386 acquired AdTech companies
AdTech companies that were acquired — most still operate inside their acquirer.
Acquired · 2016
ReachLocal was a digital marketing platform that provided online advertising and marketing solutions to small and medium-sized businesses be…
3scale was an API management platform that helped businesses publish, manage, and monetize their APIs — acquired by Red Hat in 2016 and inte…
API management platform that enables organizations to design, secure, deploy, monitor, and scale APIs, now part of Google Cloud.
A personalized avatar and sticker creation platform that allows users to create cartoon versions of themselves for use in messaging and soci…
Acquired by Salesforce · 2016
Krux was a leading data management platform (DMP) that helped publishers, marketers, and agencies collect, unify, and activate audience data…
MaxCDN was a leading content delivery network (CDN) provider known for its speed, simplicity, and developer-friendly approach, later acquire…
Acquired by SiriusXM Media · 2015
Midroll was a leading podcast advertising network and monetization platform that connected advertisers with top podcast creators before bein…
Acquired by AOL · 2015
Millennial Media was a pioneering independent mobile advertising platform that became one of the largest mobile ad networks before being acq…
Acquired by Automattic · 2015
WooCommerce is an open-source e-commerce plugin for WordPress that enables businesses to build and manage online stores with extensive custo…
Chango was a pioneering search retargeting and programmatic advertising platform that used search intent data to deliver highly targeted dis…
Acquired by TransUnion · 2015
Neustar MarketShare is an enterprise marketing analytics platform offering advanced marketing mix modeling, multi-touch attribution, and uni…
Adometry was a marketing attribution and analytics platform that helped advertisers measure cross-channel campaign performance before being …
Acquired by Verve Group · 2014
Mobfox was a mobile advertising exchange and monetization platform that connected app publishers with advertisers through programmatic adver…
Acquired by Millennial Media · 2014
Nexage was a leading mobile advertising exchange and supply-side platform (SSP) that pioneered programmatic mobile advertising before being …
TagMan was a tag management system provider that helped enterprises manage marketing tags and pixels across digital properties before being …
Acquired by Epsilon · 2014
Conversant is a personalized digital advertising platform that delivers individualized marketing experiences across devices, combining data,…
Acquired by Marin Software · 2014
Perfect Audience was a retargeting platform that enabled small and medium-sized businesses to run display and social media retargeting campa…
Silverpop was a cloud-based digital marketing platform specializing in email marketing and marketing automation, acquired by IBM in 2014 and…
Acquired by Dentsu · 2013
Aegis Group was a major global media services and market research conglomerate that operated leading networks including Carat and Synovate b…
Acquired by Basis Technologies · 2013
SiteScout was the first self-serve advertising platform for buying online banner ad space in real-time, pioneering programmatic display adve…
Eloqua is Oracle's B2B marketing automation platform, enabling enterprise marketers to orchestrate complex, data-driven campaigns across mul…
Acquired · 2012
Locately was a location intelligence and foot traffic attribution platform that helped advertisers measure the offline impact of digital adv…
Acquired · 2011
Cloud-based photo editing platform offering free and premium online image editing tools for casual users, content creators, and designers.
Acquired · 2010
Git-based source code repository hosting service for software development teams, offering code collaboration and CI/CD tools.
Acquired by Apple Inc. · 2010
Quattro Wireless was a pioneering mobile advertising network acquired by Apple in 2010 to power its iAd platform.
Beeswax was a customizable programmatic advertising platform that provided DSP technology for agencies and brands before being acquired by C…
Acquired by Verisk Analytics
GeoEdge is a leading ad security and verification platform that protects publishers, SSPs, and ad networks from malicious ads, privacy viola…
Acquired by Azerion
Improve Digital was a leading European sell-side programmatic advertising platform that provided publishers with advanced ad management and …
Jampp is a programmatic advertising platform specializing in mobile user acquisition and app retargeting, leveraging machine learning to dri…
Acquired by 1WorldSync
PowerReviews is a leading ratings and reviews platform that helps brands and retailers collect, display, and syndicate user-generated conten…
Acquired by Unity Technologies
Tapjoy is a mobile advertising and app monetization platform specializing in rewarded advertising, connecting advertisers with engaged users…
Acquired by Comcast Corporation
Beeswax is a customizable programmatic advertising platform offering bidder-as-a-service technology for agencies, brands, and ad tech compan…
Acquired by Cision
Brandwatch is a leading social media intelligence and consumer research platform that helps brands monitor, analyze, and act on online conve…
Acquired · successor unknown
CAKE is a performance marketing software platform that provides tracking, attribution, and analytics tools for affiliate networks, advertise…
Acquired by Dun & Bradstreet
Eyeota is a global audience data marketplace that enables advertisers and marketers to access third-party audience segments for more precise…
Acquired by Flashtalking
Protected Media was an ad verification and brand safety company that protected advertisers from malware, ad fraud, and inappropriate content…
Acquired · successor unknown
A physician-only social network and healthcare insights platform that connects doctors globally for knowledge sharing and provides pharmaceu…
Acquired · successor unknown
Acquisio was an AI-powered paid search and social campaign management platform that helped agencies and marketers optimize digital advertisi…
Acquired by Piano
AT Internet (now Piano Analytics) was a leading European web analytics platform known for its privacy-first approach and robust data quality…
Acquired by Salesforce
Atomic Reach was an AI-powered content intelligence platform that helped marketers optimize content for audience engagement and conversion b…
Autopilot was a visual marketing automation platform that helped businesses create personalized customer journeys through an intuitive drag-…
Acquired · successor unknown
Avocet provides identity resolution and data activation solutions for the advertising ecosystem, focusing on cookieless targeting and audien…
Acquired · successor unknown
A cloud-based design tool for creating display ads, social media graphics, and other visual content, now part of Vista's creative suite.
Acquired by Claritas
Barometric was a cross-environment ad measurement and attribution platform that unified online, offline, and mobile data to provide marketer…
Acquired by Simpli.fi
Bidtellect was a programmatic native advertising platform specializing in native demand-side platform (DSP) technology, acquired by Harte-Ha…
Acquired · successor unknown
Bitmovin provides a leading video streaming infrastructure platform, offering adaptive bitrate encoding, playback, and analytics solutions f…
Acquired by Bigtincan
Brainshark is a sales readiness and enablement platform that helps organizations onboard, train, and coach sales teams through video-based c…
Acquired by Cision
Brandwatch Consumer Research is a leading social intelligence and consumer insights platform that helps brands monitor, analyze, and act on …
Acquired by Brandwatch
Falcon.io (now part of Brandwatch) is a unified social media management platform offering publishing, engagement, analytics, and advertising…
Acquired · successor unknown
C3 Metrics was a multi-touch attribution (MTA) platform that helped enterprise advertisers measure the true impact of every advertising touc…
Acquired by Contentsquare
Clicktale was a pioneering digital experience analytics platform that used heatmaps, session replays, and behavioral data to help enterprise…
Enterprise feedback and market research platform provider that was acquired by Forsta in 2019, now operating as part of the Forsta portfolio…
Acquired · successor unknown
Conversion Logic was a performance marketing and lead generation platform that specialized in connecting advertisers with high-quality consu…
Acquired by Usercentrics
Cookiebot is a consent management platform (CMP) that helps websites comply with GDPR, CCPA, and other privacy regulations through automated…
Acquired by Brandwatch
Crimson Hexagon was a pioneering social media analytics platform that used AI and machine learning to analyze consumer opinions and sentimen…
Digital Experience Platform (DXP) provider specializing in content management, digital quality management, and privacy compliance solutions …
Curata was a content marketing platform that used AI and machine learning to help marketers discover, curate, and distribute relevant conten…
Acquired · successor unknown
Drift is a conversational marketing and sales platform that uses AI-powered chatbots and live chat to engage website visitors in real time, …