516 acquired AdTech companies
AdTech companies that were acquired — most still operate inside their acquirer.
Acquired by Teledyne Technologies · 2021
FLIR Systems is a world-leading maker of thermal imaging cameras and sensor systems, now operating as a Teledyne company following its 2021 …
Acquired by One Identity · 2021
OneLogin is a cloud-based identity and access management (IAM) platform that provides single sign-on, multi-factor authentication, and user …
Acquired by London Stock Exchange Group · 2021
A global provider of financial markets data, infrastructure, and analytics that was acquired by London Stock Exchange Group in 2021.
Acquired by Altus Group · 2021
Reonomy was a commercial real estate data and analytics platform that provided property intelligence and ownership information to CRE profes…
Acquired by Epic Games · 2021
Sketchfab is a 3D model publishing and sharing platform that enables creators to upload, view, and distribute interactive 3D content directl…
Skubana was an all-in-one operations platform for high-volume e-commerce sellers, providing inventory management, order management, and anal…
Acquired by IBM · 2021
Turbonomic provides AI-powered application resource management (ARM) and full-stack observability for hybrid cloud environments.
Acquired by Pinterest Inc. · 2021
Belarusian AI video-effects startup acquired by Pinterest 2024.
Wirewax is an interactive video platform that enables brands and publishers to create shoppable, clickable video experiences with embedded h…
Acquired by Hinge Health · 2021
Wrnch was an AI-powered human motion intelligence company that developed computer vision technology for analyzing and understanding human bo…
Card-linked offer platform that enables brands to deliver personalized offers and measure in-store purchases through payment card data.
Acquired by Spotify Technology · 2020
Enterprise podcast hosting, monetization, and analytics platform acquired by Spotify in 2020, serving major publishers and podcast networks.
Acquired by Twilio · 2020
Segment is a leading customer data platform (CDP) that collects, unifies, and routes customer data to hundreds of downstream tools — now ope…
Acquired by Fox Corporation · 2020
Free ad-supported streaming television (FAST) service offering movies and TV shows, owned by Fox Corporation since 2020.
Acquired by VideoAmp · 2020
Conversion Logic was a performance marketing and lead generation platform that specialized in connecting advertisers with high-quality consu…
Acquired by Carlyle Group · 2020
Dept is a global digital agency combining technology, creativity, and data to deliver end-to-end digital experiences for major brands worldw…
Emarsys is an omnichannel customer engagement platform that enables personalized marketing automation across email, mobile, social, and web …
Acquired by Foursquare · 2020
Factual was a leading location data platform that provided accurate, comprehensive place and audience data to power mobile advertising and a…
Acquired by Vista Equity Partners · 2020
Gainsight is a leading customer success platform that helps businesses reduce churn, increase upsell, and drive customer advocacy.
Acquired by Upland Software · 2020
Localytics was a mobile engagement and analytics platform that helped brands understand user behavior and deliver personalized in-app experi…
Looker is a powerful business intelligence and data analytics platform, now part of Google Cloud, that enables organizations to explore, ana…
Acquired by Partnerize · 2020
PepperJam is a performance-based affiliate marketing network and technology platform that connects advertisers with publishers to drive meas…
Acquired by Zeta Global · 2020
Marketing automation and customer engagement platform that was acquired by CM Group (now Marigold) in 2019, specializing in omnichannel pers…
Acquired by Wunderkind · 2020
SmarterHQ was a personalization and customer data platform that enabled brands to deliver individualized marketing experiences across channe…
Acquired by RudderStack · 2020
Blendo was a cloud-based data integration platform that automated the process of syncing data from various sources into data warehouses for …
Acquired by Smartsheet · 2020
A digital asset management platform that helps organizations centralize, organize, and distribute brand assets and creative content.
Acquired by Havas · 2020
San Francisco and Chicago-based creative ad agency.
Acquired by Bigtincan · 2020
ClearSlide was a sales engagement platform that provided content management, communication tracking, and analytics tools for sales teams bef…
Dataguise was a data security and privacy company specializing in sensitive data discovery, masking, and protection across enterprise enviro…
Acquired by Demandbase · 2020
Engagio was an account-based marketing (ABM) platform that helped B2B companies orchestrate and measure multi-channel engagement with target…
Freckle is an IoT-powered platform that provides real-time audience measurement and attribution for out-of-home (OOH) advertising campaigns.
Acquired by Idera · 2020
FusionCharts is a JavaScript charting library provider offering data visualization solutions for web and mobile applications across various …
Acquired by Tripledot Studios · 2020
Mobile gaming studio (Game of War, Mobile Strike, Final Fantasy XV).
Mailigen is an email marketing automation platform founded in 2010 in Riga, Latvia, providing campaign management, list segmentation, and an…
Acquired by Automattic · 2020
MailPoet is a WordPress-native email marketing plugin that enables businesses to create, send, and automate email campaigns directly from th…
Acquired by Vista Equity Partners · 2020
Pipedrive is a sales-focused CRM platform designed to help small and medium-sized businesses manage their sales pipelines and close deals mo…
Wondery is a premium podcast network and studio acquired by Amazon, known for hit narrative shows like 'Dr.
Acquired by Hitachi Vantara · 2020
Waterline Data was a data catalog and governance platform provider that used machine learning to automate metadata discovery and data catalo…
Global payment processing and monetization platform that helps businesses sell digital goods and services worldwide with integrated billing,…
Acquired by Koch Industries · 2020
Infor — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).
Instana provides automatic application performance monitoring (APM) and observability for cloud-native applications, microservices, and cont…
Letgo was a popular mobile classifieds marketplace for buying and selling secondhand goods locally, which merged with OfferUp in 2020 to for…
Acquired by The Walt Disney Company · 2019
Premium streaming service offering on-demand TV shows, movies, and live TV with ad-supported and ad-free subscription tiers.
Acquired · 2019
CAKE is a performance marketing software platform that provides tracking, attribution, and analytics tools for affiliate networks, advertise…
Acquired by Clear Channel Outdoor · 2019
iHeartMedia is a leading audio media company in the United States, operating over 850 radio stations and digital audio services.
Acquired by Poseidon Group · 2019
Provable (formerly Integral Ad Science) provides digital ad verification and optimization solutions to ensure brand safety, ad fraud prevent…
Acquired by T-Mobile US · 2019
Pushspring is a mobile audience data marketplace that provides app-based audience segments derived from mobile device behavior for use in pr…
SendGrid is a cloud-based email delivery platform acquired by Twilio, providing transactional and marketing email infrastructure for develop…
Acquired by Vista Equity Partners · 2019
Acquia is a digital experience platform provider specializing in open-source content management, customer data, and marketing automation sol…
AgilOne was a customer data platform and predictive marketing analytics solution that helped retailers unify customer data and deliver perso…
Apptimize was a mobile A/B testing and feature management platform that helped product teams optimize app experiences across iOS, Android, a…
Cadence13 was a premium podcast network and advertising sales company that specialized in branded content and host-read advertising for podc…
Acquired by Contentsquare · 2019
Clicktale was a pioneering digital experience analytics platform that used heatmaps, session replays, and behavioral data to help enterprise…
Acquired by LinkedIn Marketing Solutions · 2019
Cross-device identity resolution platform that pioneered probabilistic matching technology to connect users across mobile, desktop, and tabl…
Acquired by Mastercard · 2019
Dynamic Yield is an AI-powered personalization platform that helps brands deliver individualized experiences across web, mobile, email, and …
Acquired by The Walt Disney Company · 2019
Cable TV network group (FX, FXX, FXM) acquired by Disney via 21st Century Fox deal March 2019.
Janrain was a pioneer in Customer Identity and Access Management (CIAM), enabling brands to manage consumer identities, social login, and fi…
Acquired by Upland Software · 2019
Kapost was a B2B content operations platform that helped marketing teams manage the entire content lifecycle, from strategy and creation to …