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Brief
Patrón was acquired by Bacardi Limited.

Patrón

Spirits

Ultra-premium, artisanally crafted tequila with iconic packaging that commands luxury positioning and strong brand recognition globally.

Last updated Oct 20, 2026 by ATDb automated enrichment

Founded
1989
HQ
Las Vegas, Nevada, United States
Connections
1

AI-drafted from public sources1 source cited

At a glance

Employees
1001-5000
Revenue
$500M+

About

One of the world's top-selling ultra-premium tequila brands, acquired by Bacardi in 2018 for approximately $5.1 billion

Patrón Spirits Company is a producer of ultra-premium tequila, founded in 1989 and headquartered in Las Vegas, Nevada. The brand is renowned for its artisanal production methods at the Hacienda Patrón distillery in Jalisco, Mexico, where tequila is crafted using traditional techniques including tahona stone crushing. Patrón's signature hand-blown, hand-labeled glass bottles have become iconic in the luxury spirits category, helping position the brand as a status symbol and aspirational lifestyle product.

Business model

Consumer Goods / Brand

Target market

Premium Consumer

What they offer

  • Patrón Silver

    Unaged blanco tequila, the brand's flagship and best-selling expression

  • Patrón Reposado

    Aged 2 months in oak barrels, offering a smoother, slightly woody flavor

  • Patrón Añejo

    Aged over 12 months in small oak barrels for a richer, complex profile

  • Patrón Extra Añejo

    Aged a minimum of 3 years, positioned as an ultra-premium sipping tequila

  • Gran Patrón

    Ultra-luxury tier including Platinum, Burdeos, and Piedra expressions

  • Patrón El Cielo

    A four-times distilled silver tequila launched for the ultra-premium cocktail market

  • Patrón Roca

    Tahona-only production line emphasizing traditional stone-crushing methods

Key features

Artisanal production at Hacienda Patrón in Jalisco, MexicoIconic hand-blown and hand-labeled glass bottlesTraditional tahona stone wheel production methods100% Weber Blue Agave sourcingBroad global distribution networkStrong lifestyle and luxury brand marketing

Use cases

Premium cocktail ingredient for bars and restaurantsGifting and luxury retailOn-premise luxury hospitality consumptionBrand sponsorships and lifestyle event marketing

Customer segments

Premium spirits consumersOn-premise bars and restaurantsLuxury retail and duty-freeHospitality and hotel groupsGift purchasers

Tech & specs

API

No

Corporate history
  1. 1989 · Founded
Connection details

Explore further

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