516 acquired AdTech companies
AdTech companies that were acquired — most still operate inside their acquirer.
Nanigans was a performance advertising platform specializing in Facebook and Instagram ad optimization before being acquired by Skai (former…
Percolate was a marketing content management and orchestration platform that helped enterprise brands plan, create, and distribute marketing…
Radius was a B2B marketing data and advertising platform that helped businesses identify, target, and engage small business customers throug…
Israeli SDK-management + brand-safety platform acquired by AppLovin July 9 2019 to bolster MAX brand safety.
Acquired by Mastercard · 2019
SessionM was a customer loyalty and engagement platform that combined mobile marketing, rewards programs, and data analytics to help brands …
Acquired by Salesforce · 2019
Tableau is a leading data visualization and business intelligence platform, now a Salesforce subsidiary, that helps organizations explore, a…
Acquired by Airship · 2019
Mobile engagement and customer experience platform providing push notifications, in-app messaging, and mobile marketing automation solutions…
German marketing intelligence and customer data platform provider specializing in web analytics and data-driven marketing automation.
Alooma was a cloud data pipeline platform that enabled businesses to integrate, transform, and stream data into their data warehouses in rea…
Acquired by ServiceNow · 2019
Appsee was a mobile analytics platform specializing in qualitative user behavior insights through session recordings and touch heatmaps befo…
Acquired by Tripledot Studios · 2019
Mobile gaming studio (Clockmaker, Funky Bay).
Cxense was a data management and personalization platform that provided content intelligence and programmatic advertising solutions for digi…
Acquired by RIB Software · 2019
Datapine was a business intelligence and data analytics platform that provided self-service BI tools and dashboards before being acquired by…
A subsidiary of Publicis Groupe that provides data-driven marketing and advertising solutions, specializing in customer intelligence and per…
Acquired by Dun & Bradstreet · 2019
Lattice Engines was a B2B predictive analytics and sales intelligence platform that used AI to help companies identify and prioritize sales …
Mautic is an open-source marketing automation platform that empowers businesses to manage email campaigns, lead nurturing, and customer jour…
Mintigo was a B2B predictive marketing and sales intelligence platform that used machine learning to help companies identify and prioritize …
Acquired by Kibo Commerce · 2019
Monetate is a leading personalization and experimentation platform that helps enterprise retailers and brands deliver individualized custome…
Acquired by Brightcove · 2019
Ooyala was a video technology platform that provided online video publishing, analytics, and monetization solutions before being acquired an…
Acquired by SiriusXM Media · 2019
Pandora is a pioneering internet radio and music streaming platform known for its Music Genome Project-powered personalized radio stations, …
Acquired by Sisense · 2019
Data analytics and business intelligence platform that was acquired by Sisense in 2019, enabling data-driven teams to analyze and visualize …
Online marketplace for buying and selling new, used, and vintage musical instruments and gear, connecting musicians and music retailers glob…
Acquired by SugarCRM · 2019
Salesfusion was a marketing automation platform designed for small to mid-sized B2B companies, acquired by Sugar CRM in 2016.
Acquired by Quotient Technology · 2019
Ubimo was a location intelligence and mobile advertising platform that leveraged real-world location data to enable targeted advertising cam…
Acquired by Boomi · 2019
Unifi Software was a data management and catalog platform that helped enterprises discover, understand, and govern their data assets — acqui…
Usabilla is a customer feedback and Voice of Customer (VoC) platform that helps enterprises collect, analyze, and act on user feedback acros…
AdRoll is a growth marketing platform specializing in retargeting and performance marketing solutions for e-commerce and direct-to-consumer …
Acquired by ZoomInfo · 2019
DiscoverOrg (now ZoomInfo) was a leading B2B sales intelligence platform providing accurate contact and account data to help sales and marke…
Acquired by Bazaarvoice · 2019
Influenster is a product discovery and reviews platform that connects consumers with brands through sampling campaigns and authentic user-ge…
Acquired by VMware · 2019
VMware Carbon Black is a leading cloud-native endpoint security platform that protects organizations against advanced cyber threats using be…
Acquired by Compass · 2019
Contactually was a CRM and relationship intelligence platform designed for real estate professionals and small businesses to manage client r…
Acquired by BlackBerry · 2019
Cylance was an AI-driven cybersecurity company that pioneered machine learning-based endpoint protection, now operating as a BlackBerry subs…
Acquired by Perforce · 2019
Rogue Wave Software — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).
Travis CI is a pioneering continuous integration and delivery (CI/CD) platform that automates the building, testing, and deployment of softw…
Acquired by Adobe · 2018
Adobe Commerce (formerly Magento) is an enterprise-grade eCommerce platform offering powerful tools for building, managing, and scaling onli…
Acquired by Comcast Corporation · 2018
British media and telecommunications conglomerate.
A social intelligence and consumer insights platform that monitors and analyzes social media conversations and online data to help brands un…
Acquired by Upland Software · 2018
Adestra was an email marketing automation platform that provided sophisticated email campaign management and personalization tools before be…
Acquired by Claritas · 2018
Barometric was a cross-environment ad measurement and attribution platform that unified online, offline, and mobile data to provide marketer…
Acquired by Brandwatch · 2018
Crimson Hexagon was a pioneering social media analytics platform that used AI and machine learning to analyze consumer opinions and sentimen…
Acquired by IgniteTech · 2018
Curata was a content marketing platform that used AI and machine learning to help marketers discover, curate, and distribute relevant conten…
Acquired by S4 Capital · 2018
Monks (formerly Media.Monks) is a global digital production and marketing services company combining creative, data, and technology capabili…
Placeit is a browser-based design platform offering thousands of customizable mockups, templates, logos, and videos — acquired by Envato in …
Acquired by Quad · 2018
Rise Interactive is a digital marketing agency specializing in data-driven marketing strategies, analytics, and media optimization across pa…
Acquired by Salesforce Commerce Cloud · 2018
Salesforce's B2B commerce platform enabling businesses to create digital storefronts, manage complex pricing, and streamline procurement pro…
Acquired by Talend · 2018
Cloud-based ETL (Extract, Transform, Load) platform that moves data from various sources into data warehouses for analytics.
Social media analytics and listening platform that provided enterprise brands with insights from social conversations and online content.
A GIF search engine and platform that enables users to discover, share, and integrate animated GIFs across messaging apps and social platfor…
Acquired by Skyword · 2018
TrackMaven was a competitive intelligence and marketing analytics platform that helped brands analyze their marketing performance across dig…
Digital asset management (DAM) platform acquired by Bynder, providing cloud-based solutions for organizing, managing, and distributing brand…
Acquired by Gannett · 2018
WordStream is a leading PPC management and optimization platform that helps SMBs and agencies maximize ROI from paid search and social adver…
YuMe was a video advertising technology platform specializing in brand advertising across connected TV, mobile, and desktop environments bef…
Acquired by kyu Collective · 2018
Kepler is an AI-powered marketing platform that consolidates and optimizes digital advertising across multiple channels including search, so…
Acquired by Seismic · 2018
Savo Group was a pioneer in sales enablement software, helping enterprise sales teams access, personalize, and deliver the right content at …
Acquired by Accelerate Group · 2018
A/B testing and website optimization platform that enabled businesses to test and personalize digital experiences through experimentation an…
Acquired by Integrate.io · 2018
Xplenty was a cloud-based data integration and ETL platform that enabled businesses to build data pipelines without coding, later acquired b…
Datanyze is a B2B sales intelligence and lead generation platform that provides technographic data and contact information to help sales and…
Acquired by Recruit Holdings · 2018
Glassdoor is a leading jobs and recruiting marketplace where employees anonymously review companies, salaries, and interview experiences, he…
Magnetic was a New York-based demand-side platform specializing in intent-based audience targeting.