386 acquired AdTech companies
AdTech companies that were acquired — most still operate inside their acquirer.
Apptimize was a mobile A/B testing and feature management platform that helped product teams optimize app experiences across iOS, Android, a…
Cadence13 was a premium podcast network and advertising sales company that specialized in branded content and host-read advertising for podc…
Acquired by LinkedIn Marketing Solutions · 2019
Cross-device identity resolution platform that pioneered probabilistic matching technology to connect users across mobile, desktop, and tabl…
Acquired · 2019
Dynamic Yield is an AI-powered personalization platform that helps brands deliver individualized experiences across web, mobile, email, and …
Acquired · 2019
Kapost was a B2B content operations platform that helped marketing teams manage the entire content lifecycle, from strategy and creation to …
Nanigans was a performance advertising platform specializing in Facebook and Instagram ad optimization before being acquired by Skai (former…
Percolate was a marketing content management and orchestration platform that helped enterprise brands plan, create, and distribute marketing…
Acquired by Salesforce · 2019
Tableau is a leading data visualization and business intelligence platform, now a Salesforce subsidiary, that helps organizations explore, a…
Alooma was a cloud data pipeline platform that enabled businesses to integrate, transform, and stream data into their data warehouses in rea…
Acquired by ServiceNow · 2019
Appsee was a mobile analytics platform specializing in qualitative user behavior insights through session recordings and touch heatmaps befo…
Acquired · 2019
Cxense was a data management and personalization platform that provided content intelligence and programmatic advertising solutions for digi…
Acquired by Dun & Bradstreet · 2019
Lattice Engines was a B2B predictive analytics and sales intelligence platform that used AI to help companies identify and prioritize sales …
Mautic is an open-source marketing automation platform that empowers businesses to manage email campaigns, lead nurturing, and customer jour…
Acquired · 2019
Mintigo was a B2B predictive marketing and sales intelligence platform that used machine learning to help companies identify and prioritize …
Acquired · 2019
Ooyala was a video technology platform that provided online video publishing, analytics, and monetization solutions before being acquired an…
Acquired by SiriusXM Media · 2019
Pandora is a pioneering internet radio and music streaming platform known for its Music Genome Project-powered personalized radio stations, …
Acquired by Sisense · 2019
Data analytics and business intelligence platform that was acquired by Sisense in 2019, enabling data-driven teams to analyze and visualize …
Acquired by SugarCRM · 2019
Salesfusion was a marketing automation platform designed for small to mid-sized B2B companies, acquired by Sugar CRM in 2016.
Acquired by Verve Group · 2019
Ubimo was a location intelligence and mobile advertising platform that leveraged real-world location data to enable targeted advertising cam…
Usabilla is a customer feedback and Voice of Customer (VoC) platform that helps enterprises collect, analyze, and act on user feedback acros…
Acquired by ZoomInfo · 2019
DiscoverOrg (now ZoomInfo) was a leading B2B sales intelligence platform providing accurate contact and account data to help sales and marke…
Acquired by Bazaarvoice · 2019
Influenster is a product discovery and reviews platform that connects consumers with brands through sampling campaigns and authentic user-ge…
Acquired by Tripledot Studios · 2019
Mobile gaming studio (Clockmaker, Funky Bay).
Acquired · 2019
VMware Carbon Black is a leading cloud-native endpoint security platform that protects organizations against advanced cyber threats using be…
Acquired · 2019
Contactually was a CRM and relationship intelligence platform designed for real estate professionals and small businesses to manage client r…
Acquired by Aki Technologies · 2019
Janrain was a pioneer in Customer Identity and Access Management (CIAM), enabling brands to manage consumer identities, social login, and fi…
Acquired by SiriusXM Media · 2019
Pandora Media was a pioneering internet radio and music streaming platform that revolutionized personalized audio advertising before being a…
Acquired · 2018
Adestra was an email marketing automation platform that provided sophisticated email campaign management and personalization tools before be…
Acquired by Talend · 2018
Cloud-based ETL (Extract, Transform, Load) platform that moves data from various sources into data warehouses for analytics.
Social media analytics and listening platform that provided enterprise brands with insights from social conversations and online content.
Acquired by Skyword · 2018
TrackMaven was a competitive intelligence and marketing analytics platform that helped brands analyze their marketing performance across dig…
Digital asset management (DAM) platform acquired by Bynder, providing cloud-based solutions for organizing, managing, and distributing brand…
Acquired by Seismic · 2018
Savo Group was a pioneer in sales enablement software, helping enterprise sales teams access, personalize, and deliver the right content at …
Acquired · 2018
Xplenty was a cloud-based data integration and ETL platform that enabled businesses to build data pipelines without coding, later acquired b…
Datanyze is a B2B sales intelligence and lead generation platform that provides technographic data and contact information to help sales and…
Acquired · 2018
Glassdoor is a leading jobs and recruiting marketplace where employees anonymously review companies, salaries, and interview experiences, he…
Magnetic was a New York-based demand-side platform specializing in intent-based audience targeting.
Acquired · 2018
A hospitality technology provider offering cloud-based solutions for hotels including reservations, revenue management, and digital marketin…
Acquired · 2018
Weebly is a user-friendly website builder and eCommerce platform, now operating as part of Square (Block, Inc.), enabling small businesses a…
Acquired by Viant Technology · 2017
Adelphic was a demand-side platform (DSP) offering programmatic advertising solutions for TV and digital media before being acquired by Vian…
Zemanta is a demand-side platform (DSP) and native advertising technology company, now operating as part of Outbrain, that enables programma…
Acquired by Nielsen Attribution · 2017
Visual IQ was a marketing attribution and analytics platform that helped advertisers measure cross-channel campaign performance before being…
Publisher data platform acquired by OpenX September 25 2017.
Acquired by Foursquare · 2017
Placed was a location analytics and measurement platform that tracked the impact of digital advertising on real-world store visits and consu…
Acquired by Dynata · 2017
Global market research and data collection company providing survey respondents and consumer insights through online panels.
Acquired by Sprout Social · 2017
Simply Measured was a social media analytics platform that provided brands and agencies with insights and reporting tools for social media p…
Acquired · 2017
Birst was a cloud-based business intelligence and analytics platform that was acquired by Infor in 2017 and integrated into their analytics …
Acquired by Zeta Global · 2017
Boomtrain was an AI-powered personalization platform that helped publishers and brands deliver individualized content recommendations across…
Acquired · 2017
ion interactive was a SaaS platform that enabled marketers to create interactive content experiences without coding, acquired by ScribbleLiv…
Acquired by Khoros · 2017
Lithium Technologies was a leading customer engagement and social media management platform that helped brands build online communities and …
Evidon was a pioneering digital privacy and data transparency company that helped brands and publishers manage online tracking disclosures a…
Acquired · 2017
AppDynamics is a leading application performance management (APM) and IT operations analytics platform, now operating as a Cisco subsidiary,…
Gigya was a Customer Identity and Access Management (CIAM) platform that helped brands manage consumer identities, social login, and consent…
Acquired by Valassis · 2017
MaxPoint Interactive was a digital advertising platform that used hyperlocal targeting to connect national brands with local consumers, late…
Acquired by IQVIA · 2017
Symphony Health was a healthcare data and analytics provider that delivered prescription and medical claims data insights to pharmaceutical …
A cross-device identity resolution platform that unified user data across multiple devices and channels for digital advertising and marketin…
Acquired by Samsung Ads · 2016
AdGear was a programmatic advertising technology platform providing ad serving, SSP, and DSP solutions, acquired by Samsung Ads in 2016.
Fiksu was a pioneering mobile app marketing platform that helped brands and developers acquire high-value app users at scale through data-dr…
Forensiq was a leading ad fraud detection platform that used machine learning to identify invalid traffic and protect advertisers, publisher…