Lara Balazs

Lara Balazs is a senior marketing executive whose career sits at the intersection of brand strategy, performance marketing, and advertising technology — making her one of the more influential CMO voices in the AdTech ecosystem. Most recently appointed CMO and EVP of Global Marketing at Adobe in December 2024, she previously served as CMO of Intuit, where she oversaw global marketing across TurboTax, QuickBooks, Credit Karma, and Mailchimp. That multi-brand, multi-audience remit gave her an unusually broad vantage point on data-driven advertising, marketing technology stack strategy, and responsible data governance at scale — expertise she now brings to one of the world's leading digital experience and creative software companies. During her tenure at Intuit, Balazs emerged as a rare senior advertiser voice in policy and standards conversations typically dominated by publishers and vendors. She was a consistent advocate for privacy-preserving advertising solutions and actively engaged with industry bodies including the IAB on the transition away from third-party cookies, pushing for measurement frameworks and identity solutions that genuinely serve the buy side. Her participation in major marketing and AdTech summits helped shape how large advertisers approach first-party data strategy and consumer trust. Balazs built her career through senior marketing leadership roles at major consumer and technology companies before joining Intuit, developing deep expertise in both brand-building and performance marketing. Her trajectory reflects a sustained focus on the convergence of technology, data, and consumer engagement — a combination that has become central to the modern CMO role and to the broader AdTech industry's ongoing evolution around identity, measurement, and privacy.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026