Lara Balazs

Lara Balazs is one of the most influential advertiser-side voices in the AdTech industry, serving as Chief Marketing Officer at Intuit where she oversees global marketing strategy across the company's flagship brands: TurboTax, QuickBooks, Credit Karma, and Mailchimp. Her position at the intersection of financial technology and consumer marketing gives her a uniquely high-stakes perspective on data-driven advertising, consumer trust, and the evolving privacy landscape — making her a sought-after voice at industry forums on measurement, identity, and responsible data use. Balazs joined Intuit after building a career in senior marketing leadership roles at major consumer and technology companies. She has been a consistent advocate for privacy-preserving advertising solutions and has actively engaged with industry bodies and platforms on the transition away from third-party cookies, representing the large-advertiser perspective in debates that are often dominated by publishers and ad tech vendors. Her expertise spans brand and performance marketing, marketing technology stack strategy, and data governance. As a frequent speaker at conferences including IAB events and major marketing summits, Balazs has helped shape how large advertisers think about measurement in a privacy-first world, the role of first-party data, and the standards needed for the next era of digital advertising. Her influence extends beyond Intuit, contributing to broader industry conversations about how advertisers can maintain effectiveness while respecting consumer privacy.

• Led unified marketing strategy across Intuit's four major consumer and SMB brands: TurboTax, QuickBooks, Credit Karma, and Mailchimp
• Emerged as a leading advertiser-side advocate in industry discussions on the deprecation of third-party cookies and privacy-first advertising standards
• Helped shape large-advertiser perspectives on measurement and identity through participation in major industry forums