Tenor enables users to express themselves through GIFs while providing brands with engaging, emotional touchpoints in digital conversations through the world's most widely integrated GIF platform.
Last updated Feb 8, 2026
Leading GIF search engine and platform, integrated across major messaging and social platforms globally
Tenor is a GIF search engine and content platform that enables users to discover, share, and communicate using animated GIFs across messaging apps, social media platforms, and websites. Founded in 2013, the company built one of the world's largest GIF libraries and developed the popular GIF Keyboard app, which became integrated into major messaging platforms including Facebook Messenger, WhatsApp, iMessage, and others. Tenor's technology uses AI and machine learning to help users find the perfect GIF for any conversation through search and discovery features. In March 2018, Tenor was acquired by Google, becoming part of Google's suite of content and communication tools. Within the AdTech ecosystem, Tenor operates as a content platform that facilitates brand engagement and emotional expression in digital communications. The platform offers advertising opportunities through branded GIFs and sponsored content, allowing brands to reach users at moments of high engagement. Tenor's API and SDK enable developers to integrate GIF functionality into their applications, making it a significant infrastructure provider for visual communication across the internet.
Web-based GIF search engine with extensive library of animated GIFs searchable by keywords, emotions, and categories
Mobile keyboard app that allows users to search and share GIFs directly from their device keyboard
Developer API that enables integration of GIF search and sharing functionality into third-party applications
Software development kit for mobile and web developers to embed GIF functionality
Tool for creating custom GIFs from videos and images