Adobe
San Jose, California, United States · Founded 1982
10001+ employees · ADBE
Adobe is a global software leader offering a comprehensive suite of creative, marketing, and document management tools, with its Experience Cloud platform serving as a major force in enterprise AdTech and digital marketing.
Where they sit
Stack tier: Core Platforms (S)
Attribution & AnalyticsAI-Powered PlatformConnected TV PlatformVideo Advertising PlatformProgrammatic Platform
Global leader in creative software and enterprise marketing technology, with Experience Cloud ranking among the top three marketing clouds worldwide alongside Salesforce and Oracle.
Ownership
Subsidiaries
Competitors
Recent moves
- Adobe acquires Semrush2 sourcesNov 18, 2025 · $1.9B
- Adobe acquires Workfront for $1.5BVerified · 4✓Dec 8, 2020 · $1.5B
- Adobe acquires Marketo for $4.75BVerified · 4✓Oct 31, 2018 · $4.75B
- Adobe acquires Magento for $1.68BVerified · 4✓Jun 19, 2018 · $1.68B
- Adobe acquires TubeMogul for $540MVerified · 4✓Dec 6, 2016 · $540M