516 acquired AdTech companies
AdTech companies that were acquired — most still operate inside their acquirer.
Acquired by Epsilon · 2014
Conversant is a personalized digital advertising platform that delivers individualized marketing experiences across devices, combining data,…
Silverpop was a cloud-based digital marketing platform specializing in email marketing and marketing automation, acquired by IBM in 2014 and…
Acquired by Dentsu Inc. · 2013
Aegis Group was a major global media services and market research conglomerate that operated leading networks including Carat and Synovate b…
Acquired by Accenture Song · 2013
Service-design consultancy acquired by Accenture in 2013; 2,000+ designers across 36 global studios at peak.
Acquired by Oracle · 2013
Oracle Eloqua is an enterprise marketing automation platform that enables B2B marketers to create, deploy, and measure sophisticated multi-c…
Adap.tv was a pioneering video advertising platform that provided programmatic buying and selling solutions for digital video advertising be…
Eloqua is Oracle's B2B marketing automation platform, enabling enterprise marketers to orchestrate complex, data-driven campaigns across mul…
SiteScout was the first self-serve advertising platform for buying online banner ad space in real-time, pioneering programmatic display adve…
Acquired by Deluxe Corporation · 2013
VerticalResponse is an email marketing platform designed for small businesses, offering easy-to-use tools for creating, sending, and trackin…
Braintree is a PayPal-owned full-stack payments platform that enables businesses to accept, process, and split payments globally with a sing…
A global hotel search platform that aggregates and compares hotel prices from hundreds of booking sites to help travelers find the best deal…
Acquired by Cheil Worldwide · 2012
US creative agency based in Durham, NC, acquired by Cheil Worldwide in 2012 for an estimated $50M after a period of management-led independe…
Content valuation platform acquired by OpenX October 29 2012.
Acquired by Service Management Group (SMG) · 2012
Locately was a location intelligence and foot traffic attribution platform that helped advertisers measure the offline impact of digital adv…
A professional photo editing mobile application owned by Google, offering advanced image manipulation tools for iOS and Android devices.
Acquired by Cisco · 2012
Cisco Meraki provides cloud-managed IT solutions including wireless, switching, security, and IoT devices for simplified network management.
Acquired by Brightcove · 2012
Cloud-based video encoding service that provided API-driven video transcoding solutions for developers and media companies.
Acquired by WPP plc · 2011
Scholz & Friends is a leading German creative agency network known for integrated advertising, brand strategy, and communications across Eur…
Acquired by Inmagine Group · 2011
Cloud-based photo editing platform offering free and premium online image editing tools for casual users, content creators, and designers.
Acquired by Google · 2010
Google's mobile app monetization platform that enables app developers to earn revenue through in-app advertising and mediation.
Git-based source code repository hosting service for software development teams, offering code collaboration and CI/CD tools.
Acquired by Apple Inc. · 2010
Quattro Wireless was a pioneering mobile advertising network acquired by Apple in 2010 to power its iAd platform.
Acquired by Adobe Experience Cloud · 2009
Adobe Analytics is an enterprise-grade digital analytics platform that delivers real-time, multichannel data insights to help businesses und…
Acquired by Cheil Worldwide · 2009
New York digital and innovation agency acquired by Cheil in stages (2009-2014, ultimately 100%).
Acquired by Cheil Worldwide · 2008
UK creative agency founded 2005, in which Cheil Worldwide acquired a 49% stake in 2010 and later moved to majority control.
Acquired by Hakuhodo DY Holdings · 2003
Founded 1944 in Osaka, Daiko is the Kansai-rooted general agency arm of Hakuhodo DY Holdings, with ~1,500 employees focused on brand activat…
Acquired by Hakuhodo DY Holdings · 2003
Yomiko Advertising (読売広告社) is a full-service Japanese advertising and integrated-marketing agency headquartered in Tokyo.
Acquired by TBWA Worldwide · 1995
TBWA\Chiat\Day is a leading global advertising agency known for iconic creative campaigns and disruptive brand strategies, operating as part…
Acquired · successor unknown
GeoEdge is a leading ad security and verification platform that protects publishers, SSPs, and ad networks from malicious ads, privacy viola…
Acquired by Azerion
Improve Digital was a leading European sell-side programmatic advertising platform that provided publishers with advanced ad management and …
Acquired · successor unknown
Playable Factory is a no-code platform that enables anyone to build interactive 3D experiences, games, and simulations without writing a sin…
Acquired by 1WorldSync
PowerReviews is a leading ratings and reviews platform that helps brands and retailers collect, display, and syndicate user-generated conten…
Acquired by Unity Technologies
Tapjoy is a mobile advertising and app monetization platform specializing in rewarded advertising, connecting advertisers with engaged users…
Acquired by Dun & Bradstreet
Eyeota is a global audience data marketplace that enables advertisers and marketers to access third-party audience segments for more precise…
Acquired · successor unknown
A physician-only social network and healthcare insights platform that connects doctors globally for knowledge sharing and provides pharmaceu…
Acquired by Dept
3Q Digital is a performance-driven digital marketing agency specializing in paid search, social, and programmatic advertising for high-growt…
Acquired · successor unknown
Atomic Reach was an AI-powered content intelligence platform that helped marketers optimize content for audience engagement and conversion b…
Autopilot was a visual marketing automation platform that helped businesses create personalized customer journeys through an intuitive drag-…
Acquired by Usercentrics
Cookiebot is a consent management platform (CMP) that helps websites comply with GDPR, CCPA, and other privacy regulations through automated…
Emma was an email marketing platform that provided marketing automation and campaign management tools for businesses before being acquired b…
Acquired · successor unknown
Hanapin Marketing is a leading PPC and paid media agency known for managing large-scale search, social, and display advertising campaigns, a…
Lucid was an identity resolution and people-based marketing platform that helped brands connect customer data across devices and channels be…
Manthan was an AI-powered analytics and customer data platform for retail and consumer industries, acquired by Fractal Analytics in 2020.
MetaX was a blockchain-based advertising technology company that developed solutions for digital media transparency and fraud prevention bef…
Acquired by Cision
NetBase Quid is an AI-powered consumer and market intelligence platform that combines social media analytics with business intelligence to h…
Acquired by Pegasystems
NGData was a customer data platform (CDP) provider specializing in AI-powered customer intelligence and personalization, acquired by Pegasys…
Social media listening and customer experience platform that was acquired by Khoros in 2021, now integrated into Khoros's customer engagemen…
Acquired by Upland Software
Nuxeo is an open-source, cloud-native content services platform that helps enterprises manage, enrich, and deliver digital assets and busine…
Acquired by Skai
QuanticMind was an AI-powered performance marketing platform that automated and optimized paid search and social advertising campaigns befor…
Acquired by Tremor International
RhythmOne — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).
Acquired by Algonomy
RichRelevance was a pioneering AI-driven personalization platform for retail and e-commerce, later rebranded as Algonomy after merging with …
Scripted was a content creation marketplace connecting businesses with freelance writers for content marketing needs before being acquired b…
Acquired by Comcast Corporation
ThePlatform was a pioneering video publishing and monetization platform that powered online video delivery for major media companies before …
Unmetric was a social media intelligence platform that benchmarked brand performance across social channels, acquired by Cision in 2019.
Acquired by Chocolate Platform
Vdopia was a mobile-first programmatic advertising platform specializing in video and rich media ads, later rebranded as Chocolate Platform …
Virool was a video advertising distribution platform that enabled brands and agencies to distribute viral video content across a vast networ…
Aptrinsic is a product experience platform that helps software companies drive user engagement, product adoption, and business outcomes thro…