Dun & Bradstreet

Global leader in B2B commercial data and analytics, uniquely positioned through the D-U-N-S Number standard and one of the largest business data clouds in the world

Dun & Bradstreet (D&B) is one of the world's oldest and most trusted providers of business data, analytics, and insights. Founded in 1841, the company maintains the D-U-N-S Number — a unique nine-digit identifier assigned to businesses globally — which has become a de facto standard for B2B identity across finance, procurement, supply chain, and advertising. D&B's data cloud encompasses hundreds of millions of business records, enabling clients to verify, enrich, and activate business intelligence at scale. In the AdTech ecosystem, D&B plays a critical role in B2B audience targeting and data enrichment. Its D&B Lattice (formerly Lattice Engines) and D&B Rev.Up ABX platform enable account-based marketing (ABM) by helping advertisers identify, segment, and reach business decision-makers with precision. D&B's data is integrated into major DSPs, DMPs, and CRM platforms, making it a foundational layer for B2B programmatic advertising, intent data activation, and lead scoring. The company's firmographic, technographic, and intent data assets are widely used by enterprise marketers to build and activate high-value B2B audiences. D&B went public again on the NYSE in 2020 after a period of private equity ownership, and continues to expand its data-as-a-service offerings. The company competes with providers like Experian, Acxiom, and ZoomInfo in the data and identity space, but holds a unique position due to the ubiquity of the D-U-N-S Number and its deep integration into global business infrastructure. Its Finance & Risk and Sales & Marketing solution sets serve a broad range of enterprise clients across financial services, technology, manufacturing, and professional services.