Adobe
San Jose, California, United States · Founded 1982
10001+ employees · ADBE
Adobe is a global software leader offering a comprehensive suite of creative, marketing, and document management tools, with its Experience Cloud platform serving as a major force in enterprise AdTech and digital marketing.
Where they sit
Stack tier: Core Platforms (S)
Attribution & AnalyticsAI-Powered PlatformConnected TV PlatformVideo Advertising PlatformProgrammatic Platform
Dominant enterprise MarTech and AdTech platform provider; consistent Gartner and Forrester leader across digital experience, analytics, and marketing automation categories
Ownership
Subsidiaries
Competitors
Recent moves
- Adobe acquires Workfront for $1.5BVerified · 4✓Dec 8, 2020 · $1.5B
- Adobe acquires Marketo for $4.75BVerified · 4✓Oct 31, 2018 · $4.75B
- Adobe acquires Magento for $1.68BVerified · 4✓Jun 19, 2018 · $1.68B
- Adobe acquires TubeMogul for $540MVerified · 4✓Dec 6, 2016 · $540M
- Adobe acquires Neolane for $600MVerified · 4✓Jul 23, 2013 · $600M