesses to connect their disparate cloud applications and automate repetitive tasks without requiring coding expertise. The company operates in the rapidly growing iPaaS (Integration Platform as a Service) market, providing organizations with tools to create sophisticated multi-step workflows that span across marketing, sales, customer support, and operational functions. By offering pre-built connectors to hundreds of popular business applications, Automate.io allows teams to eliminate manual data entry, reduce errors, and accelerate business processes through intelligent automation. The platform distinguishes itself through its user-friendly interface that makes complex automation accessible to non-technical users while still providing the depth and flexibility required by enterprise teams. Automate.io supports conditional logic, data transformation, multi-app workflows, and real-time synchronization capabilities that go beyond simple point-to-point integrations. The company serves a diverse customer base ranging from small businesses seeking to optimize limited resources to enterprise departments looking to enhance operational efficiency. With a focus on reliability, scalability, and ease of implementation, Automate.io has established itself as a competitive player in the workflow automation space, competing alongside established platforms while maintaining a reputation for customer-centric innovation and responsive support.

A marketing automation platform that helps businesses create and manage complex customer journeys.

Aweber is an email marketing and automation platform that helps businesses of all sizes grow their email lists and engage with their subscribers.

Awin is a global affiliate marketing network that connects advertisers with publishers to drive performance-based marketing campaigns. The platform facilitates partnerships between brands seeking to expand their digital reach and content creators, influencers, and website owners who promote products and services in exchange for commission-based compensation. Awin operates as a technology-enabled intermediary, providing tracking, reporting, and payment infrastructure that enables transparent and measurable affiliate marketing relationships. As a leading player in the affiliate marketing ecosystem, Awin serves thousands of advertisers across multiple verticals including retail, travel, finance, telecommunications, and digital services. The platform leverages sophisticated tracking technology, data analytics, and fraud prevention tools to ensure campaign integrity and optimize performance for both advertisers and publishers. With a presence across multiple international markets, Awin has established itself as one of the largest affiliate networks globally, processing billions in affiliate-driven transactions annually and maintaining relationships with a diverse publisher base ranging from individual bloggers to major media companies.

Basis Technologies was a leading provider of cloud-based automation and analytics solutions for enterprise digital marketing teams. Their platform helped marketers streamline workflows, optimize campaigns, and make data-driven decisions. [Note: Basis Technologies was acquired by Centro in 2021]

BlueConic is a customer data platform that helps marketers and data teams create personalized experiences across touchpoints and measure the impact.

Bonsai is an AI-powered marketing platform that enables modern businesses to streamline content creation and optimize campaign performance through advanced artificial intelligence and machine learning technologies. The platform addresses the critical challenge of delivering personalized customer experiences at scale in today's fragmented digital landscape, where marketing teams must manage multiple channels, diverse customer segments, and increasing demands for customization. By automating repetitive marketing tasks and providing real-time, data-driven insights, Bonsai empowers marketing professionals to significantly improve their return on investment while reducing the time and resources traditionally required for content production and campaign management. The platform's AI engine continuously analyzes customer behavior, preferences, and engagement patterns to recommend optimal content strategies and automatically adjust campaigns for maximum effectiveness. This intelligent approach allows businesses to maintain consistent brand messaging across all customer touchpoints while delivering the personalized experiences that modern consumers expect. Bonsai is particularly valuable for growth-stage companies and enterprise marketing teams looking to scale their operations without proportionally increasing headcount, as well as organizations seeking to leverage AI-driven insights to stay competitive in an increasingly data-centric marketing environment. Bonsai's comprehensive solution combines content generation capabilities with sophisticated campaign optimization tools, enabling marketing teams to move from strategy to execution more efficiently. The platform's multi-channel approach ensures that businesses can reach their audiences wherever they are, while the AI-powered personalization engine ensures that each interaction is relevant and engaging. By reducing the manual effort required for content creation and campaign management, Bonsai allows marketing professionals to focus on strategic initiatives and creative problem-solving rather than repetitive operational tasks.

Brandwatch is a leading social media analytics and digital consumer intelligence platform that helps businesses understand and engage with their customers. The company provides a suite of tools for monitoring, analyzing, and reporting on social media conversations, trends, and insights.

Braze is a comprehensive customer engagement platform that helps brands deliver highly personalized and coordinated messaging across channels like email, mobile, and web. Braze's AI-powered technology and data-driven insights enable brands to build long-lasting relationships with their customers.

Bynder is a leading AdTech Platform that provides digital asset management and brand management solutions to help companies streamline their marketing and advertising operations.

C3 Metrics is a marketing analytics and attribution technology company that specializes in providing enterprise-level measurement solutions for multi-channel advertising campaigns. The company addresses a critical challenge in modern marketing: understanding the true impact of marketing investments across diverse channels including digital, television, radio, print, and out-of-home advertising. By moving beyond traditional last-click attribution models, C3 Metrics enables marketers to gain a comprehensive understanding of the customer journey and optimize their media mix accordingly. The company's platform leverages advanced data science and machine learning algorithms to deliver cross-channel attribution insights that help brands and agencies make data-driven decisions about marketing spend allocation. C3 Metrics serves enterprise clients across various industries including retail, e-commerce, financial services, telecommunications, and consumer packaged goods. Their solutions are designed to integrate with existing marketing technology stacks and provide actionable insights that directly impact ROI and marketing efficiency. C3 Metrics differentiates itself through its focus on incrementality testing, media mix modeling, and person-level attribution that accounts for both online and offline touchpoints. The company's approach combines deterministic and probabilistic matching methodologies to create a unified view of marketing performance, enabling clients to understand not just what happened, but why it happened and how to optimize future campaigns for better results.

Campaign Monitor is a leading email marketing and automation platform that helps businesses of all sizes create, send, and optimize their email campaigns. With features like drag-and-drop email builders, advanced segmentation, and detailed reporting, Campaign Monitor enables organizations to engage their audience and drive business results.

Canto is an AdTech platform that provides digital asset management and creative workflow solutions to help marketers and creative teams manage, distribute, and optimize their visual content.

Cheetah Digital is a customer engagement platform that helps brands build meaningful relationships with consumers through personalized, cross-channel digital experiences. The company's solutions enable marketers to acquire, engage, and retain customers.

Claravine is a marketing data governance platform that helps organizations standardize, control, and connect their marketing data from the point of creation. It ensures data quality and consistency across various marketing and advertising channels, enabling more accurate analytics, better activation, and improved compliance.

Conductor is a leading enterprise SEO platform that helps businesses improve their organic search rankings. It offers a suite of tools for keyword research, content strategy, and technical SEO, empowering marketing teams to optimize their websites for search engines.

Constant Contact is an email marketing and online marketing platform that helps small businesses and nonprofits connect with their customers and supporters. It offers a range of tools for creating and sending email newsletters, managing email lists, and tracking campaign performance.

Creatopy Studio operates as a cloud-based design platform provider specializing in visual content creation for digital marketing professionals. The platform enables marketing teams, agencies, and businesses to design, customize, and deploy advertising creatives across multiple digital channels without requiring extensive design expertise. By combining intuitive design tools with collaboration features and automation capabilities, Creatopy streamlines the creative production workflow for display advertising, social media campaigns, and other digital marketing initiatives. The company positions itself within the growing martech and creative automation space, addressing the increasing demand for scalable visual content production in digital advertising. Creatopy's platform typically serves marketing teams seeking to reduce dependency on design resources while maintaining brand consistency across campaigns. The solution bridges the gap between professional design software and basic template tools, offering a balance of creative flexibility and user-friendly functionality tailored specifically for marketing use cases. The platform's emphasis on collaboration and workflow automation reflects broader industry trends toward distributed marketing operations and agile campaign execution. Creatopy Studio competes in a dynamic market segment characterized by the convergence of design tools, marketing automation, and creative management platforms. The company's focus on advertising-specific use cases differentiates it from general-purpose design tools, while its cloud-native architecture and team collaboration features align with modern marketing team requirements. As digital advertising continues to demand higher volumes of personalized creative assets across multiple channels and formats, Creatopy's platform addresses the operational challenges of scaling creative production while maintaining quality and brand consistency.

CreatorIQ is a leading influencer marketing platform that provides brands and agencies with comprehensive solutions for influencer discovery, campaign management, and analytics.

Desk.com was a cloud-based customer support platform that provided businesses with comprehensive tools to manage and optimize their customer service operations. The platform offered an integrated suite of features including multi-channel ticketing systems, knowledge base management, social media integration, and real-time customer interaction tracking. Designed with an emphasis on user-friendly interfaces and rapid deployment, Desk.com enabled support teams to handle customer inquiries across email, phone, chat, and social channels from a single unified dashboard. The platform distinguished itself through its focus on small to medium-sized businesses that required enterprise-grade functionality without the complexity typically associated with larger customer service platforms. Desk.com's architecture emphasized automation, intelligent ticket routing, and self-service capabilities that reduced agent workload while improving response times and customer satisfaction scores. The solution found particular traction among technology companies, e-commerce retailers, and service-based organizations seeking scalable support infrastructure that could adapt to growing customer bases. Historically, Desk.com was acquired by Salesforce and subsequently integrated into the Salesforce Service Cloud ecosystem. During its independent operational period, the platform competed in the rapidly evolving customer service software market by offering a balance of powerful features, intuitive design, and competitive pricing that appealed to growth-stage companies. The platform's legacy continues to influence modern customer support solutions, particularly in areas of multi-channel integration and self-service knowledge management.

A marketing automation platform that helps businesses create and manage cross-channel marketing campaigns.

A conversational marketing and sales platform that helps businesses engage with their customers in real-time.

Drip is an AdTech Platform that provides email marketing and marketing automation solutions for businesses.

Dunnhumby is a leading AdTech Platform that helps brands and retailers better understand and engage with their customers through data-driven insights and personalized marketing solutions.

Eloqua is a leading AdTech Platform that provides marketing automation and lead management solutions for B2B companies.

Emarsys is an AdTech Platform that provides personalized marketing automation and customer engagement solutions for businesses.

Empyr is a leading provider of card-linked marketing solutions, enabling businesses to drive in-store sales and customer loyalty through targeted offers and rewards programs.

EMX Digital is a leading provider of digital marketing solutions, helping businesses optimize their online presence and drive growth through innovative strategies and technologies.

Engage Hub is a customer engagement and personalization platform that enables businesses to deliver tailored digital experiences across multiple customer touchpoints. The platform combines data analytics, audience segmentation, and marketing automation capabilities to help organizations move beyond generic communications toward contextually relevant, personalized interactions. By unifying customer data from various sources into comprehensive profiles, Engage Hub empowers marketing and customer experience teams to orchestrate real-time personalization decisions across web, mobile, email, and other digital channels. Targeting mid-market to enterprise organizations, Engage Hub addresses the critical business need for customer-centric digital strategies that drive measurable improvements in engagement, conversion rates, and customer lifetime value. The platform serves as a central hub for understanding customer behavior patterns, creating sophisticated audience segments, and automating personalized interaction workflows at scale. This approach enables businesses to build meaningful connections with their audiences while maintaining operational efficiency. Operating within the competitive martech and customer experience technology landscape, Engage Hub positions itself as a comprehensive solution for organizations seeking to enhance their digital customer experience strategies. The platform's focus on actionable insights and measurable ROI resonates with businesses that recognize personalization as a strategic imperative rather than a tactical option. As customer expectations for relevant, timely interactions continue to rise, Engage Hub provides the technological foundation for delivering experiences that foster engagement and long-term loyalty.

Ensighten was a leading provider of enterprise tag management, data privacy, and security solutions, enabling businesses to control their digital data, manage third-party tags, and ensure compliance across their websites and digital properties. Its technology was designed to optimize website performance and enhance customer privacy and consent management.

Episerver is a prominent digital experience platform (DXP) provider that enables enterprises and mid-market organizations to deliver personalized, omnichannel customer experiences across multiple digital touchpoints. The platform integrates content management system (CMS), digital commerce, and marketing automation capabilities into a unified solution, allowing brands to create, manage, and optimize digital experiences for web, mobile, and emerging channels. With a focus on both B2B and B2C business models, Episerver serves diverse industries including retail, financial services, healthcare, manufacturing, and technology sectors. Built on a modular architecture, Episerver's platform allows organizations to adopt capabilities incrementally based on their digital maturity and specific business requirements. The solution features advanced personalization engines, AI-driven product recommendations, comprehensive analytics, and experimentation tools that help businesses understand customer behavior and deliver contextually relevant experiences throughout the customer journey. The platform is designed to support complex commerce scenarios, multi-site and multi-brand management, and global deployments with localization capabilities. Episerver was acquired by Insight Partners and later merged with Insite Software, eventually rebranding to Optimizely in 2021, consolidating its position as a leader in the digital experience and experimentation space.

Epsilon is a marketing technology and data analytics company that helps brands create personalized customer experiences across all touchpoints.

Experian Marketing Services is a leading global provider of consumer insights, data, analytics, and marketing technology solutions, helping organizations around the world better understand their customers and target them more effectively.

Getty Images is a leading provider of stock photography, video, and other visual content. They serve a global market of businesses, media organizations, and individuals needing high-quality images and videos for various purposes.

Google Marketing Platform (GMP) is an integrated suite of digital advertising and analytics tools that helps enterprises manage, optimize, and measure their digital marketing campaigns. Originally known as DoubleClick before Google's acquisition, GMP has evolved into a comprehensive advertising technology ecosystem that combines advanced programmatic advertising capabilities with robust analytics and reporting features.

HappyFox is a leading provider of customer support and help desk software solutions designed to streamline customer service operations for businesses of all sizes. The company offers a comprehensive suite of tools including ticketing systems, live chat, knowledge base management, and customer service automation that enable organizations to deliver exceptional customer experiences across multiple channels. With a focus on user-friendly interfaces and powerful functionality, HappyFox has established itself as a trusted partner for companies seeking to optimize their customer support workflows and improve response times. The platform is built to serve businesses across various industries including technology, e-commerce, education, healthcare, and professional services. HappyFox's solutions are designed to scale with growing organizations, offering flexible deployment options and extensive integration capabilities with popular business tools. The company emphasizes ease of implementation, intuitive design, and robust reporting features that provide actionable insights into customer service performance metrics.

Help Scout is a customer service software platform designed to help growing businesses deliver exceptional customer support experiences. The company provides a comprehensive suite of tools including shared inbox management, knowledge base software, and customer communication features that enable support teams to collaborate effectively while maintaining personalized interactions with customers. Help Scout's platform emphasizes simplicity and user experience, making it particularly popular among small to medium-sized businesses that prioritize customer relationships. The platform combines email-based support with modern helpdesk functionality, allowing teams to manage customer conversations across multiple channels while maintaining context and continuity. Help Scout differentiates itself through its focus on creating human, conversational customer experiences rather than traditional ticket-based support systems. The company has established itself as a leader in the customer support software market by consistently delivering intuitive tools that balance powerful functionality with ease of use, serving thousands of businesses across various industries worldwide.

Helpshift is a customer support technology company specializing in digital-first customer service solutions for mobile and web applications. The company provides an integrated platform that combines in-app messaging, AI-powered automation, and self-service capabilities to help businesses deliver seamless customer support experiences. Helpshift's solutions are designed to reduce support costs while improving customer satisfaction through proactive engagement and intelligent issue resolution. The platform serves enterprise and mid-market companies across various industries including gaming, fintech, e-commerce, and on-demand services. Helpshift's approach focuses on embedding support directly within digital products, eliminating the friction of traditional support channels like email and phone. By leveraging artificial intelligence, machine learning, and conversational interfaces, Helpshift enables companies to scale their customer support operations efficiently while maintaining personalized customer interactions. The company has established itself as a key player in the mobile-first customer service market, competing with both traditional helpdesk providers and modern conversational support platforms.

HubSpot is a leading player in the Marketing Automation space, providing a comprehensive platform for businesses to attract, engage, and convert customers.

IFTTT (If This Then That) is a web-based service that allows users to create chains of conditional statements, called applets, which are triggered by changes to other web services such as social media, messaging, smart home devices, and more.

Influence.co is an influencer marketing platform that connects brands with social media influencers to create and manage influencer marketing campaigns.

Infogroup is an established data and analytics solutions provider specializing in comprehensive business and consumer intelligence for marketing, sales, and customer engagement initiatives. The company maintains extensive proprietary databases containing millions of business listings, consumer profiles, and demographic records that enable organizations across industries to identify high-value prospects, segment audiences with precision, and execute targeted marketing campaigns. Through its data-driven platform and suite of analytics tools, Infogroup empowers businesses of all sizes to optimize their go-to-market strategies, improve customer acquisition efficiency, and drive measurable revenue growth. The company's core offerings span data licensing, list management services, predictive analytics tools, and data enrichment solutions designed to enhance existing customer records with valuable firmographic and demographic attributes. Infogroup serves a diverse client base across financial services, insurance, retail, healthcare, technology, and professional services sectors, supporting use cases ranging from lead generation and account-based marketing to customer retention, market research, and competitive intelligence. Their solutions integrate seamlessly with major CRM platforms and marketing automation systems, enabling clients to activate data insights directly within their existing workflows. Leveraging advanced data aggregation methodologies, machine learning algorithms, and continuous validation processes, Infogroup ensures database accuracy, freshness, and compliance with data privacy regulations. The company's predictive analytics capabilities enable clients to score leads, identify buying signals, and prioritize sales efforts based on sophisticated propensity models. With a strong focus on data quality, regulatory compliance, and actionable insights, Infogroup positions itself as a strategic partner for organizations seeking to leverage data intelligence for competitive advantage in increasingly data-driven markets.

Infutor is a data solutions provider that helps brands enhance their customer data and improve marketing and customer experiences.

Iterable is a leading customer engagement and marketing platform that helps brands create personalized, cross-channel experiences. Their platform allows companies to connect with customers across email, mobile, web, and more.

Julius is a leading influencer marketing platform that helps brands discover, vet, and collaborate with the right influencers for their campaigns. The company's AI-powered technology and extensive database of influencers enable brands to run effective and measurable influencer marketing programs.

Kayako is a customer service software provider that has established itself as a notable player in the unified customer support platform market. The company specializes in delivering comprehensive help desk solutions that integrate multiple communication channels—including live chat, email support, self-service knowledge bases, and customer relationship management tools—into a single, cohesive platform. This unified approach enables support teams to maintain context across all customer interactions, access complete conversation histories, and deliver personalized service regardless of the channel customers choose to use. The platform is strategically positioned to serve growing businesses and mid-market companies that require sophisticated customer support infrastructure without the complexity and cost associated with enterprise-level solutions. Kayako's emphasis on intuitive user interfaces, rapid implementation, and scalable architecture has made it particularly attractive to organizations in e-commerce, SaaS, technology services, and professional services sectors. The company differentiates itself through its focus on ease of use, robust team collaboration features, and flexible customization capabilities that allow businesses to tailor the platform to their specific workflows and customer engagement strategies. By providing a unified customer view and streamlined support operations, Kayako helps organizations improve response times, enhance customer satisfaction, and build stronger, more meaningful customer relationships in an increasingly competitive marketplace.

Keap is an AdTech platform that provides marketing automation and customer relationship management (CRM) solutions for small businesses.

Khoros is a leading provider of cloud-based customer engagement and community solutions, helping brands build stronger relationships with their customers through digital channels.

Klaviyo is a leading customer data and marketing automation platform that helps brands grow through personalized, targeted communications across email, SMS, and more.

Klear is a leading influencer marketing platform that helps brands find, vet, and collaborate with the right influencers for their campaigns.

Kochava is a leading provider of mobile measurement and attribution solutions, helping brands and publishers understand the impact of their marketing campaigns across various digital channels.

Kroger Precision Marketing is a data-driven marketing solution that leverages Kroger's extensive customer data to help brands and retailers reach and engage their target audiences with personalized, measurable advertising campaigns.

Linqia is a leading influencer marketing platform that connects brands with content creators to deliver engaging campaigns that drive business results.

LiveAgent is a comprehensive customer support software platform designed to help businesses manage multi-channel customer communications from a unified interface. The company provides a feature-rich help desk solution that consolidates email, live chat, phone calls, social media interactions, and customer portal inquiries into a single ticketing system. This approach enables support teams to deliver faster, more efficient customer service while maintaining complete visibility across all communication channels. As a provider in the competitive customer service software market, LiveAgent positions itself as an all-in-one solution suitable for small to medium-sized businesses as well as enterprise organizations. The platform emphasizes ease of use, extensive integration capabilities, and robust automation features that help reduce response times and improve customer satisfaction scores. With a focus on delivering value through comprehensive functionality at competitive pricing, LiveAgent serves businesses across various industries including e-commerce, SaaS, telecommunications, and professional services. The company has established itself as a reliable player in the customer support technology space by continuously evolving its product offerings to meet changing market demands. LiveAgent's solution architecture supports scalability, allowing organizations to start with basic features and expand functionality as their support operations grow. The platform's emphasis on omnichannel support reflects the modern customer expectation for seamless communication across multiple touchpoints.

Lytics is a customer data platform that helps companies unify their customer data, build personalized experiences, and drive revenue growth.

Mailchimp is a leading marketing automation and email marketing platform that helps businesses of all sizes connect with their audiences. It offers a wide range of features, including email campaigns, landing pages, sign-up forms, and detailed analytics.

Marketo is a leading marketing automation platform that helps businesses engage with their customers and prospects through personalized, multi-channel marketing campaigns.

Marketo (Adobe) is a leading marketing automation platform that helps businesses engage with their customers and prospects through personalized, multi-channel marketing campaigns.

Marketo Engage is a leading marketing automation platform that helps businesses of all sizes attract, engage, and retain customers. It offers a comprehensive suite of tools for email marketing, lead management, social media, and analytics.

MeetEdgar is a social media management platform that specializes in intelligent content scheduling and automation for businesses, marketers, and social media professionals. The platform distinguishes itself through its unique content library approach, which allows users to categorize and automatically recycle evergreen content, ensuring a consistent social media presence without constant manual intervention. This automation-first philosophy helps businesses maximize the value of their content while reducing the time investment required for social media management. The company operates in the competitive social media management software space, targeting small to medium-sized businesses, solopreneurs, digital marketing agencies, and content creators who need efficient tools to maintain active social profiles across multiple platforms. MeetEdgar's core value proposition centers on its ability to eliminate the need for constant content creation by intelligently repurposing and rescheduling existing high-performing content. The platform combines scheduling capabilities with analytics and content optimization features, enabling users to maintain engagement while focusing on other business priorities. As a SaaS solution, MeetEdgar operates on a subscription-based model, providing cloud-based access to its scheduling tools and content management features. The platform has established itself as a notable player in the social media management ecosystem by focusing on automation and content longevity rather than just basic scheduling functionality, appealing particularly to resource-constrained businesses seeking to maximize their social media ROI.

Mirakl is a leading global marketplace platform provider, empowering both B2B and B2C organizations to launch and grow their own branded digital marketplaces.

Momentive is a leading customer experience management and market research platform provider that empowers organizations to harness the power of feedback-driven insights. The company's comprehensive suite of survey and analytics solutions enables businesses across industries to collect, analyze, and act on feedback from customers, employees, and target markets. By combining intuitive survey design tools with AI-powered analytics capabilities, Momentive transforms raw data into actionable intelligence that drives strategic decision-making and operational improvements. The platform serves a diverse client base spanning technology, healthcare, financial services, retail, and education sectors, offering scalable solutions that accommodate organizations of all sizes—from small teams to large enterprises. Momentive's end-to-end feedback management system covers the complete lifecycle of data collection and analysis, including survey creation, multi-channel distribution, response aggregation, advanced analytics, and comprehensive reporting. The company's focus on user experience ensures that both technical and non-technical users can effectively leverage sophisticated analytical capabilities to extract meaningful insights from complex datasets. As a significant player in the rapidly evolving customer experience and market research technology landscape, Momentive addresses critical business needs including customer satisfaction measurement, employee engagement tracking, product development feedback, and comprehensive market research initiatives. The platform's flexibility and robust feature set position it as a versatile solution for organizations seeking to build customer-centric strategies, improve employee experiences, and maintain competitive advantages through data-driven decision-making in an increasingly feedback-oriented business environment.

Monetate is an enterprise-grade personalization and optimization platform that empowers digital commerce brands to deliver individualized customer experiences across multiple touchpoints. Founded to address the growing need for sophisticated personalization in e-commerce, the company has established itself as a key player in the digital experience optimization space, serving mid-market to enterprise-level organizations across retail, travel, and consumer goods sectors. The platform combines real-time data processing, machine learning algorithms, and comprehensive testing capabilities to enable marketers and merchandisers to tailor content, product recommendations, and promotional offers based on individual customer behavior and contextual signals. Monetate's technology stack provides a comprehensive personalization layer that integrates seamlessly with major e-commerce platforms, content management systems, and marketing technology ecosystems. The platform's core capabilities include A/B testing, multivariate testing, behavioral targeting, and AI-driven personalization engines that operate without requiring extensive technical resources from client teams. By leveraging sophisticated segmentation and real-time decisioning, Monetate helps businesses optimize key performance metrics including conversion rates, average order values, and customer lifetime value. The company's focus on measurable business outcomes and enterprise-scale deployments has positioned it as a trusted partner for organizations seeking to transform their digital customer experiences through data-driven personalization strategies.

Email Marketing and Automation Platform for Businesses

n8n is a leading provider of workflow automation solutions that enables businesses and technical teams to connect applications, automate processes, and streamline operations through a flexible, node-based automation platform. The company offers an open-source workflow automation tool that allows users to create complex integrations and automations without extensive coding knowledge, while still providing the flexibility for developers to extend functionality through custom code when needed. As a modern automation platform, n8n distinguishes itself through its fair-code distribution model, which provides transparency and self-hosting capabilities alongside cloud-based options. The platform supports hundreds of pre-built integrations with popular business applications, APIs, and services, making it a versatile solution for organizations seeking to reduce manual tasks, improve operational efficiency, and create sophisticated automated workflows. n8n serves a diverse customer base ranging from startups and SMBs to enterprise organizations across various industries including technology, e-commerce, marketing, and operations.

NeoReach is a sophisticated influencer marketing platform that enables brands and agencies to discover, analyze, and manage influencer partnerships at scale. The platform leverages advanced data analytics and artificial intelligence to help marketers identify the most relevant influencers across major social media channels, evaluate their audience demographics and engagement metrics, and execute comprehensive influencer campaigns. By providing end-to-end campaign management tools, NeoReach streamlines the traditionally fragmented process of influencer marketing. The company serves enterprise brands, marketing agencies, and mid-market companies seeking to amplify their social media presence through authentic influencer partnerships. NeoReach's platform distinguishes itself through its data-driven approach, offering detailed audience insights, performance analytics, and ROI tracking capabilities that enable marketers to make informed decisions about influencer collaborations. The platform supports campaigns across multiple social networks including Instagram, YouTube, TikTok, Twitter, and Facebook, providing a centralized hub for managing complex, multi-channel influencer strategies.

Neustar is a leading global information services and technology company that provides data-driven solutions for marketing, risk, security, and communications. They help clients better understand their customers, protect their assets, and grow their business. [A TransUnion Company]

Omnichannel Marketing Automation Platform for Ecommerce

Onalytica is an influencer marketing platform that helps brands identify and collaborate with relevant influencers.

A marketing automation and customer relationship management platform that helps businesses grow their customer base.

Optimove is a leading customer relationship management (CRM) platform that helps businesses drive growth through personalized, data-driven marketing campaigns.

Oracle Eloqua is a leading AdTech Platform that provides marketing automation and lead management solutions for B2B companies.

Oracle Marketing Cloud is a suite of marketing automation and customer experience management tools that help organizations plan, orchestrate, and measure their marketing campaigns across multiple channels.

Ortto is a marketing automation and customer data platform designed to help businesses orchestrate personalized customer journeys across multiple channels. The platform combines customer data management, marketing automation, analytics, and messaging capabilities into a unified solution, enabling companies to capture, unify, and activate customer data to drive engagement and growth. Ortto serves as an all-in-one solution for businesses looking to move beyond fragmented marketing tools and create cohesive, data-driven customer experiences. The platform is particularly focused on helping fast-growing B2B SaaS companies and e-commerce businesses streamline their marketing operations. Ortto's approach emphasizes ease of use, allowing marketing teams to build sophisticated automation workflows, segment audiences dynamically, and measure campaign performance without requiring extensive technical resources. The company positions itself as a modern alternative to legacy marketing automation platforms, offering contemporary features like real-time data processing, visual journey builders, and integrated analytics that provide actionable insights into customer behavior and campaign effectiveness.

Parabola is a leading provider of workflow automation solutions designed to empower business users to build sophisticated data workflows without requiring coding expertise. The platform specializes in enabling teams to pull data from various sources, transform it through visual logic, and automate repetitive processes that traditionally require manual intervention or technical resources. By offering a no-code/low-code interface, Parabola democratizes data automation across organizations, allowing operations, marketing, finance, and analytics teams to streamline their workflows and make data-driven decisions more efficiently. The company serves a diverse range of industries including e-commerce, retail, logistics, financial services, and SaaS companies that require frequent data manipulation and process automation. Parabola's visual workflow builder enables users to create complex data pipelines through drag-and-drop functionality, connecting to spreadsheets, databases, APIs, and third-party applications. The platform has positioned itself as a bridge between traditional spreadsheet-based workflows and enterprise-grade automation tools, targeting the growing market of business operations professionals who need more power than Excel but find traditional ETL tools too complex or developer-dependent.

Pardot is a leading marketing automation platform that helps B2B companies attract more qualified leads, nurture them with highly-personalized content, and convert them into customers.

Pexels is a leading free stock photography and video platform that has established itself as a go-to resource for high-quality, royalty-free visual content. The platform operates on a freemium model, providing millions of users worldwide with access to curated images and videos contributed by a global community of photographers and videographers. Pexels has democratized access to professional-grade visual assets, eliminating traditional barriers associated with expensive stock media licensing. The company serves a diverse user base ranging from individual content creators, bloggers, and students to small businesses, marketing agencies, and enterprise organizations. By offering completely free downloads with no attribution required (though encouraged), Pexels has disrupted the traditional stock media industry and positioned itself as an essential tool in the digital content creation ecosystem. The platform's intuitive search functionality, curated collections, and consistent quality standards have contributed to its rapid adoption and sustained growth in the competitive visual content marketplace. Pexels generates revenue primarily through strategic partnerships, premium placement opportunities for contributors, and potential API licensing arrangements with enterprise clients. The platform was acquired by Canva in 2018, providing additional resources and strategic alignment with one of the world's leading design platforms. This acquisition has enabled Pexels to scale its operations, expand its content library, and integrate more deeply into the broader creative workflow ecosystem while maintaining its commitment to free, accessible visual content.

Phonexa is an all-in-one marketing automation platform that provides a suite of solutions for tracking, analyzing, and managing inbound phone calls, leads, and clicks. It helps businesses optimize their marketing campaigns, improve customer acquisition, and enhance return on investment through its integrated technology. The platform serves various industries by offering tools for call tracking, lead management, email marketing, and more.

Pipedrive is a cloud-based customer relationship management (CRM) software company that helps sales teams and individuals manage their pipelines, automate tasks, and close more deals.

PowerReviews is a leading provider of ratings, reviews, and user-generated content (UGC) solutions. The company's technology and services help brands and retailers collect, curate, and display authentic customer feedback to drive sales and improve products.

Responsys is a leading AdTech platform that provides email marketing, cross-channel campaign management, and marketing automation solutions for enterprises.

Rockerbox is a marketing attribution and analytics platform that helps businesses understand the impact of their marketing campaigns across multiple channels.

S4 Capital is a digital-only marketing services company that represents a new-age model for the advertising and marketing industry. The company operates as a purely digital enterprise, eschewing traditional advertising methods in favor of data-driven, technology-enabled marketing solutions. S4 Capital focuses on delivering integrated content, data, and digital media services to help brands navigate the complexities of modern consumer engagement across digital channels. The company's business model centers on combining creative content production with programmatic advertising and first-party data strategies. By maintaining a digital-first approach, S4 Capital positions itself as an agile alternative to traditional holding companies, offering faster execution, unified technology platforms, and transparent pricing models. The organization typically serves enterprise-level clients seeking to transform their marketing operations for the digital age, with particular emphasis on e-commerce enablement, digital content creation, and data-driven media planning. S4 Capital's operational structure emphasizes speed, flexibility, and integration across its service offerings. The company leverages proprietary technology platforms alongside best-in-class third-party tools to deliver measurable marketing outcomes. With a focus on unifying creative and media functions that are traditionally siloed, S4 Capital aims to provide clients with seamless, end-to-end digital marketing solutions that drive business growth in an increasingly digital marketplace.

Salesforce is a leading provider of customer relationship management (CRM) software and cloud-based applications that help businesses of all sizes manage their customer data, sales, marketing, and customer service operations.

Salesforce has built a significant AdTech and MarTech presence through aggressive acquisitions, spending over $30 billion to assemble Marketing Cloud and related capabilities. The company's AdTech assets include Salesforce Marketing Cloud for email and digital marketing, Datorama for marketing intelligence and analytics (acquired for $800M), and Krux DMP for data management (acquired for $700M). Salesforce's unique position as the leading CRM platform enables powerful first-party data activation, connecting customer data directly to advertising and marketing execution. The integration with Tableau (acquired for $15.7B) adds visualization and analytics capabilities. Salesforce focuses on enterprise B2B and B2C marketers, offering journey orchestration, personalization, and closed-loop attribution from advertising to sales.

Salesforce Customer Data Platform (CDP) is a customer data management solution that helps businesses unify customer data from multiple sources, create a single customer view, and leverage that data to deliver personalized experiences across all customer touchpoints.

Salesforce Marketing Cloud is a leading customer engagement platform that helps businesses personalize and optimize their customer interactions across various channels. It offers a suite of tools for email marketing, social media management, advertising, and customer data analysis.

Pardot is a B2B marketing automation software owned by Salesforce. It helps businesses automate their marketing processes, generate leads, and nurture them through the sales funnel.

Salesmachine is a customer success platform specifically engineered for B2B SaaS companies seeking to optimize customer retention and reduce churn through data-driven insights and proactive engagement strategies. The platform aggregates customer data from multiple touchpoints across the entire customer lifecycle, transforming disparate information into a unified view that enables customer success teams to understand health metrics, usage patterns, and engagement levels in real-time. By leveraging advanced behavioral analytics and customizable health scoring algorithms, Salesmachine empowers organizations to identify at-risk accounts before they reach critical churn thresholds and engage customers at precisely the right moments with personalized interventions. The platform's architecture is built around three core pillars: predictive intelligence, automated workflows, and comprehensive analytics. Customer success managers can configure sophisticated health scoring models that incorporate product usage data, support ticket history, billing information, and engagement metrics to create a holistic risk assessment for each account. Automated playbooks enable teams to trigger targeted campaigns, in-app messages, or task assignments based on specific customer behaviors or milestone events, ensuring consistent and timely outreach without manual intervention. This automation capability is particularly valuable for growing SaaS companies that need to scale their customer success operations efficiently while maintaining high-touch relationships with key accounts. Salesmachine differentiates itself in the competitive customer success landscape through its emphasis on actionable intelligence rather than mere data visualization. The platform is designed for mid-market and enterprise B2B SaaS companies with complex customer journeys and multiple stakeholder touchpoints, where understanding the nuances of account health requires sophisticated data modeling. By enabling customer success teams to transition from reactive firefighting to proactive relationship management, Salesmachine helps businesses maximize customer lifetime value, improve net revenue retention, and drive deeper product adoption across their customer base.

Screaming Frog is a specialized software company that develops professional SEO tools for digital marketers, agencies, and enterprises. The company's flagship product, Screaming Frog SEO Spider, has become an industry-standard website crawler used by SEO professionals worldwide to conduct comprehensive technical audits, identify on-site issues, and optimize website performance for search engines. The tool enables users to crawl websites of various sizes, analyze key SEO elements, and generate detailed reports that inform optimization strategies. The company has established itself as a trusted provider in the SEO technology space, serving a diverse client base ranging from individual consultants and small agencies to large enterprises and Fortune 500 companies. Screaming Frog's focus on technical excellence, regular product updates, and responsive customer support has contributed to its strong reputation within the digital marketing community. The company maintains a lean operational structure while delivering robust, desktop-based software that integrates seamlessly into professional SEO workflows. Based in the United Kingdom, Screaming Frog operates with a product-focused philosophy, prioritizing feature development that addresses real-world SEO challenges. The company's business model centers on providing affordable yet powerful tools that democratize access to enterprise-grade SEO analysis capabilities, making advanced technical auditing accessible to organizations of all sizes.

Sender is a marketing technology company that provides comprehensive email marketing and communication automation solutions designed to empower businesses with enterprise-grade capabilities at accessible price points. The platform serves as a complete marketing infrastructure, enabling organizations to design, execute, and optimize sophisticated email campaigns through an intuitive interface combined with powerful automation features. Sender's core value proposition centers on democratizing advanced marketing tools for small to medium-sized businesses, offering functionality traditionally reserved for enterprise-level platforms without the associated complexity or premium pricing. The company's platform encompasses a full suite of marketing capabilities including drag-and-drop email builders, advanced audience segmentation, behavioral automation workflows, A/B testing, and comprehensive analytics dashboards. Sender emphasizes high deliverability rates and robust infrastructure capable of handling high-volume email sends while maintaining compliance with international regulations including GDPR, CAN-SPAM, and CASL. The platform is designed to scale with growing businesses, supporting everything from basic newsletter campaigns to complex, multi-touch automation sequences that respond to customer behavior and engagement patterns. Sender positions itself strategically within the competitive email marketing landscape by focusing on user experience, affordability, and feature richness. The company targets growth-stage businesses, e-commerce merchants, digital agencies, and marketing teams seeking alternatives to legacy platforms that have become increasingly expensive or complex. By maintaining a modern technology stack and continuously evolving its feature set based on customer feedback, Sender aims to capture market share from both established enterprise providers and newer entrants in the marketing automation space.

Sendinblue is a leading marketing automation and email marketing platform that helps businesses of all sizes grow their customer base and drive sales.

A marketing automation platform that helps businesses create and manage personalized email campaigns.

SEOmonitor is an AI-powered SEO platform designed specifically for agencies and in-house marketing teams. The platform provides unified tracking across Google, AI search engines, and features AI content generation, forecasting, and ROI tracking capabilities to help agencies prove SEO impact and scale operations.

SharpSpring is a marketing automation and customer relationship management (CRM) platform designed specifically to meet the needs of small and medium-sized businesses (SMBs) and marketing agencies. The platform provides a comprehensive suite of tools that enable businesses to automate marketing campaigns, manage customer relationships, track visitor behavior, and generate actionable insights to drive revenue growth. SharpSpring differentiates itself in the competitive marketing automation space by offering enterprise-level functionality at a price point accessible to smaller organizations, making sophisticated marketing technology available to businesses that traditionally couldn't afford premium solutions. The company's platform integrates email marketing, social media management, landing page creation, lead scoring, and behavioral-based automation into a unified system. SharpSpring has built a strong reputation among digital marketing agencies by offering a white-label solution that allows agencies to resell the platform under their own branding. This agency-focused approach has enabled SharpSpring to expand its market reach while providing agencies with recurring revenue opportunities and powerful tools to deliver results for their clients. SharpSpring serves thousands of businesses across various industries, from professional services and healthcare to retail and technology companies. The platform emphasizes ease of use without sacrificing advanced capabilities, offering features like dynamic forms, visitor identification, CRM integration, and comprehensive analytics dashboards. By focusing on delivering measurable ROI and providing exceptional customer support, SharpSpring has positioned itself as a viable alternative to larger, more expensive marketing automation platforms while maintaining the flexibility and personalization that SMBs require.

Shopify Audiences is a marketing solution built into the Shopify platform, enabling merchants to create targeted advertising campaigns using their existing customer data. It facilitates the creation of custom audiences for use in various advertising channels, streamlining the process for Shopify store owners.

Sitecore is a leading digital experience platform that enables organizations to create and deliver personalized, content-rich digital experiences across multiple channels. It provides a comprehensive suite of tools for content management, marketing automation, and customer data management.

Sleeknote is a specialized customer engagement and conversion optimization platform designed specifically for e-commerce businesses and digital marketing professionals. The company provides a comprehensive solution for creating personalized on-site experiences through targeted pop-ups, slide-ins, and contextual messaging elements that help businesses capture leads, reduce cart abandonment, and improve overall conversion rates. With a focus on non-intrusive, behavior-driven engagement, Sleeknote enables marketing teams to deploy sophisticated campaigns without requiring technical expertise or developer resources. The platform distinguishes itself through its user-friendly visual editor combined with advanced targeting capabilities that allow businesses to segment visitors based on behavior patterns, traffic sources, device types, geographic location, and numerous other parameters. Sleeknote emphasizes data-driven optimization through built-in A/B testing functionality, enabling continuous refinement of on-site messaging strategies. The solution integrates seamlessly with major e-commerce platforms including Shopify, WooCommerce, and Magento, as well as popular email marketing tools and CRM systems, making it a versatile component of modern marketing technology stacks. Sleeknote primarily serves small to mid-sized e-commerce businesses and digital marketing agencies seeking to enhance website performance metrics without the complexity and cost associated with enterprise-level marketing automation platforms. The company positions itself in the growing conversion rate optimization market, offering specialized functionality that bridges the gap between basic pop-up tools and comprehensive enterprise solutions, with particular emphasis on GDPR compliance and user experience best practices.

SparkPost is a leading provider of email delivery and marketing infrastructure solutions designed to help businesses optimize their email communications at scale. The company specializes in providing robust APIs and cloud-based services that enable organizations to send transactional and marketing emails with high deliverability rates, real-time analytics, and comprehensive tracking capabilities. SparkPost's platform is built to handle high-volume email sending requirements while maintaining inbox placement and sender reputation. The company serves a diverse range of clients from startups to enterprise organizations across various industries including e-commerce, SaaS, financial services, and media. SparkPost's infrastructure is designed to provide developers and marketers with the tools they need to create, send, and analyze email campaigns with precision. Their platform emphasizes deliverability optimization, advanced analytics, and seamless integration capabilities that allow businesses to incorporate email functionality directly into their applications and marketing workflows. As a marketing infrastructure provider, SparkPost competes in the email service provider (ESP) and transactional email market, offering both API-driven solutions for developers and user-friendly interfaces for marketing teams. The company's focus on deliverability, scalability, and real-time data insights positions it as a critical infrastructure component for businesses that rely on email as a primary communication channel with their customers.

Stirista is a marketing technology and data intelligence company that provides identity resolution and data-driven marketing solutions to businesses seeking to enhance their customer engagement strategies. The platform specializes in bridging the gap between digital and traditional marketing channels by offering comprehensive consumer and B2B data solutions, identity graph technology, and omnichannel campaign execution capabilities. Stirista's core value proposition centers on helping organizations create unified customer profiles through the integration of online and offline data sources, enabling more precise audience targeting and personalized marketing at scale. The company serves a diverse client base including marketing teams, advertising agencies, and enterprise organizations across various industries. Stirista's platform combines proprietary data assets with advanced analytics and segmentation tools to support customer acquisition, retention, and engagement initiatives. Their solutions encompass data enrichment services, audience modeling, identity verification, and multi-channel campaign management across email, display advertising, direct mail, connected TV, and other marketing channels. Operating in the competitive martech and data services landscape, Stirista positions itself as a privacy-forward identity marketing platform that helps clients navigate evolving data regulations while maintaining marketing effectiveness. The company emphasizes compliant, permission-based data strategies and first-party data activation, addressing the growing industry need for cookieless marketing solutions. Through its focus on identity resolution technology and cross-channel marketing orchestration, Stirista aims to deliver measurable ROI improvements for clients' marketing investments while ensuring data privacy compliance.

SundaySky is a leading provider of personalized video solutions for enterprises. The company's platform enables businesses to create and deliver customized video experiences at scale, helping them to engage customers, drive conversions, and improve customer loyalty.

Tagger Media is a social media intelligence and influencer marketing platform that empowers brands, agencies, and marketers to make data-driven decisions across their social media strategies. The platform combines advanced analytics, social listening capabilities, and influencer discovery tools to help organizations understand audience sentiment, measure campaign performance, and identify authentic brand partnerships. By aggregating data from multiple social media channels, Tagger Media provides comprehensive insights into content performance, audience demographics, and engagement metrics. The company serves enterprise brands and marketing agencies seeking to optimize their social media presence and influencer marketing initiatives. Tagger Media's platform addresses the growing complexity of social media management by offering unified dashboards, real-time monitoring, and predictive analytics that enable marketers to track ROI, identify trending content, and manage influencer relationships at scale. The solution integrates social listening, content analysis, and campaign management into a single platform, reducing the need for multiple disparate tools. Tagger Media operates in the rapidly expanding martech and social media analytics sector, where brands increasingly require sophisticated tools to navigate the fragmented social media landscape. The platform's focus on combining quantitative metrics with qualitative insights positions it as a comprehensive solution for organizations looking to enhance their social media strategy, improve brand reputation management, and maximize the impact of influencer partnerships through data-backed decision-making.

Traackr is an influencer marketing platform that helps brands discover, manage, and measure the impact of influencer campaigns.

Unsplash is a leading free-to-use stock photography platform that has revolutionized the digital content creation landscape by providing high-quality, high-resolution images contributed by a global community of photographers. Founded as a Tumblr blog showcasing ten free photos, Unsplash has evolved into one of the most visited photography websites globally, serving millions of creative professionals, marketers, designers, and content creators. The platform operates on a community-driven model where photographers voluntarily contribute their work under the Unsplash License, which allows free use for both commercial and non-commercial purposes without requiring attribution, though it is encouraged. The company has successfully positioned itself at the intersection of creative commons, community engagement, and commercial viability. Unsplash monetizes primarily through Unsplash+, a premium subscription service offering enhanced content, and through enterprise API solutions that power image search and delivery for major technology platforms and applications. With over 2 million free high-resolution images and a contributor base exceeding 300,000 photographers, Unsplash has become an essential resource in the creative technology ecosystem. The platform's integration capabilities and robust API have made it a preferred partner for design tools, content management systems, and creative applications worldwide. Acquired by Getty Images in 2021, Unsplash continues to operate independently while benefiting from the resources and market reach of its parent company. The platform maintains its commitment to democratizing photography and visual content while expanding its commercial offerings and technological infrastructure to serve both individual creators and enterprise clients across diverse industries including marketing, publishing, web development, and digital design.

Vidyard plays a crucial role in the AdTech ecosystem by providing video-based solutions that enable businesses to enhance their advertising and marketing efforts. As a leading provider of video platform solutions, Vidyard offers a range of products and services that are highly relevant to the advertising industry. Their video hosting and analytics capabilities allow advertisers to create, distribute, and track the performance of video ads, while their personalization features and integration with CRM and marketing automation platforms facilitate more targeted and effective advertising campaigns. Vidyard has established itself as a significant player in the video enablement space, particularly in the B2B segment, with a growing presence in the advertising and marketing domains. The company has recently expanded its offerings, including the introduction of new video creation and personalization tools, as well as strategic partnerships with industry leaders to further enhance its position in the AdTech ecosystem.

Webflow is a no-code website builder and visual development platform that enables users to design, build, and launch responsive websites without writing code.

Yieldify is a customer journey optimization platform that empowers e-commerce businesses and digital retailers to deliver personalized experiences throughout the entire customer lifecycle. Founded to address the growing need for intelligent conversion rate optimization, the company leverages machine learning algorithms and real-time behavioral data to help brands reduce cart abandonment, increase customer engagement, and maximize revenue from existing traffic. The platform's core strength lies in its ability to identify critical moments in the customer journey and deploy contextually relevant messages, offers, and experiences that drive conversions without disrupting the user experience. The company serves mid-market to enterprise-level clients across various retail verticals, providing a comprehensive suite of tools that include advanced audience segmentation, A/B testing capabilities, predictive analytics, and behavioral targeting. Yieldify's solution integrates seamlessly with existing e-commerce platforms and marketing technology stacks, enabling marketing teams to launch sophisticated personalization campaigns without requiring extensive technical resources or development support. With a focus on data-driven marketing strategies and customer experience optimization, Yieldify has positioned itself as a strategic partner for brands looking to maximize the value of their digital properties and create more meaningful customer interactions at scale.

Yotpo is a leading customer content platform that helps brands generate, manage, and leverage customer content to drive business growth. Their platform enables brands to collect and showcase reviews, visual content, and loyalty programs to enhance the customer experience.

Zoho Campaigns is a powerful email marketing and automation platform that helps businesses of all sizes create, send, and track email campaigns. It offers a range of features, including email templates, list management, analytics, and integration with other Zoho products.