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Companies

4,253 companies in the AdTech ecosystem

SundaySky

SundaySky

Video Personalization & Customer Experience

SundaySky provides a video personalization platform that enables brands to create individualized video experiences at scale for customer engagement and marketing.

Creative PlatformVideo Advertising PlatformNew York, New York
S

Syfy

Cable Television / Broadcast Media

Science fiction, fantasy, and horror cable channel. Versant Media Group subsidiary post-Jan 2026 spinoff.

Video Advertising PlatformNew York, New York
Tableau Public

Tableau Public

Business Intelligence & Data Visualization

A free platform for creating and sharing interactive data visualizations publicly, part of Tableau's broader business intelligence suite.

Data & AnalyticsSeattle, Washington
Unifi Software

Unifi Software

Acquired

Data Management & Governance

Unifi Software was a data management and catalog platform that helped enterprises discover, understand, and govern their data assets — acquired by Boomi in 2019.

Data & AnalyticsData Management PlatformChapel Hill, North Carolina
U

USA Network

Cable Television / Broadcast Media

American basic cable channel and entertainment brand; flagship of Versant's network portfolio post Jan 2 2026 spinoff. Ad inventory sold under NBCU One Platform through 2026/27 upfront cycles per May 2025 commercial service agreement.

Video Advertising PlatformProgrammatic PlatformNew York, New York
Z

Zenly

Defunct

Social Networking / Location Technology

French location-sharing social-app. Acquired by Snap May 2017 for $213M. Operated as standalone product until shutdown February 2023.

Location-Based AdvertisingCustomer EngagementParis, Île-de-France
Appsee

Appsee

Acquired

Mobile Analytics

Appsee was a mobile analytics platform specializing in qualitative user behavior insights through session recordings and touch heatmaps before being acquired by StoreMaven in 2019.

Data & AnalyticsMarketing AnalyticsTel Aviv, Tel Aviv District
Aptrinsic

Aptrinsic

Acquired

Product Experience / Product Analytics

Aptrinsic is a product experience platform that helps software companies drive user engagement, product adoption, and business outcomes through in-app guidance and analytics.

Marketing AnalyticsCustomer EngagementSan Francisco, California
A

Ariel AI

Merged

Augmented Reality / Computer Vision

AR avatar/3D body tracking startup acquired by Snap 2021. Tech integrated into Snapchat avatar features.

Creative PlatformAI-Powered PlatformLondon, England
B

BGT Partners

Merged

Digital Experience & Interactive Marketing

Miami digital experience agency (~120 consultants), acquired by PwC 2013. Founder David Clarke became PwC Chief Experience Officer. Folded into PwC Digital Services / Experience Center; brand sunset. Sources: Consultancy.uk + Digiday.

Marketing AgencyCustomer EngagementMiami, Florida
Botmock

Botmock

Acquired

Conversational AI / Chatbot Development Tools

Botmock was a no-code tool from Ottawa for designing, prototyping and testing chat and voice apps. In November 2021 Walmart agreed to buy its technology and team to build conversational commerce, and Botmock shut down its own product.

Creative PlatformSan Francisco, California
C

Chango

Defunct

Programmatic Advertising / Search Retargeting

Chango was a pioneering search retargeting and programmatic advertising platform that used search intent data to deliver highly targeted display ads before being acquired by Rubicon Project in 2014.

Contextual AdvertisingDemand Side Platform (DSP)Toronto, Ontario
Dataguise

Dataguise

Acquired

Data Security & Privacy

Dataguise was a data security and privacy company specializing in sensitive data discovery, masking, and protection across enterprise environments.

Privacy & Consent ManagementPrivacy TechnologyFremont, California
D

Decoded Advertising

Acquired

Creative & Media Agency

Decoded Advertising was a New York-based independent creative agency specializing in data-driven advertising, later rebranded as part of its evolution within the broader agency landscape.

Data & AnalyticsMarketing AnalyticsNew York, New York
D

Donovan Data Systems

Rebranded

Media Management & Ad Operations Software

Founding predecessor of Mediaocean (DDS, founded 1967). Merged with MediaBank March 2012 to form Mediaocean.

Marketing TechnologyMarketing PlatformNew York, New York
Dovetale

Dovetale

Acquired

Influencer Marketing

Dovetale was an influencer marketing platform acquired by Shopify in 2019, offering brands tools to discover, manage, and measure influencer partnerships.

Influencer MarketingNew York, New York
Falcon.io

Falcon.io

Rebranded

Social Media Management & Marketing Technology

Falcon.io was a unified social media management platform that merged listening, publishing, advertising, and analytics into a single tool — acquired by Brandwatch in 2021 and later rebranded under the Cision portfolio.

Influencer MarketingCustomer Data PlatformCopenhagen, Capital Region
G

Golf Channel

Sports Media & Broadcasting

Golf-focused cable channel; anchors Versant's USA Sports vertical alongside GolfNow + GolfPass. Versant Media Group subsidiary post-Jan 2026 spinoff.

Marketing TechnologyOrlando, Florida
I

Integrate.io

Data Integration / Marketing Data Infrastructure

Integrate.io — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Data Management PlatformMarketing TechnologyNew York, New York
K

Kepler

Acquired

Digital Marketing & Media Agency

Kepler is an AI-powered marketing platform that consolidates and optimizes digital advertising across multiple channels including search, social media, display, and programmatic advertising. The platform addresses the growing complexity of managing disparate advertising platforms by providing a unified interface powered by advanced machine learning algorithms and predictive analytics. This enables marketing teams to execute sophisticated multi-channel strategies without traditional operationa...

AI-Powered PlatformMarketing TechnologyNew York, New York
Locately

Locately

Acquired

Location Intelligence & Offline Attribution

Locately was a location intelligence and foot traffic attribution platform that helped advertisers measure the offline impact of digital advertising campaigns.

Attribution & AnalyticsVerification & MeasurementBoston, Massachusetts
Mailigen

Mailigen

Acquired

Email Marketing Technology

Mailigen is an email marketing automation platform founded in 2010 in Riga, Latvia, providing campaign management, list segmentation, and analytics tools for businesses and marketing agencies. Pipedrive acquired Mailigen in March 2020 as its first acquisition, integrating email marketing capabilities into its CRM platform.

Email MarketingMarketing PlatformRiga
M

Market Gravity

Acquired

Strategy & Innovation Consultancy

London-headquartered proposition-design and innovation consultancy founded 2009, acquired by Deloitte June 1 2017. Now part of Deloitte Digital's Applied Design & Innovation practice; LinkedIn handle "Market Gravity, Deloitte". Offices in London, NYC, Edinburgh, Toronto. Sources: Deloitte Canada press + Consultancy.uk + The Drum.

Mavrck

Mavrck

Rebranded

Influencer Marketing

Mavrck is an all-in-one influencer marketing platform that helps enterprise brands discover, activate, and measure influencer campaigns at scale — now part of Later's social media management suite.

Influencer MarketingAI-Powered PlatformBoston, Massachusetts