Skip to content
ATDbbeta
AL

Ann Lewnes

Thought Leader

Ann Lewnes is widely recognized as one of the most influential chief marketing officers in the technology industry, having led Adobe's marketing function for 16 years as CMO and EVP Corporate Strategy. During her tenure, she was instrumental in repositioning Adobe from a creative software company into a comprehensive digital experience and marketing technology powerhouse, championing the Adobe Experience Cloud suite and helping make Adobe a go-to platform for enterprise marketers worldwide. Her work placed Adobe at the center of the AdTech and MarTech ecosystem, advocating for data-driven, personalized marketing at scale. Before joining Adobe, Lewnes spent over two decades at Intel, where she rose to become VP of Sales and Marketing and led landmark campaigns including the iconic 'Intel Inside' co-marketing program. Her background in brand building, demand generation, and large-scale co-marketing gave her a distinctive perspective on how technology companies can leverage marketing as a strategic business driver rather than a cost center. At Adobe, she championed the shift to digital marketing measurement and analytics, practicing what Adobe preached by using its own tools to run the company's marketing operations. Lewnes has been a prominent voice in the industry on topics including the future of digital marketing, creative excellence, and the responsible use of data and AI in advertising. She has served on influential boards and advisory bodies, and has been recognized repeatedly by industry organizations for her leadership. Her legacy at Adobe includes not only brand elevation but also the cultural and organizational transformation of marketing as a discipline within one of the world's most valuable software companies.

Last updated Sep 26, 2026 by ATDb automated enrichment

Role
Former CMO & EVP Corporate Strategy
Company
Adobe
Based
San Francisco, California, United States
Boards
2
Years in industry
25 years

Bio

Ann Lewnes is widely recognized as one of the most influential chief marketing officers in the technology industry, having led Adobe's marketing function for 16 years as CMO and EVP Corporate Strategy. During her tenure, she was instrumental in repositioning Adobe from a creative software company into a comprehensive digital experience and marketing technology powerhouse, championing the Adobe Experience Cloud suite and helping make Adobe a go-to platform for enterprise marketers worldwide. Her work placed Adobe at the center of the AdTech and MarTech ecosystem, advocating for data-driven, personalized marketing at scale. Before joining Adobe, Lewnes spent over two decades at Intel, where she rose to become VP of Sales and Marketing and led landmark campaigns including the iconic 'Intel Inside' co-marketing program. Her background in brand building, demand generation, and large-scale co-marketing gave her a distinctive perspective on how technology companies can leverage marketing as a strategic business driver rather than a cost center. At Adobe, she championed the shift to digital marketing measurement and analytics, practicing what Adobe preached by using its own tools to run the company's marketing operations. Lewnes has been a prominent voice in the industry on topics including the future of digital marketing, creative excellence, and the responsible use of data and AI in advertising. She has served on influential boards and advisory bodies, and has been recognized repeatedly by industry organizations for her leadership. Her legacy at Adobe includes not only brand elevation but also the cultural and organizational transformation of marketing as a discipline within one of the world's most valuable software companies.

Career

  • CMO & EVP Corporate Strategy

    Adobe · 2006-2022

  • VP Sales and Marketing

    Intel · 1990s-2006

Board memberships

Interactive Advertising Bureau (IAB)Ad Council

Advisory roles

World Federation of Advertisers (WFA)

Expertise & education

Expertise

Digital Marketing StrategyMarketing Technology (MarTech)Brand BuildingData-Driven MarketingCustomer Experience PlatformsAdobe Experience CloudCo-marketing ProgramsAI in Marketing

Education

  • BA, Journalism, Northeastern University

Speaking topics

The future of digital marketing and AIData-driven creativity and personalizationMarketing technology strategyBrand building in the digital ageDiversity and inclusion in marketing leadership

Recognition

Notable achievements

  • Led Adobe's marketing organization for 16 years, overseeing the company's transformation into a leading MarTech and digital experience platform provider
  • Championed the launch and growth of Adobe Experience Cloud as a competitive enterprise marketing platform
  • Pioneered the use of Adobe's own marketing technology stack to run Adobe's internal marketing operations, demonstrating real-world product value
  • Oversaw Intel's 'Intel Inside' co-marketing program, one of the most successful ingredient branding campaigns in history

Awards

Ad Age Leading Women honoreeCannes Lions Marketing Leader recognitionForbes Most Influential CMOs listANA Marketer of the Year recognition

Publications

  • Contributor to Adobe Blog on marketing leadership and digital transformation