Sketchfab

Leading web-based 3D model publishing and sharing platform

Sketchfab is a web-based platform for publishing, sharing, and discovering 3D, VR, and AR content. Founded in 2012, the platform allows creators to upload 3D models that can be viewed and interacted with directly in web browsers without requiring plugins or downloads. The service supports a wide range of 3D file formats and provides tools for embedding 3D content across websites, social media, and other digital platforms. In 2021, Sketchfab was acquired by Epic Games, the creator of Unreal Engine and Fortnite, and continues to operate as a distinct platform under Epic's ownership. The acquisition strengthened Sketchfab's position in the 3D content ecosystem while maintaining its core mission of democratizing access to 3D content creation and distribution. While Sketchfab is not traditionally classified as an AdTech company, it intersects with the advertising technology ecosystem through its role in enabling interactive 3D content for digital marketing, e-commerce product visualization, and immersive brand experiences. The platform serves creative professionals, game developers, cultural institutions, e-commerce brands, and advertisers who leverage 3D and AR content for engagement and conversion. Sketchfab's technology enables brands to create more engaging advertising experiences through interactive 3D product displays and augmented reality previews, making it relevant to the evolving landscape of immersive digital advertising.