Placeit

A leading browser-based mockup and design template platform, operating as a subsidiary of Envato with a strong foothold among small businesses and independent creators

Placeit is an online design platform that enables users to create professional-quality marketing assets without requiring design expertise or software installation. The platform offers an extensive library of mockups, logo makers, video templates, social media graphics, and branded merchandise designs — all accessible directly in the browser. It is particularly popular among small business owners, entrepreneurs, content creators, and marketers who need polished visuals quickly and affordably. Founded in 2012 and headquartered in Guadalajara, Mexico, Placeit was acquired by Envato — the Australian creative marketplace giant behind ThemeForest and Envato Elements — in 2018. Under Envato's ownership, Placeit has continued to operate as a distinct brand and product, expanding its template library to millions of assets and growing its subscriber base significantly. The acquisition allowed Placeit to scale its content offerings and integrate with Envato's broader creative ecosystem. Within the AdTech and creative tools landscape, Placeit occupies a niche at the intersection of design automation and digital marketing. Its mockup generator is widely used by app developers, e-commerce sellers, and social media managers to produce lifestyle product images and promotional content at scale. The platform competes with tools like Canva, Adobe Express, and Smartmockups, differentiating itself through its depth of mockup and apparel template offerings and its straightforward subscription pricing model.