516 acquired AdTech companies
AdTech companies that were acquired — most still operate inside their acquirer.
Acquired by Verve Group · 2021
A mobile advertising platform providing programmatic monetization and demand solutions for app publishers and advertisers globally.
Acquired by Vista Equity Partners · 2021
A programmatic advertising platform specializing in native advertising technology that seamlessly integrates branded content across digital …
Acquired by Digital Turbine · 2021
AdColony was a leading mobile advertising platform known for its high-quality video ad formats, later merged into Digital Turbine's media bu…
ART19 is a leading podcast hosting, distribution, and monetization platform acquired by Amazon, powering some of the world's largest publish…
Acquired by Stagwell Media Network · 2021
Assembly is the global media agency under Stagwell Inc., formed by merging Assembly + ForwardPMX into a single integrated media-buying and p…
Acquired by Piano · 2021
AT Internet (now Piano Analytics) was a leading European web analytics platform known for its privacy-first approach and robust data quality…
Boxever was an AI-driven customer intelligence and personalization platform for travel and hospitality brands, acquired by Sitecore in 2021.
Acquired by Bigtincan · 2021
Brainshark is a sales readiness and enablement platform that helps organizations onboard, train, and coach sales teams through video-based c…
Enterprise feedback and market research platform provider that was acquired by Forsta in 2019, now operating as part of the Forsta portfolio…
Acquired by Similarweb · 2021
Mobile advertising platform that monetized Android apps through user engagement with ads and offers, acquired by Verve Group in 2021.
Acquired by Bloomreach · 2021
Exponea was a AI-powered Customer Data Platform (CDP) and marketing automation solution acquired by Bloomreach in 2021, now operating as Blo…
Acquired by Contentsquare · 2021
Hotjar is a behavior analytics platform that helps product teams and marketers understand how users interact with their websites through hea…
Acquired by Demandbase · 2021
InsideView was a B2B data intelligence and sales acceleration platform that provided market intelligence, company data, and contact informat…
Email service provider offering collaborative email design, delivery, and marketing automation tools for businesses of all sizes.
Acquired by DoubleVerify · 2021
Meetrics was a Berlin-based ad verification and viewability measurement company acquired by DoubleVerify, providing advertisers and publishe…
Acquired by Automattic · 2021
Parse.ly is a content analytics platform that helps digital publishers and brands measure audience engagement and optimize content performan…
Qubit was an AI-powered personalization platform that helped e-commerce and retail brands deliver individualized customer experiences at sca…
Scroll was an ad-free subscription service that paid publishers based on time spent reading, acquired by Twitter in 2021 and later shut down…
Acquired by Emplifi · 2021
Social media marketing platform that was acquired by Emplifi in 2020, providing AI-powered analytics, content management, and influencer mar…
Sortable is a Canadian AdTech platform that helps digital publishers maximize ad revenue through header bidding, analytics, and yield optimi…
SparkPost is a leading cloud email delivery service and API platform, now part of MessageBird, that helps businesses send transactional and …
User-generated content (UGC) platform that helps brands discover, curate, and display authentic social media content for marketing campaigns…
Acquired by Vista · 2021
VistaCreate is an online graphic design platform formerly known as Crello, rebranded in October 2021 after Vistaprint (which itself rebrande…
Wibbitz was an AI-powered video creation platform that enabled publishers and brands to automatically transform text content into short-form…
Acquired by Digital Envoy · 2021
X-Mode was a location intelligence company that collected and sold precise geolocation data from mobile devices until its shutdown following…
Acquired by Optimizely · 2021
Zaius was a B2C CRM and marketing platform that unified customer data to help retailers deliver personalized, cross-channel experiences — ac…
Acquired by Walmart Inc. · 2021
Botmock was a design and prototyping platform for conversational interfaces, chatbots, and voice applications that was acquired by Dashbot i…
Acquired by Media.Monks · 2021
Decoded Advertising was a New York-based independent creative agency specializing in data-driven advertising, later rebranded as part of its…
Divvy was an expense management and corporate card platform that helped businesses manage spending, budgets, and expenses in real-time befor…
Acquired by Lightspeed · 2021
E-commerce platform that enables businesses to add online stores to existing websites, social media pages, and marketplaces.
Acquired by BigCommerce · 2021
Feedonomics is a leading product feed management platform that optimizes and syndicates product data across hundreds of shopping channels, m…
Hive9 was a marketing performance management platform that helped B2B marketers plan, execute, and measure marketing investments with revenu…
Acquired by Scuba Analytics · 2021
Interana was a behavioral analytics platform that enabled fast, interactive analysis of large-scale event data before being acquired by Scub…
Acquired by Hitachi Vantara · 2021
Io-Tahoe was a data management platform (DMP) provider that offered audience data solutions for digital advertising and marketing before cea…
Acquired by insightsoftware · 2021
Logi Analytics provides embedded analytics and business intelligence solutions that enable software teams to integrate dashboards, reports, …
Moz is a leading SEO software platform providing tools for keyword research, link building, site audits, and rank tracking to help businesse…
Panoply was a cloud data warehouse platform that automated data collection, storage, and analysis — later acquired by Sisense to bolster its…
Acquired by Shutterstock, Inc. · 2021
Pattern89 was an AI-powered creative intelligence platform that optimized digital advertising creative performance across social media platf…
Acquired by Sitecore · 2021
Reflektion was an AI-powered personalization platform for e-commerce that delivered individualized product recommendations and search experi…
RentPath was a leading digital marketing and software solutions provider for the rental housing industry, operating major apartment listing …
Acquired by Constant Contact · 2021
SharpSpring is a marketing automation and CRM platform acquired by Constant Contact in 2021, offering affordable tools for agencies and SMBs…
Ueno was a full-service creative agency known for bold design, branding, and digital product work for high-profile tech clients before being…
Acquired by Getty Images · 2021
Unsplash is the world's leading platform for freely usable, high-quality photography, offering a massive library of contributor-submitted im…
Customer journey orchestration platform that was acquired by Aurea in 2018, enabling enterprises to coordinate and optimize multi-channel cu…
Acquired by Acquia · 2021
Widen Collective was a digital asset management (DAM) platform provider that served marketing and creative teams before being acquired by Ac…
Customer experience management platform that provides Net Promoter Score (NPS) and customer feedback tools to measure and improve customer s…
Acquired by MediaLab · 2021
Amino Apps was a mobile platform that operated niche community apps for fandoms, interests, and hobbies, monetized through advertising and v…
Acquired by Qualtrics · 2021
Clarabridge was a leading customer experience management (CEM) platform that used AI-powered text analytics to transform customer feedback i…
Acquired by DoubleVerify · 2021
OpenSlate is a leading provider of brand safety and suitability solutions for digital advertising.
Reevoo was a UK-based ratings, reviews, and social commerce platform that helped brands collect and display verified customer reviews to dri…
Sellozo was an AI-powered Amazon advertising management platform that automated campaign optimization and bid management for Amazon sellers …
Acquired by Salesforce · 2021
Slack is a cloud-based team collaboration and messaging platform owned by Salesforce, widely used by businesses to streamline communication,…
Acquired by CreatorIQ · 2021
Tribe Dynamics was a pioneering influencer marketing analytics platform that quantified earned media value for beauty, fashion, and lifestyl…
Widen is a digital asset management (DAM) and product information management (PIM) platform that helps brands organize, manage, and distribu…
Acquired by Epic Games · 2021
ArtStation is a leading online platform for digital artists to showcase portfolios, find jobs, and access learning resources, primarily serv…
Auth0 is a leading identity-as-a-service (IDaaS) platform that provides authentication and authorization solutions for developers and enterp…
Acquired by Francisco Partners · 2021
Boomi — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).
Chorus.ai is a leading conversation intelligence platform acquired by ZoomInfo that records, transcribes, and analyzes sales calls and meeti…
Datacoral was a data infrastructure platform that automated data pipeline creation and management, acquired by Cloudera in 2021.
Acquired by Meta Platforms · 2021
Facebook is Meta’s flagship social networking app — the consumer product, distinct from the company (Facebook, Inc., renamed to Meta Platfor…