516 acquired AdTech companies
AdTech companies that were acquired — most still operate inside their acquirer.
Acquired by Kibo Commerce
Certona was a personalization and product recommendation engine provider for e-commerce and digital marketing, acquired by Kibo Commerce in …
Datavolo was a data integration and pipeline platform purpose-built for unstructured and AI-ready data workflows, acquired by Snowflake in 2…
Delighted is a customer experience (CX) platform that makes it easy to collect and act on NPS, CSAT, CES, and other feedback surveys — now p…
Acquired · successor unknown
Digital Envoy — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).
Cloud-based design platform that enabled teams to create on-brand marketing materials and social media content through customizable template…
Acquired by Mediafly
ExecVision is a conversation intelligence platform that analyzes sales and customer service calls to improve team performance and coaching e…
Acquired by Demandbase
Folloze is a B2B buyer experience platform that enables revenue teams to create personalized, account-based content destinations without cod…
Acquired · successor unknown
Groove was a sales engagement platform that helped sales teams automate outreach and manage customer relationships through Salesforce integr…
Hull.io was a customer data platform (CDP) that unified user data across tools and teams — acquired by MessageBird (now Bird) in March 2021 …
Cincinnati-based AI-driven media measurement and reporting platform for buyer transparency.
Acquired by Sensor Tower
MightySignal was a mobile app intelligence platform that provided SDK detection and app store analytics before being acquired by Sensor Towe…
Acquired by Kibo Commerce
Mozu was a cloud-based e-commerce platform provider that offered omnichannel commerce solutions before being acquired by Volusion in 2019.
Acquired by Netcore Cloud
Pepipost was a cloud-based email delivery service that provided transactional and marketing email infrastructure for businesses, later acqui…
Acquired · successor unknown
Social media management and analytics platform that was acquired by Demandforce (Intuit) in 2015, subsequently discontinued as a standalone …
Acquired by Netcore Cloud
Unbxd is an AI-powered product discovery and site search platform for e-commerce retailers, now operating as part of Netcore Cloud.
UserVoice was a customer feedback and product management platform that helped companies collect, prioritize, and act on user suggestions and…
Acquired by MNTN
QuickFrame is a video creation platform that connects brands with vetted creators to produce high-quality video content at scale for adverti…
Acquired by Syndigo
1WorldSync is a global product content syndication network that enables brands and retailers to share and synchronize product information ac…
Acquired by Notion
Cloud-based integration platform that connects business applications and automates workflows without coding, enabling data synchronization a…
Acquired by Microsoft Bot Framework
Botkit Studio was a visual bot-building platform and hosted service built around the open-source Botkit framework, enabling developers and b…
Acquired · successor unknown
Cloudera is an enterprise data platform company offering hybrid cloud analytics and AI solutions, formed from the merger of Cloudera and Hor…
Acquired · successor unknown
Conga is a leading revenue lifecycle management platform that helps enterprises automate and optimize their document, contract, and revenue …
Acquired by Wix
DeviantArt is a large online community and social network for artists and art enthusiasts, featuring user-generated content, digital art mar…
Acquired by Freshworks
Freshdesk is a cloud-based customer support platform by Freshworks that helps businesses manage customer conversations across email, phone, …
Acquired by Omnicom Group
IPG Health is the world's largest healthcare marketing network, combining data-driven creativity with deep medical expertise to serve pharma…
Kabbage — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).
Acquired by Nielsen
Nielsen Marketing Cloud was Nielsen's data-driven marketing platform offering audience segmentation, data management, and analytics solution…
Acquired · successor unknown
Proofpoint is a leading enterprise cybersecurity company specializing in email security, threat protection, and compliance solutions, now op…
Acquired · successor unknown
RealPage is a leading provider of software and data analytics for the real estate industry, offering property management, revenue management…
Acquired · successor unknown
RIB Software — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).
Acquired · successor unknown
ScribbleLive — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).
Acquired by The New York Times
Subscription-based sports media platform delivering ad-free, in-depth journalism and coverage across major professional and college sports.
Acquired by Time Warner
Time Inc.
Acquired by Precisely
Trillium Software was a leading enterprise data quality and master data management (MDM) solution provider, acquired by Syncsort (now Precis…
VMware — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).
Acquired by SurveyMonkey
Wufoo is an online form builder that enables users to create custom forms, surveys, and payment collection tools without coding.