Lara Balazs

Lara Balazs is the Chief Marketing Officer and Executive Vice President, Global Marketing of Adobe.¹ In her current role, she leads the Global Marketing Organization, encompassing Adobe's brand, Adobe.com, industry events, campaigns, communications, social media, and marketing insights.² Before Adobe, she served as CMO and General Manager of the Strategic Partner Group at Intuit, where she oversaw marketing and communications across the company's brands.¹ Earlier in her career, she held marketing leadership roles at Amazon, where she led Worldwide Prime and North America Consumer Marketing; at Visa, where she served as Senior Vice President of North America Marketing and helped lead the company into digital payments with launches including Visa Checkout and Apple Pay; and at Nike.¹ Source 1: adobe.com — Lara Balazs Source 2: adobe.com — Adobe Appoints Lara Balazs as Chief Marketing Officer