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Brief

Inmagine Group

Creative Technology

Inmagine Group provides an integrated creative ecosystem — from licensed stock content to AI-powered design and editing tools — enabling marketers and creators to produce high-quality assets faster and at lower cost.

Last updated Jun 19, 2026 by the ATDb Editorial Team

Founded
2000
HQ
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Connections
1

At a glance

Employees
201-500
Revenue
$50M-$150M
1corporate family

About

A leading Asia-Pacific-headquartered creative ecosystem provider competing globally in stock content, AI design tools, and photo editing software

Inmagine Group is a Malaysia-based creative technology conglomerate that operates a diverse portfolio of digital content and design platforms. Founded in 2000, the company has grown from a stock photography marketplace into a broader creative ecosystem encompassing AI-powered design tools, image editing software, and content licensing. Its flagship brands include 123RF (one of the world's largest stock content libraries), Pixlr (a cloud-based photo editing suite), and Designs.ai (an AI-driven creative automation platform). Within the AdTech and MarTech ecosystem, Inmagine Group plays a significant role by providing the creative infrastructure that powers advertising and marketing workflows. Its platforms enable advertisers, agencies, and brands to source licensed visual content, produce creative assets at scale, and leverage AI tools to accelerate campaign production. The group's AI-first strategy, particularly through Designs.ai and Pixlr's AI features, positions it at the intersection of generative AI and creative production for marketing. Inmagine Group has made several strategic acquisitions to expand its portfolio, including the acquisition of Pixlr and other digital tools companies. The company serves millions of users globally across its platforms, targeting a broad market from individual creators and SMBs to enterprise marketing teams and advertising agencies. Its business model combines subscription licensing, marketplace transactions, and SaaS-based creative tools.

Business model

Marketplace + SaaS

Target market

SMB, Mid-Market, Enterprise

What they offer

  • 123RF

    One of the world's largest stock content libraries offering photos, vectors, videos, audio, and AI-generated content under subscription and on-demand licensing models.

  • Pixlr

    Cloud-based photo editing and design suite with AI-powered tools, available as a web app and mobile app targeting both consumers and professionals.

  • Designs.ai

    AI-driven creative automation platform enabling users to generate logos, videos, social media graphics, and marketing copy with minimal design expertise.

  • Inmagine.com

    Premium stock photography and illustration marketplace targeting professional creative buyers and agencies.

  • Slazzer

    AI-powered background removal tool integrated into the group's creative workflow suite.

Key features

AI-powered image generation and editingVast licensed stock content library (123RF)Cloud-based design and photo editing (Pixlr)Automated creative production (Designs.ai)Background removal and image enhancement AIMulti-format content export for advertising channelsAPI access for content and creative tool integrationSubscription and on-demand content licensing

Use cases

Sourcing licensed stock images and videos for advertising campaignsCreating social media ad creatives with AI design toolsEditing and retouching product photography for e-commerce adsGenerating logos and brand assets for SMB marketingAutomating creative production at scale for agenciesRemoving backgrounds from product images for digital adsProducing video content for digital advertising campaigns

Customer segments

Digital marketing agenciesIn-house marketing teamsSmall and medium businessesIndependent graphic designers and creatorsE-commerce businessesAdvertising professionalsContent creators and social media managers

Tech & specs

Technology stack

Artificial Intelligence / Machine LearningGenerative AI (image and text)Cloud infrastructureRESTful APIsWebGL (Pixlr editor)Computer visionNatural language processing

Security & compliance

GDPRCCPA

Deployment

Cloud

API

Yes

Corporate history
  1. 2000 · Founded
  2. 2017Absorbed Pixlr3 sources
Connection details

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