Citizen Relations

Citizen Relations is a full-service public relations and earned-media agency headquartered in Toronto, Canada, with a strong presence across North America including offices in major Canadian and US cities. The agency has built its reputation on culturally relevant brand storytelling, influencer marketing, and integrated communications campaigns that drive measurable earned media results for consumer and corporate clients alike. Originally founded as part of the Vision7 International group, Citizen Relations was transferred to Chinese marketing conglomerate BlueFocus in 2017 before being divested to Plus Company (formerly Cossette Media's parent group) in May 2021. Citizen Relations operates at the intersection of traditional PR and modern digital influence, offering services that span media relations, influencer strategy, social media, experiential marketing, and corporate communications. The agency serves a broad range of industries including consumer packaged goods, food and beverage, retail, technology, and healthcare, working with both Canadian and multinational brands seeking to build authentic connections with North American audiences. Within the AdTech and MarTech ecosystem, Citizen Relations is positioned as a premium earned-media partner rather than a technology platform, differentiating itself through creative strategy, cultural intelligence, and deep media relationships. As part of Plus Company — a collective of independent creative and communications agencies — Citizen Relations benefits from collaborative resources and integrated capabilities across disciplines while maintaining its distinct agency identity and culture.