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Home Depot Retail Media

Connects brands with millions of high-intent home improvement shoppers using Home Depot's rich first-party purchase data, enabling precise targeting and closed-loop sales attribution across digital and in-store channels.

Atlanta, Georgia, United StatesFounded 2022Parent: The Home Depot, Inc.

Last updated May 11, 2026 by the ATDb Editorial Team

Industry
Retail Media
Business Model
Retail Media Network
Target Market
Enterprise
Employee Count
51-200
Parent Company
The Home Depot, Inc.
API Available
Limited
Attribution & AnalyticsRetail Media Platform
Market Position

A top-tier retail media network within the home improvement vertical, competing with other major retailer-owned media networks for endemic and non-endemic advertiser budgets.

Overview

Home Depot Retail Media, operating under the brand 'Orange Apron Media,' is the retail media network of The Home Depot, the world's largest home improvement retailer. Launched as a formalized advertising platform, it enables brands and suppliers to reach millions of high-intent shoppers across Home Depot's digital properties, including homedepot.com, the Home Depot mobile app, and in-store screens and displays. The network leverages Home Depot's rich first-party purchase and behavioral data to deliver targeted, relevant advertising experiences to consumers actively researching and purchasing home improvement products.

Products & Features

Sponsored Products

Paid search and product listing ads that appear prominently in search results and category pages on homedepot.com and the mobile app.

Display Advertising

Banner and display ad placements across Home Depot's owned digital properties targeting shoppers based on browsing and purchase behavior.

Offsite Media

Programmatic advertising placements on third-party websites and platforms powered by Home Depot's first-party shopper data.

In-Store Digital Media

Digital signage and screen advertising across Home Depot's 2,000+ physical store locations to reach shoppers at the point of purchase.

Closed-Loop Measurement

Attribution and reporting tools that connect media spend directly to in-store and online sales outcomes for advertisers.

Self-Serve Advertising Platform

A self-service portal allowing suppliers and brands to manage campaigns, set budgets, and access performance analytics independently.

Key Features
First-party purchase and behavioral data from tens of millions of Home Depot customersClosed-loop sales attribution linking ad exposure to actual purchasesOnsite sponsored product and display placements on homedepot.comOffsite programmatic media activation using Home Depot shopper dataIn-store digital signage across 2,000+ locationsSelf-serve campaign management portalAudience segmentation based on purchase history and project intentIntegration with Home Depot's Pro loyalty program data
Use Cases
Suppliers promoting new product launches to relevant Home Depot shoppersBrand advertisers increasing product visibility in competitive category search resultsManufacturers driving awareness of premium product lines via display advertisingOffsite retargeting of Home Depot shoppers who browsed but did not purchaseIn-store promotional campaigns tied to seasonal home improvement eventsReaching professional contractors and tradespeople through Pro customer data segments
Customer Segments
Home improvement product manufacturers and suppliersBuilding materials brandsTool and hardware companiesPaint and flooring brandsAppliance manufacturersFinancial services companies targeting home improvement customersNon-endemic brands seeking access to Home Depot's high-income homeowner audience
Connections

Explore further

3 views
On the AtlasAttribution & AnalyticsOn the Mapby country + regionOn the GraphNetwork around Home Depot Retail Media