Companies

Google is a technology company whose zero-priced platforms — including Search, Maps, and YouTube — are funded primarily through behavioral advertising, where consumers are shown tailored advertisements while using the services.

Amazon is a major online marketplace that has built a significant advertising business, operating on a pay-per-click model similar to Google's, where sellers pay only when shoppers click on their ads.

Microsoft is a technology company whose online advertising platform, Microsoft Advertising, enables advertisers to bid for ad placements across the web.

Salesforce is a software company recognized as the leading CRM vendor, with its market scope spanning sales force productivity, marketing campaign management, customer service, contact center, advertising, and digital commerce applications.

Publicis Groupe is a French multinational advertising and public relations company that, as of 2024, ranks as the largest advertising company in the world by revenue.

WPP plc is a British multinational holding company specializing in communications, advertising, public relations, technology, and commerce, recognized as the world's largest advertising company as of 2023.

Snap Inc. is an American technology company that believes the camera presents the greatest opportunity to improve how people live and communicate, contributing to human progress by empowering people to express themselves and connect with the world.

Spotify Technology SA is the world's most significant audio streaming platform, operating a dual-segment revenue architecture in which a Premium subscription tier accounts for roughly 85% of total revenue, while an Ad-Supported tier monetizes the free user base through audio, video, and display advertisements delivered across music and podcast content.

The Walt Disney Company is a leading diversified international family entertainment and media enterprise that, beyond its broader entertainment operations, plays a significant role in the advertising industry through its dedicated sales and technology organizations.

ByteDance is a Chinese internet technology company, founded in 2012, that builds platforms and products designed to enrich people's lives through content discovery and creation.

Adobe is a digital experience company that serves a broad range of customers — from individual creators and students to large enterprises and nonprofits — with tools for ideation, collaboration, and content creation.

Accenture Song is the creative transformation and digital agency arm of the global consulting firm Accenture, bringing together expertise across multiple disciplines to help brands develop outstanding digital experiences.

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, whose mission is to connect the entire TV ecosystem by linking consumers to content, enabling publishers to build and monetize audiences, and giving advertisers tools to engage viewers.

Yahoo is a digital media and advertising technology company that operates a demand-side platform (DSP) and connects advertisers with AI-powered tools spanning audience targeting, campaign activation, creative, and measurement workflows.

AppLovin is a Palo Alto-based American technology company whose core business centers on giving app developers a suite of tools — spanning mobile advertising, marketing, analytics, and monetization — delivered through platforms that include the supply-side platform MAX, the demand-side platform AppDiscovery, and the SparkLabs creative studio.

Meta Platforms is a technology company focused on connecting people to one another, to their interests, and to shared experiences, with a stated mission of giving people the power to build community and bringing the world closer together.

Criteo is a digital advertising company that enables businesses to target and retarget potential customers through personalized display advertisements.

NBCUniversal is a multinational mass media and entertainment conglomerate, a subsidiary of Comcast, headquartered at 30 Rockefeller Plaza in Midtown Manhattan.

Pinterest Inc. is a visual search and discovery platform where users find inspiration, curate ideas, and shop products.

Comcast Corporation is a US broadband, wireless and media company. In advertising it owns FreeWheel, Comcast Advertising and Universal Ads and, through NBCUniversal, the NBC, Telemundo and Bravo networks and Peacock. It spun off most of its cable networks as Versant Media Group on January 2, 2026, and on June 29, 2026 announced a plan to spin off NBCUniversal, including Sky, as a separate public company in about a year.

LiveRamp is a data onboarding and collaboration platform that gathers a company's online and offline customer data, maps it to individual customer profiles, and uploads enriched audience segments to advertising platforms.

Havas is a French multinational advertising and public relations company headquartered in Puteaux, France, structured into three main operational divisions that offer services spanning digital advertising, direct marketing, media planning and buying, corporate communications, sales promotion, design, sports marketing, multimedia interactive communications, public relations, and innovation consulting.

Hulu is a leading premium on-demand and live streaming service in the U.S., owned by Disney, with over 55 percent of its subscribers on ad-supported plans — a model it has offered since launch, giving it more experience supporting advertisers than newer entrants to ad-supported streaming.

Mediaocean is a New York City-based software and services company whose technology platform helps brands and agencies execute omnichannel marketing campaigns, with more than $200 billion in annualized ad spend flowing through its products.